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莱珀妮前三季度销售额有机下滑7.2%,母公司下调全年业绩指引
Xin Jing Bao· 2025-11-13 04:09
Core Insights - The high-end skincare brand La Prairie continues to face declining sales in the first three quarters of the year, with a reported organic decline of 7.2% to €348 million [2][3] - Beiersdorf's overall sales for the first three quarters reached approximately €7.5 billion, with an organic growth of 2%, a slowdown compared to the previous year's 6.5% [1][2] - The CEO of Beiersdorf, Vincent Warnery, indicated that the consumer goods segment is expected to achieve an organic growth of about 2.5% for the full year [1][6] Sales Performance - Beiersdorf's consumer goods segment generated sales of €6.3 billion in the first three quarters, with an organic growth of 2% [1] - The NIVEA brand, as a core brand, experienced only 0.6% organic growth in the first three quarters, with a decline of 0.4% in the third quarter [2] - La Prairie's sales have been under pressure, with a significant decline in the first quarter of 17.5% due to challenges in the travel retail sector [3] Brand Performance - The Derma brand, which includes Eucerin, showed strong performance with an organic growth of 12.3% to €1.145 billion in the first three quarters [2][3] - The medical health brands, including Hansaplast and Elastoplast, achieved an organic growth of 8.8%, driven primarily by wound care products [3] - NIVEA is undergoing strategic adjustments in the Chinese market, shifting from mass-market to high-end skincare, which has started to yield positive results [5] Market Dynamics - Beiersdorf's consumer goods business saw organic growth across major markets, with Europe being the largest market, growing by 1.2% to €2.809 billion [4] - The Americas market recorded sales of approximately €1.693 billion, with an organic growth of 2.2% [4] - The Asia/Africa/Australia market had the highest growth rate, with an organic increase of 2.9% to €1.749 billion [4] Future Outlook - Beiersdorf has adjusted its full-year sales growth forecast for the consumer goods segment to approximately 2.5%, down from the previous expectation of 3%-4% [6] - The company anticipates a slight increase in the EBIT margin for ongoing operations, expected to be slightly above the previous year's level of 13.9% [6]