Core Insights - User experience has become a core competitive advantage for JD.com, with increasing recognition of third-party merchants' service experiences by consumers [1] - JD.com has coordinated with insurance companies to significantly reduce freight insurance costs, with over 60% of merchants benefiting from fee reductions, with the highest rate drop exceeding 90% [1][3] - The new pricing model simplifies premium calculations, allowing merchants to better manage costs and financial planning, especially during the high-demand period of the JD 618 sales event [2] Cost Management and Pricing Model - The previous pricing model based on SKU pricing led to fluctuations in premiums due to dynamic user factors, creating uncertainty for merchants in financial planning [2] - The new model distinguishes between first weight and additional weight, providing a clearer understanding of premium costs for each order, facilitating better budget allocation for core business areas [2] Significant Cost Reductions - The new freight insurance pricing rules allow over 60% of merchants to enjoy discounts, with maximum reductions reaching 94%, particularly benefiting those with lower return rates [3] - The pricing model also considers order discount amounts, alleviating pressure on merchants selling low-priced items, which can enhance conversion rates by 15%-30% [3] - JD.com has introduced a tiered discount mechanism for "price insurance," with single policy cost reductions exceeding 50%, and free trial activities for new merchants during the 618 period to lower operational costs [3]

Core Insights - JD.com is set to launch its 618 shopping festival at the end of May, focusing on empowering merchants through cost reductions and service upgrades to enhance efficiency and drive sales growth [1] Group 1: Cost Reduction Initiatives - JD.com will implement a tiered fee reduction mechanism for "price insurance," with potential cost reductions exceeding 50% per policy [3] - The "return and exchange shipping insurance" will be upgraded, with rates reduced to as low as 1 cent per order, achieving a maximum rate reduction of 94% [3] - New merchants will have the opportunity to experience various specialized insurance products for free during the 618 period, further lowering service costs [4] Group 2: Service Tool Upgrades - JD.com will introduce upgraded service tools leveraging large models and automation strategies to enhance communication between consumers and merchants [4] - The newly launched "POP Order Retention Service Tool" has shown a 4-5 times increase in order retention success rates since its introduction in March, significantly improving return on investment for merchants [4] - A recent case highlighted a merchant recovering 526 yuan in order value by offering a 5 yuan cash coupon, demonstrating the tool's effectiveness in reducing losses [4] Group 3: Enhanced Customer Support - To address the lack of customer service during nighttime, JD.com will provide free night-time intelligent customer service for all merchants starting at the end of May, improving response rates by nearly 40% [6] - JD.com will display merchants' delivery capabilities through dynamic "fastest delivery" tags on product pages, aiding in order conversion [6] - The company will enhance its response mechanism for abnormal orders during the 618 peak, ensuring merchants can manage unexpected situations effectively [6]