本报讯 1月7日，由中国酒类流通协会指导、重庆瓶子星球酒业集团有限公司（以下简称"瓶子星球"） 主办的第二届中国新酒饮发展大会在重庆市江津区举办。会上，江津区和瓶子星球联合宣布将启动全国 首个新酒饮中试平台，赋能新酒饮行业发展。 据了解，该平台严格对照《重庆市中试平台认定管理办法（暂行）》核心要求，配置专用试验设备、检 测仪器及工业软件等，将为新酒饮行业提供从配方研发、工艺优化、性能测试到小批量试产的全流程中 试服务，以开放姿态为行业共性技术研发与产品创新提供关键的公共支撑，精准破解行业"实验室成果 难落地、小试产品难放大"的痛点。 江津作为西部陆海新通道重庆主枢纽，重庆的开放大区、经济大区、工业大区，是川酒文化的重要发源 地与新酒饮产业的创新高地。江津依托国家新型工业产业示范基地，把食品及农产品加工业作为重点发 展的特色产业，强化推动产业集群发展、迭代升级，致力于通过打造最优营商环境，服务企业发展，激 发市场活力。 此次江津区与瓶子星球联合启动新酒饮中试平台，正是立足江津扎实的新酒饮产业基础与全产业链生态 优势，契合市级中试平台"政府引导、市场主导、开放共享"的建设原则，进一步推动江津加速成为全国 新酒饮产 ...

Core Insights - The liquor industry is evolving towards younger, more diverse, and health-conscious consumer preferences, with a significant focus on low-alcohol beverages and craft beer [2][3] - The 2025 Anhui Low-Alcohol Trend Drinks and Craft Beer Exhibition will take place from November 15-17 at the Hefei Binhu International Convention and Exhibition Center, aiming to create a professional platform for industry exchange [2][6] Industry Trends - The low-alcohol beverage market has seen a compound annual growth rate (CAGR) of over 25%, with the market size projected to reach 74.3 billion yuan by 2025, driven by changing consumer attitudes and a focus on healthier drinking options [3][5] - The penetration rate of low-alcohol beverages in China is significantly lower than in the U.S., indicating substantial growth potential, particularly for craft beer, which has a penetration rate of less than 3% in China compared to over 13% in the U.S. [3][5] Market Dynamics - The Anhui province is experiencing economic growth, with a projected GDP of 5,062.5 billion yuan in 2024, marking a year-on-year increase of 5.8%, positioning it as a key market for low-alcohol beverages [6][8] - The integration of Anhui into the Yangtze River Delta economic zone enhances its market potential, providing a broader consumer base for low-alcohol drinks and craft beer [8][9] Exhibition Details - The 2025 Anhui Low-Alcohol Trend Drinks and Craft Beer Exhibition is the only provincial-level professional exhibition in Anhui, aimed at facilitating business cooperation and technical exchanges within the industry [9][11] - The exhibition will coincide with the 26th Anhui International Sugar and Wine Food Trade Fair, leveraging the existing audience and enhancing market outreach for exhibitors [11][13] Marketing and Outreach - The exhibition organizers are committed to attracting a high-quality audience by conducting extensive outreach in Anhui and surrounding provinces, ensuring a robust attendance of professional visitors [13][14] - Additional events, such as seminars on market trends and award ceremonies, will be held during the exhibition to provide further networking opportunities for exhibitors and attendees [13]