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城际酒店怎么不讲道理啊?
半佛仙人· 2025-11-28 08:36
这是半佛仙人的第1923篇原创 1 今年整个酒店行业为数不多的亮点,就是城际酒店了。 一年签约了2 60多个项目,这势头挡都挡不住。 很多人可能觉得这也没啥。 在连锁酒店这个行业几百家,还是个事儿吗? 可别忘了,城际酒店在国内还是个新品牌,现存门店都还没开到一百家呢。 知名度还没完全打响,又属于投入高、周期长的中高端酒店赛道。 在现在这个时候,这个赛道里就算经过一条狗,那个狗的尾巴得都是卷的。 可即便如此,还是有一大波人愿意掏出真金白银,押注这个刚起步的品牌。 它到底有什么魔力? 很迷。 更迷的是,城际酒店干了两件特别莫名其妙的事儿。 先是在上半年和佳明联名,搞了个住2 5晚送佳明手表的活动,又在这个月搞了个住100晚送小布自行车的活动。 就是那个死贵死贵,贵得能买好几台高端电驴的折叠自行车。 这个活动怎么说呢? 属实是过于幽默了。 半年100晚,是什么概念。 你周一到周四在出差,周五回自己家洗个澡,周日晚上又得拖着箱子去酒店报到了。 更魔幻的是,这个高难度任务的终极奖励,是让你获得一项… 极其复古的通勤方式? 哥你都住酒店住成常住人口了,还要一辆折叠自行车干嘛呢? 在消防通道里飙车?还是骑着去前台取外卖? ...
“低度酒收藏十年,一分没涨!” 酒仙董事长断言:它不是未来 | 酒业内参
Xin Lang Cai Jing· 2025-11-28 03:21
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 文 | 酒业内参 张奥 今年是酒仙集团成立的第24年,发生了很多新变化,酒仙集团董事长郝鸿峰仍保持着直率。 最近市场风靡低度酒,郝鸿峰断言:"这是热点,它不是中国白酒的未来。企业把低度酒定这么高价 格,是没有诚意要卖给年轻人。" 他回忆,2013年前后公司有几百箱低度酱酒库存,也有一些高度酒。十年后,高度酱酒价格大约翻了一 番,低度却一分钱没涨,所以低度酒的储藏价值不大。 在《酒业内参》与郝鸿峰的对话中,他还对时下热门话题,如头部企业、企业家IP打造等阐述了自己的 思考。 谈行业:低度酒是热点,不是白酒的未来 《酒业内参》:最近行业热议低度化和年轻化,很多企业也上了新的产品,这真是好的发展方向吗? 郝鸿峰:我觉得这是热点,它不是中国白酒的未来。现在白酒消费少了,年轻人不喝白酒了,一个非常 重要的原因是年轻人消费力相对弱一点。白酒价格偏贵,30岁以前年轻人收入比较低,预算上可能就会 更喜欢喝果酒、啤酒等酒类饮品。当进入主流社会参加商务活动时,他还会慢慢喜欢上中国的高度白 酒,因为这是几千年酒文化的精髓所在。当有更多阅历和惆怅时,你自然就会 ...
听劝的西贝,遇上了「公关刺客」
Sou Hu Cai Jing· 2025-11-28 00:24
「核心提示」 西贝好不容易学会低头认错,没想到队友比对手更致命。 作者 | 高宇哲 编辑 | 刘杨 预制菜风波两个月后,连锁餐饮西贝正在完成一场从公关失当到听劝调改的转变。这家行业标杆终于不再"沉默硬扛",而是"闭麦听劝",以降价、涨薪、 菜品现制开启三连自救。 正当整改即将走上正轨,一场意外的隔空交锋再次打破平静。11月26日,西贝合作十年的营销公司,华与华的创始人华杉发文称西贝"被诱入黑白颠倒的 网络罗刹国,被人算计",暗指此前的预制菜风波是恶意攻击。此举引发罗永浩强烈回应,要求对方在当天下午六点前公开致歉。 尽管罗永浩强调"此事与西贝无关",却仍将后者重新拉回舆论场中心。这场意外交锋,是否会为西贝的整改之路增添变数?刚刚显现复苏迹象的西贝,能 否在这场风波中成功突围? 1、发券、降价、现制,把用户拉回餐厅 面对舆论风波后的客流下滑,西贝选择了最直接的引流手段——以真金白银的优惠,将用户重新拉回餐桌。 11月26日,多名西贝门店店员向《豹变》表示,目前餐厅有实付50元送50元代金券的优惠活动,且这一活动原本定于10月底结束,如今延期至11月底。具 体来看,假如用户当天消费200元,可获赠4张50元代金券, ...
