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从6㎡小摊到500㎡旗舰店 她的炉火在中街烤了12年
Xin Lang Cai Jing· 2026-02-26 23:52
Core Viewpoint - The article highlights the transformation of a small business in Shenyang's Zhongjie area, showcasing the journey of Sun Lili from a 6-square-meter stall to a 500-square-meter flagship store, reflecting the broader revitalization of the city and its tourism appeal [2][12]. Business Development - Sun Lili started her business in June 2014 with a loan of 100,000 yuan, selling grilled pig trotters, and quickly gained popularity, selling 600 portions on her first day [2][3]. - By 2016, the business expanded with standardized production, and by 2017, it evolved into a formal company with over 100 franchise locations at its peak [3]. Urban Transformation - The urban renewal of Shenyang's Fangcheng began in 2019, with Zhongjie being included in the national 5A tourist attraction preparatory list, leading to significant infrastructure improvements [5][6]. - The renovation process caused temporary disruptions for local businesses, including Sun Lili's stall, which had to close for several months [5]. Resilience and Adaptation - Despite external market challenges leading to the closure of many franchise locations, Sun Lili focused on product development, creating packaged gift boxes to maintain her brand's presence [7]. - The revitalization of Zhongjie and Fangcheng resulted in a more attractive environment for tourists, enhancing foot traffic and business sustainability [8][10]. Current Status and Future Outlook - Sun Lili's original stall now operates with a 15,000-watt oven, ensuring operational efficiency even during peak times [9]. - The new flagship store, which integrates various experiences, is set to become a new cultural and tourism landmark in Zhongjie, marking a significant milestone in her entrepreneurial journey [12][14].