Core Insights - The "National Fitness and Sports Consumption Promotion Activity" was launched in Shenzhen on August 13, organized by various governmental bodies and media [1][3] - The event aims to generate momentum for the upcoming 15th National Games and promote sports consumption and fitness among the public [3] Group 1: Event Overview - The event is co-hosted by the General Administration of Sport of China, the Ministry of Culture and Tourism, the Guangdong Provincial Sports Bureau, and CCTV.com [1] - It serves as a prelude to the 15th National Games, focusing on enhancing public fitness and upgrading sports consumption [3] Group 2: Sports Consumption Promotion - Guangdong Provincial Sports Bureau released several typical cases of sports consumption scenarios, showcasing the vitality of the sports industry in Guangdong [3] - The cases cover six categories: digital sports, outdoor sports destinations, integrated sports consumption, sports events, themed sports consumption activities, and new sports spaces [3]