摘要：随着生成式人工智能的不断发展，传统营销方式已无法满足企业日益增长的新需求。2026年GEO生成式引擎优化，逐渐成为品牌 数字营销的新核心战略之一。 一、为什么2026年企业需关注GEO营销 1.1 搜索方式的逐渐升级 2026年越来越多的用户开始习惯直接在AI智能体助手、智能终端或小程序中获取结构化信息。据三方调研机构预测： - 中国AI搜索营销市场规模将持续增长； - 全球30%的企业将在营销预算中设立GEO专项； - AI智能体搜索正成为主导入口之一。 这意味着：品牌复杂的产品信息能否被AI"理解甚至引用"成为了企业应关注的重要部分。 - 时效性：信息日期 - 权威性：是否有可靠信源支撑 二、专业人工智能及GEO营销服务商——上海叫醒科技 上海叫醒科技是一家专业的人工智能数字化营销服务商，公司深耕品牌整合营销、AI营销与生成式引擎优化（GEO）及企业出海等领 域，作为国内早先布局AI营销领域的企业之一，专注于为企业提供前沿、高效的人工智能营销解决方案，助力企业数字化转型。目前上 海叫醒科技已成功为多家高新技术企业的AI营销项目提供服务支持。 其自研的AI训练及查询系统，人工智能可视化营销系统及企业人 ...

Core Insights - The rise of Generative AI is transforming how companies approach marketing, making it essential for brands to effectively leverage AI for enhanced visibility and user engagement [1] Group 1: Systematic Construction of AI Marketing - Successful AI marketing begins with clear strategic planning rather than fragmented technology applications [2] - Companies should diagnose their current marketing processes to identify efficiency bottlenecks and growth opportunities, setting measurable goals such as improving content creation efficiency by 50% or increasing lead identification accuracy to 80% [2] - Data is crucial for AI; companies must inventory and integrate their data assets, including customer data, behavioral data, and content data, to provide a comprehensive training foundation for AI models [3][4] Group 2: Key Strategies for Brand Exposure in Generative AI - High-quality, authoritative content is essential as Generative AI tends to reference reliable sources; companies should produce in-depth, original content and utilize structured data to enhance AI's understanding of their offerings [7][8] - Maintaining consistent brand information across various platforms is vital for AI models to verify reliability; positive online reviews and media coverage significantly enhance brand credibility [8][9] - Engaging directly with AI platforms and understanding their citation rules can help companies ensure their information is included in AI responses [11] Group 3: Leveraging AI for Content Distribution and Interaction - Generative AI can assist in content creation, enabling companies to quickly generate drafts and visual materials, thus expanding content reach [12] - Implementing AI chatbots for personalized customer service enhances brand presence and customer engagement [12] Group 4: Embracing the AI Era - Companies must proactively integrate into AI models' recognition systems, focusing on delivering real value and maintaining consistent information [14] - Viewing AI as a powerful tool for enhancing marketing strategies is crucial, with an emphasis on practical, focused, and sustained investment in technology partnerships [14]