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第二十六届安徽糖酒会上新低度潮饮与精酿啤酒主题展同期举办
Qi Lu Wan Bao· 2025-07-25 08:06
Core Insights - The liquor industry is evolving towards younger, more diverse, and health-conscious consumer preferences, with a significant focus on low-alcohol beverages and craft beer [2][3] - The 2025 Anhui Low-Alcohol Trend Drinks and Craft Beer Exhibition will take place from November 15-17 at the Hefei Binhu International Convention and Exhibition Center, aiming to create a professional platform for industry exchange [2][6] Industry Trends - The low-alcohol beverage market has seen a compound annual growth rate (CAGR) of over 25%, with the market size projected to reach 74.3 billion yuan by 2025, driven by changing consumer attitudes and a focus on healthier drinking options [3][5] - The penetration rate of low-alcohol beverages in China is significantly lower than in the U.S., indicating substantial growth potential, particularly for craft beer, which has a penetration rate of less than 3% in China compared to over 13% in the U.S. [3][5] Market Dynamics - The Anhui province is experiencing economic growth, with a projected GDP of 5,062.5 billion yuan in 2024, marking a year-on-year increase of 5.8%, positioning it as a key market for low-alcohol beverages [6][8] - The integration of Anhui into the Yangtze River Delta economic zone enhances its market potential, providing a broader consumer base for low-alcohol drinks and craft beer [8][9] Exhibition Details - The 2025 Anhui Low-Alcohol Trend Drinks and Craft Beer Exhibition is the only provincial-level professional exhibition in Anhui, aimed at facilitating business cooperation and technical exchanges within the industry [9][11] - The exhibition will coincide with the 26th Anhui International Sugar and Wine Food Trade Fair, leveraging the existing audience and enhancing market outreach for exhibitors [11][13] Marketing and Outreach - The exhibition organizers are committed to attracting a high-quality audience by conducting extensive outreach in Anhui and surrounding provinces, ensuring a robust attendance of professional visitors [13][14] - Additional events, such as seminars on market trends and award ceremonies, will be held during the exhibition to provide further networking opportunities for exhibitors and attendees [13]