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今年市场规模预计增长19% 研学游,目标瞄准品质优(探访)
Ren Min Ri Bao· 2025-08-19 22:11
Core Insights - The summer has seen a surge in educational travel, with a focus on experiential learning through activities like artificial intelligence and space exploration, meeting market demand effectively [1] - The Chinese educational travel market is projected to reach 213.2 billion yuan this year, reflecting a 19% year-on-year growth [1] Group 1: Market Trends - The educational travel market is expanding, with a notable increase in the variety of programs offered, such as hands-on experiences in AI and space [2][3] - Parents are increasingly seeking educational travel for their children to enhance scientific interest and independence, indicating a shift towards experiential learning [3][4] Group 2: Quality and Standards - There is a growing concern regarding the quality and consistency of educational travel programs, with reports of inadequate services and unqualified providers [7] - The Ministry of Culture and Tourism has implemented industry standards to regulate educational travel products and services, aiming to improve quality management [7][8] Group 3: Institutional Support - Some regions are introducing well-qualified institutions into the educational travel market, enhancing the quality of offerings and training for instructors [8] - Collaborative efforts among education, tourism, and regulatory bodies are essential for establishing a comprehensive governance system to ensure quality in educational travel services [8]