Core Insights - The report indicates a significant increase in viewership on Youku during the National Day holiday, particularly on large screens, with a 23% increase compared to the week before the holiday [1] - Animation content saw the highest growth at 76%, reflecting a shift in cultural consumption patterns among younger parents [1] - Diverse content, including documentaries and sports events, contributed to a richer cultural experience during the holiday [4] Viewership Trends - The documentary segment experienced a viewership increase of over 40%, with specific shows like "Round Table Talk Season 8" and "The Master of Song Dynasty Poets" showing notable gains [4] - Sports events emerged as a new highlight, with the "Super League" match attracting nearly 50,000 viewers and the ATP Shanghai Masters accumulating over 500,000 views during the holiday [4] Demographic Insights - The 30-39 age group has become the primary audience for "home entertainment," with their viewing time increasing by 38.2% compared to the previous week [5] - In contrast, older demographics showed a stronger inclination towards offline cultural consumption, indicating differing leisure preferences across age groups [5]