戴云山脉重峦叠嶂，大樟溪绕山而流，水面碧波粼粼，不时有飞鸟掠过……这里就是福建省福州市永泰 县。 永泰县是闽江下游支流大樟溪的主要流经地，多年平均地表水资源量超过20亿立方米。近年来，永泰县 在生态护水的基础上，积极探索水资源生态价值转化机制，努力做活"水文章"，实现一湾碧水兴万家。 大樟溪260条河段纳入河湖物业化管理 沿着永泰县清凉镇清凉溪河道，河道专管员严生志迈着轻快的步伐走着。手机小程序上，一条巡河路线 被清晰勾勒出来。"只要不是下大雨，我都按时巡河，不能让污水进入河道。"严生志说。 "看，前方有树枝漂浮物，体积较大，得及时上报流转处理。"严生志立刻拍照上传，不到半小时，手机 提示音响起，上报事件已经通过河湖物业化管理服务中心流转到属地清凉镇处置。不一会儿，一辆货车 驶来，几名工作人员下河拖拽树枝上岸，再装车清运。 政府主导、市场运作。2019年，永泰县启动河湖物业化管理服务，设立河湖物业化管理服务中心，引入 社会力量参与河湖治理，提高巡河管河效率。 河湖物业化管理，有啥不一样？ "简单来说，我们依托数字化平台，对每一条河道实现全流程管理。"永泰县水利局局长陈辉介绍，"平 台上可以清晰地看到河道专管员 ...

在国农港供销村播产业园内，一场集美食、娱乐、文化于一体的夏夜盛宴将持续至8月31日，每周五、六、日晚持续为市民奉上精彩纷呈的夜间体验。 夜市 现场灯火璀璨，市民游客摩肩接踵。桃源不夜坊夜市精心规划美食、文创、音乐、乐园四大特色区域，形成全维度夜游体验空间。 特色美食的香气与动感音乐交织升腾，35家实力商户各展所长带来60余种特色美食。开市首日推出的1米长草原羊肉大串引发排队热潮，云南炸昆虫、网红 钵钵鸡、大连炒焖子、铁板虾滑、大饼卷一切等特色美食持续挑动味蕾，更有400公斤免费精酿啤酒供市民畅饮，天南地北的风味在此汇聚。 人声鼎沸处，烟火正升腾。平谷区大兴庄镇"桃源不夜坊"夜市火热开市。 4 文创区和非遗体验区同样人气高涨。老北京吹糖人摊位前围满亲子家庭，国风手作制品吸引年轻人驻足挑选；宇宙护卫队巡演引发阵阵欢笑，孩子们尽情合 影、玩闹；小丑表演吸引不少家庭携儿童与演员互动，尽情嬉戏，共享温馨亲子时光。最热门的区域当数音乐区，每晚连续四小时不间断的演出将气氛推向 高潮。光圈乐队等表演团队轮番登场，摇滚的激昂、婉转的流行、清新的民谣交替上演，台下观众随着节奏摇摆欢呼，汇成一片欢乐海洋。 144 B 3 14 0 ...

样 图 限 85587111 1 E 島垣臨门 2017 P E Car ISS IS CONTRACTORAL HAT TH THH t 8 11 15 1 There Porcess nami LINK Dollaw 1 4 4 4 4 4 RE 19797 CAN AND 19 8 4 MATSHI 0 12:22 NG 1000 t B 11:22 25 d 1 ia 2 The Property 11 75 ● 8 日前，中央广播电视总台财经频道《消费主张》栏目用近半小时时长，推出专题《越夜越美丽 消费新活力：贵州贵阳》，展现贵阳蓬勃的夜经济和消费活 力。甲秀楼、民生路、青云市集等地人来人往，逛夜市、吃夜宵、享夜游，让我们看到进一步拓展消费空间、创新消费业态的无限可能。 每逢暑期，学生群体放假、家庭集中出游，再叠加避暑需求，构成了消费市场的"旺季基本面"，夜经济则成为进一步激活消费潜力的重要支点。"爽爽贵 阳"的夏夜，不仅是本地居民消费的"黄金时段"，更击中了一大批游客的消费偏好。对本地居民而言，夏夜里有亲子夜游的公园、老友小聚的酒馆；对游客 而言，白天奔波于景点打卡，夜晚的松弛感才是消费的"舒适区 ...

