今麦郎桶装安徽板面
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被曝吃出虫卵、蜘蛛,“性价比之王”今麦郎争议缠身
凤凰网财经· 2025-10-31 12:34
Core Viewpoint - Recently, Jinmailang has faced public scrutiny due to consumer complaints about "insect eggs" found in instant noodles, raising concerns about product quality and safety [1][4][10] Group 1: Consumer Complaints - There have been multiple reports of foreign objects in Jinmailang products, including plastic pieces and insects, leading to significant consumer dissatisfaction [5][6][11] - Complaints on social media platforms like Xiaohongshu and Douyin have accumulated nearly 1600 entries, primarily related to food safety issues [4][12] - Consumers have expressed frustration with the company's customer service, citing difficulties in reaching support and inadequate responses to complaints [11] Group 2: Financial Performance - Jinmailang's revenue has declined significantly, dropping from 241.5 billion yuan in 2021 to 165.7 billion yuan in 2023, a decrease of 31.4% [14][18] - The company's instant noodle segment reported a revenue of 63.67 billion yuan in 2023, down 11.29% year-on-year [18] - Despite being a major player in the market, Jinmailang's market share remains low at 7.84%, with only a slight increase of 0.4% [17] Group 3: Quality Control Issues - The company has faced ongoing scrutiny regarding its quality control measures, particularly following incidents involving foreign objects in its products [11][19] - Past partnerships, such as with Wahaha for bottled water production, have ended due to quality concerns, further highlighting potential issues in production management [11][19] - The brand's historical focus on cost-effectiveness may be compromising product quality, necessitating a reevaluation of its operational strategies [19]