Core Insights - The trend of Chinese medical device companies expanding overseas has become an essential strategy, particularly for innovative medical devices entering developed markets like Europe and the US [1][2] - Companies face multiple challenges in this process, including patent issues, localization, costs, regulations, and talent acquisition, but the trend of going global is unstoppable [1][2] Group 1: Market Entry Challenges - Chinese brands struggle to gain recognition in mature markets, often facing skepticism regarding the quality and originality of their products [2][3] - High standards from European clients require tailored solutions, which Chinese companies can provide more efficiently than larger foreign firms [3] - The need for extensive training for local medical staff before product deployment is a common requirement that Chinese companies can meet more easily than their multinational counterparts [3] Group 2: Product Quality and Innovation - High product quality and cost-effectiveness are fundamental for successful overseas expansion, alongside robust patent protection and intellectual property risk assessments [5] - The overseas market places significant emphasis on data, necessitating international multi-center clinical studies to provide substantial evidence [5] Group 3: Market Strategies and Collaborations - Different markets require distinct business models; for instance, the US market favors partnerships over traditional distribution channels [8] - Companies are exploring various commercialization strategies, including leveraging clinical KOLs and live surgeries to enhance product recognition [9] Group 4: Cultural and Talent Challenges - Cultural differences and a lack of local market understanding pose significant challenges, with many companies relying on local exhibitions for insights [10] - Hiring local management can enhance trust in the market, but the high cost of such talent is a barrier for many Chinese startups [10] Group 5: Financial Considerations - Despite high costs associated with entering the European and American markets, the profit margins for Chinese medical devices in these regions are often comparable to those in China [11] - Companies aim to increase their overseas sales proportion to diversify risks, with some reporting current overseas sales at 10%-15% [11]