Group 1 - The 34th China (Guangzhou) International Famous Wine Exhibition opened on May 20, showcasing a variety of wines from both domestic and international regions, emphasizing the theme of integration and breakthrough in the globalization of the Chinese liquor industry [2][3] - The term "going global" was frequently mentioned during the opening ceremony, highlighting the necessity for Chinese liquor brands to leverage foreign distribution networks for international expansion [3][10] - The establishment of the China Baijiu Internationalization Strategy Alliance aims to provide a clear strategic direction for the internationalization of Baijiu, while the Huaxin Award recognizes outstanding contributions in this process [8][10] Group 2 - A forum on the high-quality internationalization of Chinese Baijiu emphasized the importance of adapting advertising strategies to international standards and focusing on key overseas markets, particularly within Chinese communities abroad [6][10] - The market dynamics are shifting as the domestic Baijiu market enters a saturation phase, while overseas markets, especially in Southeast Asia and among overseas Chinese communities, are expanding [10][15] - The exhibition also highlighted the emergence of new competitive dynamics among liquor-producing regions, with various regions showcasing their unique cultural and climatic advantages to differentiate their products [14][15] Group 3 - The "World Rice Brewing Brand Development Conference" discussed the future of rice liquor, focusing on cultural heritage, quality upgrades, and brand innovation to elevate its global presence [11][12] - The conference participants reached a consensus on the need for a dual-spiral development approach for the rice liquor industry, emphasizing the importance of consumer engagement and innovative marketing strategies [12][16] - The exhibition serves as a critical starting point for the Chinese liquor industry to present its cultural identity to the world, marking a transition from optional internationalization to a necessary strategy for survival [16][17]