最近刷短视频老看到卤味店整活儿。广州那家久久丫门店直接把冷卤柜台全拆了，现在每天现熬卤汁，把鸭脖鸭翅扔锅里煮，还说什么"火锅鲜卤"——听 着挺新鲜，但仔细一想，这不就是把火锅和卤味混一块儿了嘛？店员丽丽说现在每天得盯着两口大铁锅熬料，以前可不用这么麻烦，直接摆摆盒装鸭锁骨 就行。不过她也承认，改完后顾客还是照买不误，人均还是25块左右，没涨多少。 周黑鸭更狠，直接在武汉开了家叫"3斤拌"的店。进去一看，开放式厨房里小锅咕嘟咕嘟煮着鸭货，旁边摆着米饭拌面，还能选辣度。鸭锁骨4块一个，酱 板鸭按克卖，价格倒是不离谱。但最离谱的是他们居然还卖煎饼果子、猪脚饭这些小吃，感觉像是把大排档和卤味店焊一块儿了。不过说实话，鸭货配米 饭确实比单吃过瘾，难怪年轻人爱往那儿扎堆。 其实这些品牌这么折腾不难理解。去年卤味市场规模才涨了3.7%，比前年还慢。以前卤味就是买盒装鸭脖边走边吃，现在大家口味变叼了，光吃零食不 够，得有正经饭吃。比如久久丫加了酸辣粉、肉夹馍，周黑鸭直接推主食套餐，都是想让人在这儿坐下来慢慢吃。 不过也有槽点。周黑鸭以前主打真空包装，现在改现做热卤，万一卫生搞不好可麻烦。绝味卖啤酒饮料，万一被查酒牌岂不是要翻 ...

"消费降级"的讨论被 "消费分级"的共识所替代。 2025年，当中国消费市场站在由技术、人口、政策与情绪共同塑造的十字路口，"消费降级"的讨论被"消费分级"的共识所替代：传统的消费观念正在被淡 化，新的消费潮流正在被创造；消费市场"流量争夺"正向"价值创造"转变；大众消费正向个性与理性消费转换，消费不再只是"买东西"，而是"买体验""买 身份""买未来"…… 有机构报告指出，当下消费者并非一味追求"无品质的低价"，而是更强调"质价比"，比如茶饮、商超；同时，消费者也愿意为"情绪价值"付费，如悦己、社 交、潮流、猎奇；并且，"有理由的溢价"也成为消费者普遍接受的消费观，如轻奢、潮玩、宠物、演出等强调"情价比"的领域。 后浪研究院曾发起年轻人"消费升级小调查"，发现体验消费是"烧钱赛道"分类中人数占比最多的：旅游、livehouse/演唱会/音乐节、户外活动、看剧（音乐 剧/话剧）等等成为消费升级的主要去处。而在个人成长、生活方式、兴趣爱好等方面，也多有升级的消费项目。但背后所蕴含的逻辑都是：年轻人越来越 把自己当一回事了，敢于尝试新鲜事物，把钱花在自己身上。 事实上，新消费不乏热点。在上半年社会消费品零售总额2 ...

| 代码 | 名称 | | 最新价 | 涨跌幅 ▽ | | --- | --- | --- | --- | --- | | 00291 | 年潤啤酒 | (0) | 28.880 | 2.12% | | 00168 | 青岛啤酒股份 | | 51.800 1.77% | | | 00236 | 香港生力啤 | | | 1.210 1.68% | | 01876 | 百威亚太 | | 8.550 | 0.47% | 港股啤酒股逆势上涨，其中，昨日涨超6%的华润啤酒继续上涨2.12%，青岛啤酒股份、香港生力啤涨近 2%，百威亚太跟涨。 中国酒业协会数据显示，2024年我国精酿啤酒市场规模已突破800亿元大关，同比增幅超30%。其中， 融入中式创新元素的产品占比从5%跃升至18%，成为拉动行业增长的重要引擎。(格隆汇) 消息上，华润啤酒昨日午间公告，2025年上半年营业额239.42亿元人民币(下同)，按年升0.8%。纯利 57.89亿元创新高，按年升23%；每股盈利1.78元。野村发表研究报告指，华润啤酒上半年整体业绩表现 稳健，收入按年增1%；销售升2.2%；均价升0.4%，显示在润啤的高端化策略下，啤酒业务市 ...

