Core Viewpoint - The article discusses the phenomenon of price reduction in the food delivery industry, driven by supply-side initiatives rather than consumer demand, leading to a significant shift in consumer behavior and impacting traditional dining establishments [1][5][36]. Group 1: Supply-Side Price Reduction - The supply side is actively initiating lower prices, which can exceed consumer expectations [2][4]. - The competition among delivery platforms has resulted in a dramatic increase in daily orders, from 100 million to 200 million, indicating a doubling of demand [9][11]. - The aggressive pricing strategies of delivery platforms have led to substantial losses for companies like JD, which reported losses exceeding 10 billion in a single quarter [9]. Group 2: Impact on Traditional Dining - As online food delivery becomes cheaper, traditional dining establishments face significant challenges, with many forced to close due to decreased patronage [12][14]. - The article highlights a friend’s experience in the second-hand restaurant equipment recovery business, noting a sharp increase in closures, with over 100 restaurants shutting down in July alone [14]. - Consumers are increasingly opting for cheaper online options over traditional dining, leading to a decline in foot traffic for restaurants that rely heavily on in-person dining [15][30]. Group 3: Consumer Behavior Changes - The low prices offered by delivery platforms have conditioned consumers to expect lower prices, which could lead to a significant drop in demand if prices return to normal levels [20][22]. - The article emphasizes that consumers are now more price-sensitive, with many choosing online delivery over dining out, even for meals that were previously considered special [34][35]. - The normalization of low prices in the food delivery sector may hinder the long-term quality development of the restaurant industry [36].