“缺钱时代”来了!这 5 个变化越来越明显,你中招了嘛?
Sou Hu Cai Jing· 2025-11-27 20:46
2025年,普通人最直观的感受不是科技飞跃,而是钱包越来越瘪。央行M2突破304.8万亿的数字背后,是工资涨不动、开销飙升的生存现实。缺钱,正在从 个别困境演变为全民状态。以下5个变化,或许你已深有体会。 二手手机、家电、家具、奢侈品甚至临期商品,正在成为新宠。半价体验同款功能、平台交易透明安全、买卖双方选择增多,二手从"过渡品"升级为生活方 式。95后群体中,60%曾购买二手商品,30%定期出售闲置物品。二手市场的火爆,本质是消费者对"性价比"的极致追求:花最少的钱,满足最多需求。 这些变化看似是消费降级,实则是生活逻辑的重构。我们越来越像父母那一代:能省则省、能修则修、不盲目追新。但这不是倒退,而是在高成本环境中重 新定义"钱"的价值——不依赖消费获得幸福感,而是追求实用与安心。 真正危险的不是缺钱,而是活在消费主义的幻觉里:用贵价商品包装自己,用透支未来满足当下。缺钱时代,是提醒我们放下虚荣,回归理性。 线下商场沦为"拍照打卡地",真正下单的主战场转移到电商平台、直播间和社区团购。一件外套线上比线下便宜200元,理发、修车甚至买菜都能通过APP 找到低价选项。消费者不再为"便捷"买单,而是为"省钱"精打 ...
雷军不讲武德,2亿像素+1.5K直屏+NFC+红外,12GB+256GB跌至943元
Sou Hu Cai Jing· 2025-11-27 03:43
Core Insights - The Redmi Note 13 Pro offers surprising value for its price, currently available at 943 yuan, making it a strong contender in the budget smartphone market [1] Display - The device features a 6.67-inch second-generation 1.5K AMOLED display, which is considered a significant upgrade in the budget segment, with high resolution, fast refresh rate, and peak brightness of 1800 nits, ensuring excellent visibility even in bright sunlight [3] Camera System - The main camera utilizes a Samsung HP3 200MP sensor, providing impressive detail in daylight and stable night performance, along with a 4x lossless zoom feature, although the secondary cameras are less impactful [4] Performance - Powered by the Snapdragon 7s second generation, the phone is suitable for everyday tasks but may struggle with high-demand gaming, making it more appropriate for casual users [6] Battery Life - The device boasts a 5100mAh battery with 67W fast charging, allowing for a full charge in just 15 minutes to 45%, effectively addressing battery anxiety [6] Build Quality and Features - The Redmi Note 13 Pro has a glass back and plastic frame, providing decent quality without being premium, and includes practical features like a 3.5mm headphone jack, NFC, and infrared [8] Overall Value - The strengths of the Redmi Note 13 Pro include an excellent display, superior main camera, strong battery life, and comprehensive features, while its weaknesses are average performance, secondary camera limitations, and some heating during charging [9]
逆势增长的新样本:为什么光良能在“餐饮渠道”跑出最快增速?
