仰望花园

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空中花园激活露台经济,双安商场焕新升级
Sou Hu Cai Jing· 2025-08-10 13:38
Core Viewpoint - The "terrace economy" trend is gaining momentum in Beijing's commercial market, with various malls, restaurants, and bars utilizing rooftop and terrace spaces to create unique consumer experiences [1] Group 1: Renovation and Upgrades - The renovation of Shuang'an Mall involved a significant transformation, with 70% of the operational area being updated and 40% of the new brands introduced focusing on dining and social functions [4] - The mall's exterior was modernized by replacing old ceramic tiles with a combination of glass curtain walls and ceramic panels, enhancing transparency [3][4] - The rooftop was transformed into the "Sky Garden," a 1,600 square meter space featuring food trucks, markets, and relaxation areas among greenery [5][4] Group 2: Dining and Social Experience - The fifth floor of the mall has been revamped to include over ten dining brands, replacing the previous home goods focus, with options like Sichuan cuisine, Japanese food, Western dishes, and barbecue [4] - The dining area includes scenic spots for customers to enjoy views while dining, contributing to a more relaxed social atmosphere [4][7] - The mall aims to provide a "relaxed social" environment, with plans for future cultural and community events to enhance emotional connections among customers and residents [7] Group 3: Future Developments - Shuang'an Mall is set to begin renovations on its parking structure in September to improve accessibility and convenience for driving customers [9]
挖掘露台经济,双安商场改造新增空中花园
Xin Jing Bao· 2025-08-09 07:24
Core Viewpoint - The "terrace economy" trend in Beijing's commercial market has gained momentum this summer, with various malls, restaurants, and bars utilizing rooftop and terrace spaces to create unique consumer experiences [1][2]. Group 1: Renovation and Design - The renovation of Shuang'an Mall involved updates to 70% of its operational area, with 40% of the new brands introduced focusing on enhancing dining and social functions [2][4]. - The mall's exterior was redesigned from outdated small tiles to a combination of glass curtain walls and ceramic panels, significantly improving transparency [2][3]. - The rooftop was transformed into a 1,600 square meter "Sky Garden," featuring food trucks, markets, and relaxation areas among greenery [1][2]. Group 2: Customer Experience and Offerings - The fifth floor, previously dedicated to home goods, has been replaced by over ten dining establishments, including Sichuan, Japanese, Western, and barbecue cuisines, with scenic dining spots available [2][3]. - The mall has created a new VIP experience space called "U悦堂," which includes a member reception center, VIP room, multifunctional activity hall, and mother-baby room, enhancing customer service [4]. - Future plans include the introduction of community cultural activities and events to foster emotional connections among customers and residents [3][4].