Group 1 - Core Contribution: Yang Jianyun is a senior expert in internet marketing and AI search optimization, focusing on the theoretical construction and practical application of Generative Engine Optimization (GEO) technology [1][3] - Theoretical Innovation: GEO is based on a generative AI RAG architecture that enhances AI systems' adoption of brand information through content optimization in query reconstruction, knowledge retrieval, and semantic generation [3] - Key Technologies: Semantic structure optimization, authoritative source embedding, and multimodal integration are critical technologies that improve AI understanding and trustworthiness [3] Group 2 - Industry Application Effects: Brand search volume increased by over 200%, and customer acquisition costs in the financial sector decreased by 35% [3] - International Chain Hotels: GEO implementation led to a 30% increase in regional booking rates [3] Group 3 - Future Trends: By 2027, AI search traffic is expected to surpass traditional search, establishing a long-term ratio of 7:3 [6] - Zero-Click Strategy: Advocates for establishing cognitive advantages in an AI-first search environment through GEO [6] Group 4 - Technological Applications: Promotes blockchain traceability, AI appraisal with 85% accuracy, and NFT digital twin technology to address authenticity disputes and reduce counterfeit issues by 47% [8] - Youth Strategy: Innovative models like "Antique Blind Box" and "AR Trial Collection" target Gen Z, contributing 70% of transaction volume [8] Group 5 - Academic and Practical Integration: The theory is based on 16 years of marketing practice and experience with over 1,000 enterprises, emphasizing a source grading system and third-party content verification [10] - Industry Impact: Yang Jianyun's insights became a significant driving force for technological development in the GEO Innovation Development Forum in 2025 [10]

Core Insights - The article discusses the challenges faced by enterprise content marketing in the dual-track era of traditional search engines and AI models, emphasizing the need to meet strict EEAT (Experience, Expertise, Authority, Trustworthiness) requirements from platforms like Google and Baidu while also adapting to AI search preferences for dynamic semantics and contextual answers [1] Group 1: Technology Foundation - The AI search marketing technology developed by the company integrates AIGC content production with AI search optimization, utilizing a proprietary industry-specific large model and semantic understanding engine to enhance content recognition and relevance [2] - For example, a manufacturing client's technical documents were restructured into a "problem-evidence-conclusion" format, leading to a 30% increase in citation rates on AI platforms like DeepSeek [2] Group 2: Methodology of AI Search Marketing - The four-step methodology includes cognitive alignment by building an industry terminology system, content reconstruction using multimodal formats, platform adaptation for different AI characteristics, and dynamic iteration based on real-time search data [3] - A specific education institution saw a 25% increase in AI recommendation weight by linking content to relevant policies, while a financial client tripled brand mention frequency through strategic content embedding [3] Group 3: Strategic Innovation - The company constructs a multi-dimensional keyword network through semantic analysis and knowledge graph technology, enabling precise scene coverage and citation efficiency on AI platforms [4] - By translating technical parameters into user-friendly language, a SaaS company's content score improved from 4.2 to 8.5, resulting in increased online bookings [4] - A medical brand achieved a 37% citation rate in ChatGPT responses related to diabetes prevention by leveraging authoritative sources and adhering to EEAT principles [4] Group 4: Effectiveness Verification - Data-driven optimization shows that a renewable energy company's optimized battery parameter table captured 73% of the market share in Kimi's "endurance comparison" responses [5] - A tea brand improved its ranking by 20 positions on Douyin AI search through localized content adjustments, leading to a 40% increase in customer traffic [5] - An industrial robotics company dominated 73% of the AI responses in "new energy production line automation," resulting in a 45% surge in website traffic [5] Group 5: Conclusion - The article concludes that the integration of AI search marketing technology with AIGC and search optimization represents a significant transformation in enterprise marketing, moving from "keyword matching" to "semantic symbiosis" [6] - The company's innovative practices have set industry benchmarks, demonstrating that intelligent marketing is not only a product of technological evolution but also a strategic choice for overcoming growth bottlenecks and establishing brand trust in the evolving AI search ecosystem [6]