Sou Hu Cai Jing· 2025-11-26 17:32
步入2025年年末,白酒行业仍处于深度调整期中。根据国家统计局数据:2025年1-9月全国规模以上白酒企业产量为265.5万千升,同比下降9.9%。 受消费场景减少、库存压力累积、终端需求疲软等因素影响,当前阶段白酒面临的产量收缩压力依然不小,部分渠道库存高企、市场信心不足,许多经销 商在品牌选择上趋于保守。 然而,在甘肃张掖,经销酒水超过十年的张青,却仍在今年5月逆势新签了一个光瓶酒品牌进行代理。 这并不是一次"头脑一热"的选择。从事酒类代理十多年的张青,手里接过的光瓶酒品牌不算少,从早年代理河北、东北的本土光瓶酒品牌,再到如今的光 良,他对光瓶酒发展的趋势动态十分了解。早在几年前,光良刚崭露头角之时便开始关注。 即便是在甘肃张掖这样的西北市场,光瓶酒正在从盒装补充品类,逐步成长为能够与盒装酒正面竞争的主流选择。而光良,正成为区域市场难得的 增长亮点。 光良通过产品品质、渠道一体、品牌长期化的系统打法,成为光瓶酒行业从价格竞争向价值生态竞争转型的典范。 ▎张青 之所以能够下定决心签约光良,是因为张青对其进行过充分的市场调研和了解,核心原因有两个:一是对光良"数据瓶"创新的认可,对品质足够笃定;二 是对其品牌 ...
铜师傅的资本突围与增长焦虑
Bei Jing Shang Bao· 2025-11-26 15:54
四年辗转两大交易所,铜质工艺品龙头杭州铜师傅文创(集团)股份有限公司(以下简称"铜师傅")的 资本市场之路并不顺利。近日,因首次招股书失效,公司再度递表港交所。目前,铜师傅虽坐拥中国铜 质文创工艺品市占率首位,却面临"性价比"打法受限于铜价波动、客群突破没有明显成效以及赛道增长 缓慢等多重挑战。在未来原材料价格高企与市场天花板双重压力下,其能否借力港股实现突破,仍待观 察。 赚差价变难了 "中国铜质文创工艺产品市场第一品牌;通过结构化定价及工艺平衡质量及亲民价格……"在最新的招股 书中,铜师傅方面在提及自身竞争优势时,将市占率第一及产品"性价比"放到最前面。 上述铜价变动期间,在毛利率方面,铜师傅的铜质文创产品毛利率并不高。2022年至今年上半年,铜师 傅铜质文创产品的毛利率分别为32.5%、31.9%、35.2%、35.3%。其中,以去年为例,铜师傅铜质文创 产品的毛利率为35.2%,不仅明显落后于塑胶潮玩的43.6%以及木质文创产品的46.4%,也低于35.4%的 铜师傅全年整体毛利率。 袁帅认为,若铜师傅无法通过提高产品售价、优化供应链管理等方式将成本压力有效转嫁,产品毛利空 间必然被压缩。如果未来进一 ...
高端市场狙击苹果,华为Mate80系列打响“性价比”之战
Hua Xia Shi Bao· 2025-11-26 11:49
Core Insights - Huawei has launched its flagship Mate 80 series and Mate X7 foldable phone, aiming to strengthen its position in the high-end smartphone market as competition intensifies with Apple [1][5] - The Mate 80 series features significant performance improvements, with the Mate 80 Pro Max showing a 42% increase in overall performance compared to its predecessor [2][4] - Despite performance enhancements, the prices of the new models have decreased, with the Mate 80 starting at 4699 yuan, which is 800 yuan lower than the Mate 70 [3][4] Product Details - The Mate 80 series includes four models, all equipped with the HarmonyOS 6 operating system, and utilizes the Kirin 9020 and 9030 chips [2][3] - The pricing strategy reflects a focus on "cost-performance" in a market where memory prices are rising due to increased demand for AI technologies [4][5] Market Competition - Huawei aims to capture more market share in the high-end segment, where it faces strong competition from Apple, which has seen a 37% year-on-year increase in iPhone sales [5][6] - In Q3, Huawei held a 13% market share in China's smartphone market, experiencing a 19% decline in sales year-on-year, while it ranked first in the high-end market with a 33% share [6][7] Ecosystem Development - Huawei's HarmonyOS ecosystem has made significant strides, with over 30 million applications and services available, and a growing developer base of over 10 million [6][7] - The HarmonyOS currently holds a 4% share in the global smartphone market, indicating a stable but modest presence compared to Android and Apple [7]
铜师傅再冲IPO:铜质文创龙头的资本突围与增长焦虑
Bei Jing Shang Bao· 2025-11-25 05:24
