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滨江集团现身杭州土拍 溢价逾10%包揽两宗地
Zheng Quan Shi Bao· 2025-11-27 19:31
Core Insights - Binjiang Group successfully acquired two residential land parcels in Hangzhou for a total price of 2.462 billion yuan, indicating strong confidence from brand real estate companies in core areas and premium segments of Hangzhou [1][2] Group 1: Land Acquisition Details - The two land parcels are located in Xiaoshan North and Xianghu areas, covering a total area of 62,800 square meters and a planned construction area of 112,900 square meters, with a starting price of 2.157 billion yuan [1] - The Xianghu parcel underwent 28 bidding rounds, achieving a floor price of 20,811 yuan per square meter and a premium rate of 18.92%, attributed to its low density and proximity to ecological resources [1] - The Xiaoshan North parcel had 18 bidding rounds, with a floor price of 22,355 yuan per square meter and a premium rate of 11.78%, despite a decrease compared to similar parcels in the same area from the first half of 2025 [2] Group 2: Market Trends and Company Strategy - The competitive bidding reflects a trend where state-owned enterprises dominate land acquisition, while private companies like Binjiang Group focus on strategic areas, with 14 out of 16 new land reserves in Hangzhou this year [2] - As of June 30, 2023, 73% of Binjiang Group's land reserves were in Hangzhou, with a total land expenditure of 33.272 billion yuan [2] - The contrasting outcomes of land auctions on November 25 and November 27 highlight a market trend where core assets remain resilient while peripheral areas face pressure, suggesting a continued demand for premium land [3]