Core Insights - The article highlights the growing popularity of craft beer among younger consumers, indicating a shift in the beverage market as traditional liquor faces challenges in appealing to this demographic [1][6]. Industry Overview - Craft beer is defined as a hand-crafted beer that emphasizes malt concentration, hop aroma, and the brewer's personality, distinguishing it from industrial beers [3]. - The number of craft beer-related enterprises in China has surpassed 7,400, with approximately 1,300 new registrations in 2025 alone, indicating a robust growth trend in the industry [7][8]. Market Trends - The craft beer sector is experiencing a "squeeze growth" as it gains traction during the summer consumption peak, while traditional beer sales are under pressure [6]. - There is a notable increase in the diversity of flavors and styles in craft beer, moving beyond traditional options to include fruit, spices, and local ingredients, which is driving consumer interest [8][10]. Consumer Behavior - Social media platforms, such as Xiaohongshu, show significant engagement with craft beer, with over 300,000 posts related to it, reflecting a growing community of enthusiasts [4]. - The demographic of craft beer consumers is shifting, with women making up over 54% of the consumer base for certain brands, indicating a move towards a more inclusive market [14]. Innovation and Product Development - The craft beer industry is undergoing a flavor innovation revolution, incorporating local and unique ingredients to create a diverse flavor profile that appeals to a broader audience [8][10]. - Price points for craft beer are becoming more accessible, with products now available in the 10-20 yuan range, facilitating wider consumer adoption [10][12]. Consumption Scenarios - Craft beer is expanding into various consumption scenarios, including barbecues, camping, and home delivery, which enhances its appeal to younger consumers [12]. - Leading brands are diversifying their offerings to meet the demand for craft beer in multiple settings, such as restaurants and social gatherings [12].

而事实上，近一年多来，仅在成都就出现了十多个散酒铺的品牌，每个品牌开的店铺有多有少，除了以上两个品牌，还包括唐三两、关爷打酒等品牌。 斑马侠创始人顾磊告诉封面新闻记者，他们去年仅开了10家门店，多为直营店。其门店最早叫侠八斗，后来又曾取名赴刻，最后才确定为斑马侠，今年3 月开始启动品牌授权合作，5月、6月、7月进入快速扩张期，现在已在全国开了100家门店。其中成都开了40家，川渝其他地方开了约20家，北上广深武汉 合肥郑州等核心城市开了40家。 2025年，是白酒行业的重要拐点之年。如今半年已过去，各白酒上市公司半年报陆续发布，上半年行业呈现怎样特点？有哪些现象值得关注？ 即日起，封面新闻推出白酒半年报观察系列稿件，敬请关注。 本期报道关键词：散酒铺快速扩张。 成都街头遍布散酒铺 细心的成都市民会注意到，今年以来，成都街头的散酒铺明显增多。 在记者所在小区楼下，近两月就相继出现了两家散酒铺，先是开了一家"熊猫打酒"，新近又出现一家"斑马侠"散酒铺。 据了解，除了斑马侠，唐三两最多的时候也开了上百家门店，以加盟为主，最近听说略有收缩。其他品牌几家十多家门店不等。 而斑马侠和唐三两，在年初都几乎同时得到了元气森林 ...