四年辗转两大交易所,铜质工艺品龙头杭州铜师傅文创(集团)股份有限公司(以下简称"铜师傅")的资本市场之路并不顺 利。近日,因首次招股书失效,公司再度递表港交所。当前,铜师傅虽坐拥中国铜质文创工艺品市占率第一(35%)的位置, 却面临"性价比"打法受限于铜价波动,客群突破没有明显成效以及赛道增长缓慢等多重挑战。在未来原材料价格高企与市场天 花板双重压力下,其能否借力港股实现突破,仍待观察。 铜价高位运行 赚差价变难了 "中国铜质文创工艺产品市场的第一品牌;通过结构化定价及工艺平衡质量及亲民价格……"在最新招股书中,铜师傅在提及自 身竞争优势时把市占率第一和产品具有"性价比"提到了最前面。 实际上,铜师傅一开始正是凭借在铜质文创产品上的"平权之战"起家的。据悉,2013年已经在卫浴出口领域做到上亿身价的俞 光,在购买铜关公像时发现,一尊一米多的铜关公报价120万元,但市场铜价才2800元/吨。这当中的巨大价差,也让俞光看到 了商机,决定进军铜工艺品行业。 值得一提的是,在小米集团CEO雷军的个人微信公众号上,曾发表过一篇名为《铜师傅创始人俞光:小米带给我的启示》的文 章,其中提到,雷军认为铜师傅是整个小米体系之外 ...
县城零售,冰火两重天
虎嗅APP· 2025-11-23 10:01
Core Viewpoint - The retail landscape in county-level cities is experiencing a stark contrast, with discount stores thriving while traditional supermarkets and convenience stores struggle to survive [2][11][30]. Group 1: Retail Performance Disparity - In a county commercial street, a well-established cooked food store is thriving, selling around 500 kg of cold dishes daily, while nearby stores face poor sales [3][6][8]. - Discount stores are attracting significant customer traffic, with one store reporting daily sales of 5,000 yuan in its first month and reaching over 10,000 yuan during peak periods [15][17]. - Traditional supermarkets are witnessing a drastic decline in sales, with one store's weekend sales dropping from 7,000-8,000 yuan to 3,000-4,000 yuan, reflecting a nearly 50% decrease in revenue over two years [19][21]. Group 2: Consumer Behavior Changes - Consumers in county areas are increasingly price-sensitive, with 71% prioritizing cost-effectiveness in their shopping decisions, significantly higher than the 58% in first- and second-tier cities [17][30]. - The shift towards online shopping is notable, with the proportion of online purchases in county areas rising from 32% in 2019 to 58% in 2024 [32]. Group 3: Industry Trends and Challenges - The number of discount stores is rapidly increasing, with a projected growth of 67% in 2024, particularly in county markets where over 55% of new stores are located [17][30]. - Convenience stores are facing high closure rates, with an 18% closure rate in county areas, compared to 12% in first- and second-tier cities [24]. - The restaurant industry is also struggling, with a closure rate of 16% in county markets, indicating a challenging environment for many dining establishments [28]. Group 4: Structural Changes in Retail - The retail industry is shifting from a "big and comprehensive" model to a "small and specialized" approach, with businesses focusing on niche markets to enhance competitiveness [34][36]. - Rising operational costs, particularly in rent and labor, are reshaping the industry landscape, making it difficult for traditional supermarkets to maintain profitability [36][37]. - Capital investment is increasingly favoring growth-oriented sectors like discount stores and specialty shops, leaving traditional retail formats with limited funding opportunities [37][38].