据多家媒体报道，8月25日老铺黄金京东旗舰店及天猫旗舰店大部分产品已经涨价，1万~3万元左右的热门饰品大约上调了1000元~3000元，主要产品涨幅 在5%~13%左右。 涨价前夕门店排长队 8月15日，老铺黄金微信公众号发布调价预告，表示将于8月25日进行产品提价调整，详情以线上线下门店产品实际标价为准。 老铺黄金又涨价了 8月25日 部分门店透露 产品已完成调价 8月15日，老铺黄金微信公众号发布调价预告。 此次涨价前，多地老铺门店现"抢购潮"。 8月24日，有网友晒图表示，涨价前夕，上海老铺黄金门店人均排队一小时起。 图源：小红书用户@青豆清 北京市场也是如此，北京SKP老铺黄金柜台前的队伍已经拐了好几道弯，工作人员提醒刚来的顾客至少需要两三个小时才能进店。 图源：小红书用户@四面楚歌 同日，四川成都IFS商场的老铺黄金门口拉起隔离线，一名顾客表示看到提价的消息后就来店里看看黄金饰品，排了20多分钟还未进店。 店员介绍，这段时间客流量很大，排队快的话需要十几分钟，慢的话要一两个小时。 图源：小红书用户@2024年 我要、是惠惠吖 网友：一觉醒来涨了5000元 据"每日经济新闻"报道 不少关注老铺黄金产品 ...

Core Viewpoint - Prada is facing a significant brand crisis due to the controversy surrounding its global ambassador, Kim Soo-hyun, which has led to a rapid decline in its stock price and raised concerns about its endorsement strategy [2][4][6]. Group 1: Brand Crisis and Stock Impact - Kim Soo-hyun's involvement in a scandal has resulted in Prada terminating its contract with him to mitigate brand damage [2][5]. - Following the scandal, Prada's stock price dropped over 11% within five trading days, indicating heightened sensitivity to celebrity endorsements [4][6]. - The brand has experienced a series of endorsement crises, leading to a perception of a "endorsement curse" that affects its reputation and financial performance [3][5]. Group 2: Endorsement Strategy and Market Position - Analysts suggest that Prada's reliance on high-profile celebrities for endorsements has made its stock price more volatile compared to competitors, necessitating a shift towards a more stable endorsement strategy [7]. - The luxury market is increasingly favoring ambassadors who align with brand values rather than just popularity, as indicated by consumer preferences [7]. - Despite attempts to diversify its ambassador roster, including signing athletes and artists, Prada's financial performance has not shown significant improvement [8][10]. Group 3: Financial Performance and Growth Challenges - Prada's retail sales growth has stagnated, with a reported increase of only 4% in 2024, returning to pre-pandemic growth rates [8]. - The brand's struggles are compounded by a lack of product innovation and operational efficiency, which have hindered its ability to attract younger consumers [9]. - The CEO highlighted challenges in the Chinese market, where growth has been inconsistent, emphasizing the need for a strategic overhaul in product offerings [9][10]. Group 4: Future Outlook and Strategic Adjustments - Prada is seeking to adjust its brand strategy by enhancing cultural activities and reinforcing its brand identity, moving away from reliance on individual designer influence [10]. - The company must focus on reconnecting with its core brand values to navigate the current crisis and improve its market position [10].