Core Insights - The article discusses the evolving landscape of the liquor industry, highlighting the cross-industry expansion of traditional liquor brands into the craft beer market, the growth of the bottled liquor segment, and the emergence of new retail channels for liquor sales [2][3][5][8]. Industry Environment - Major liquor brands from Sichuan are entering the craft beer market, leveraging their existing brand and distribution advantages. This move is seen as a strategy to attract younger consumers and expand consumption scenarios [3][4]. - The bottled liquor market has surpassed 150 billion yuan, with expectations to exceed 200 billion yuan by 2025. Competition is intensifying as brands launch new products priced under 60 yuan [5]. - Black Ge Consulting identified nine key insights into the liquor industry, including the rise of local brands and the trend towards lower alcohol content products, emphasizing the need for brands to adapt to changing consumer preferences [5]. - High-end liquor brands are encouraged to adopt strategies from luxury brands like Hermes and Ferrari, focusing on scarcity and emotional resonance rather than just price competition [6][7]. New Retail Channels - New retail formats such as Sam's Club and Hema are reshaping liquor sales, offering competitive pricing and direct sourcing, which is attracting consumers and providing new growth channels for liquor companies [8]. - The recent adjustments to the "ban on alcohol" policy have led to a gradual recovery in dining consumption, particularly in regions like Henan, although high-end dining remains sluggish [9]. - Despite a seasonal slowdown, liquor companies are actively transforming their strategies to focus on consumer engagement and experience, moving from a channel-driven approach to a user-driven model [10]. Craft Beer Market - The craft beer segment is rapidly growing, with over 13,584 related enterprises in China as of July 2023, indicating a vibrant competitive landscape [11]. - Traditional liquor brands are launching lower-alcohol products to appeal to younger consumers, although challenges remain in maintaining flavor and quality [12]. Digital Transformation - The liquor industry is leveraging digital assets for growth, with companies reporting significant increases in sales and inventory turnover through innovative digital strategies [13]. Brand Dynamics - The Guojian brand is focusing on national expansion, emphasizing quality and cultural elements to enhance its market presence [14]. - The Swan Lake winery has successfully marketed its zodiac wines, achieving significant sales figures despite industry challenges [15]. - Changyu's innovative marketing strategies in sports events have successfully engaged consumers and enhanced brand visibility [16]. - The Fenjiu brand is exploring new consumer experiences through immersive cultural events, aiming to connect with younger audiences [17]. Market Challenges - Budweiser APAC reported a 24.4% drop in net profit, primarily due to a sluggish Chinese market and increased competition in both the low and high-end segments [20]. - The liquor industry is undergoing a significant transformation, with companies needing to adapt to changing consumer demands and market dynamics to remain competitive [21][22].

Core Insights - The beer sales are being tested due to weak consumption in on-premise channels like dining and nightlife [1][2] - Both Chongqing Beer and Budweiser APAC reported declines in revenue and profit in their recent financial results [1][4] Group 1: Financial Performance - Chongqing Beer reported a revenue of 8.839 billion yuan in the first half of the year, a slight decrease of 0.24% year-on-year, with a net profit of 865 million yuan, down 4.03% [1] - Budweiser APAC's revenue for the first half of the year was 3.136 billion USD, reflecting a 5.6% decline year-on-year, with a 7.4% drop in sales volume in China during Q2 [1][4] Group 2: Market Trends - The production of beer by large-scale enterprises in China decreased by 0.3% year-on-year, totaling 19.044 million kiloliters in the first half of the year [2] - Despite the weak on-premise sales, the high-end beer segment continues to grow, with Chongqing Beer reporting that high-end beer (priced above 8 yuan) accounted for the highest revenue share at 5.265 billion yuan, a slight increase of 0.04% [2] Group 3: Strategic Initiatives - Chongqing Beer is focusing on expanding its non-on-premise market by optimizing product structure and increasing the proportion of canned products, achieving a nearly 29% increase in canning rate for non-on-premise channels [3] - The company launched nearly 30 new products in the first half of the year, including craft beers and flavored beverages, to cater to diverse consumer preferences [3] - Budweiser APAC is also enhancing its non-on-premise channel strategy, with a focus on high-end products, and has seen growth in sales and revenue contributions from this segment [4]