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聚焦渠道变革 双汇发展成立重客管理中心
Jin Rong Jie· 2026-02-02 08:58
Core Insights - The establishment of the Key Customer Management Center is a strategic move by the company to adapt to significant changes in the retail market and to enhance its operational efficiency in response to evolving consumer demands [3][11]. Group 1: Strategic Objectives - The company aims to expand contributions from emerging channels while solidifying its presence in traditional markets, thereby ensuring stable business growth [3]. - There is a focus on clarifying the role of distributors within the distribution system, emphasizing deepened cooperation and digital empowerment to maintain an efficient channel operation [3]. - The company plans to respond to consumption upgrades and K-shaped consumption trends by launching new product strategies, particularly in low-temperature products and high-end offerings for membership stores [3][11]. Group 2: Operational Enhancements - The sales and marketing functions are to be upgraded to enhance product promotion and channel activation, with a systematic design of promotional strategies [3]. - The Key Customer Management Center will work closely with various business units to elevate the company's performance in key supermarkets and new retail sectors [6][10]. - The center's establishment is not merely an organizational change but a critical layout based on long-term strategic goals and industry trends [11]. Group 3: Future Directions - The Key Customer Management Center is tasked with integrating product innovation and channel reform processes, leveraging digital tools to overcome traditional limitations [14]. - The center will focus on high-growth new retail, new channels, and new terminals, aiming to consolidate advantageous display resources and capture high-growth channel opportunities [11][14].