每经编辑｜陈柯名 五粮液对全国1000名20岁至35岁年轻人群进行了一次调研。结果显示，白酒在年轻人喜爱的酒饮品类中仅占19%，低于啤酒（52%）及洋酒、果酒类 （29%）。此外，年轻人普遍排斥高度白酒的辛辣刺激感，低度酒偏好占比超过60%。 中国酒业协会数据显示，2025年低度酒市场规模将突破740亿元，年复合增长率达25%，这一增速远超白酒行业整体水平。 130.59元 +0.66 +0.51% 据智通财经，五粮液曾经在1990年代初推出过29度规格产品，之后于21世纪初期停产。此次，该公司重返低度酒赛道，也反映出对低度酒市场的乐观预 期。 白酒企业调整产品参数，不仅是为了丰富产品线，而是意在开拓消费场景，迎合年轻人、女性等客户群。 截至午间收盘，五粮液报130.59元/股，上涨0.51%，最新市值5069亿元。 26日午间五粮液官宣，五粮液·一见倾心正式上市，已在京东、天猫、唯品会、抖音官方旗舰店全平台开启预售，并同步官宣产品全球代言人为邓紫棋。 五粮液·一见倾心是五粮液推出的低度白酒产品，酒精度29度。官方旗舰店数据显示，该产品定价399元/瓶，容量500ml。 国000858 五粮液 值得注意的是， ...

Core Insights - The liquor industry is evolving towards younger, more diverse, and health-conscious consumer preferences, with a significant focus on low-alcohol beverages and craft beer [2][3] - The 2025 Anhui Low-Alcohol Trend Drinks and Craft Beer Exhibition will take place from November 15-17 at the Hefei Binhu International Convention and Exhibition Center, aiming to create a professional platform for industry exchange [2][6] Industry Trends - The low-alcohol beverage market has seen a compound annual growth rate (CAGR) of over 25%, with the market size projected to reach 74.3 billion yuan by 2025, driven by changing consumer attitudes and a focus on healthier drinking options [3][5] - The penetration rate of low-alcohol beverages in China is significantly lower than in the U.S., indicating substantial growth potential, particularly for craft beer, which has a penetration rate of less than 3% in China compared to over 13% in the U.S. [3][5] Market Dynamics - The Anhui province is experiencing economic growth, with a projected GDP of 5,062.5 billion yuan in 2024, marking a year-on-year increase of 5.8%, positioning it as a key market for low-alcohol beverages [6][8] - The integration of Anhui into the Yangtze River Delta economic zone enhances its market potential, providing a broader consumer base for low-alcohol drinks and craft beer [8][9] Exhibition Details - The 2025 Anhui Low-Alcohol Trend Drinks and Craft Beer Exhibition is the only provincial-level professional exhibition in Anhui, aimed at facilitating business cooperation and technical exchanges within the industry [9][11] - The exhibition will coincide with the 26th Anhui International Sugar and Wine Food Trade Fair, leveraging the existing audience and enhancing market outreach for exhibitors [11][13] Marketing and Outreach - The exhibition organizers are committed to attracting a high-quality audience by conducting extensive outreach in Anhui and surrounding provinces, ensuring a robust attendance of professional visitors [13][14] - Additional events, such as seminars on market trends and award ceremonies, will be held during the exhibition to provide further networking opportunities for exhibitors and attendees [13]

Core Viewpoint - Yuanqi Forest is seriously entering the low-alcohol beverage market with the launch of its first sparkling wine product named "Lang," aiming to cater to the changing drinking habits of young consumers who seek emotional value and social experiences [1][2]. Company Summary - Yuanqi Forest has previously attempted to enter the low-alcohol market with a product called "Pingye Xida" in early 2020, but it did not achieve significant market presence [1]. - The company has established a dedicated team for the development of "Lang," indicating a long-term commitment to the low-alcohol segment rather than a one-off product [4][5]. - The product "Lang" features a 9% alcohol content, packaged in 500ml cans, and is designed to appeal to consumers who enjoy social drinking without seeking to get drunk [2][4]. - The pricing strategy for "Lang" positions it competitively against similar products like RIO, with a 6-pack priced at approximately 99 yuan on JD and 62 yuan on Tmall [2][3]. Industry Summary - The low-alcohol beverage market in China is projected to grow from 200 billion yuan in 2020 to over 570 billion yuan by 2024, with a compound annual growth rate of 30% expected from 2021 to 2025 [4]. - Despite the initial explosive growth of the low-alcohol market, there has been a noticeable cooling trend since 2022, with a significant drop in financing events for new brands [5][6]. - Many beverage companies, including East Peng, Uni-President, and Coca-Cola, have attempted to enter the low-alcohol market, but most have struggled to make a significant impact [6][7]. - Industry experts suggest that beverage companies need to adopt a differentiated strategy and understand the nuances of alcohol production to succeed in this new category [6][7]. - Yuanqi Forest's founder, Tang Binsen, has a history of investing in various alcohol sectors, including low-alcohol and craft beer, indicating a strategic focus on these areas [8][11].