Group 1 - The current Chinese consumer market is undergoing structural changes, with the middle class and post-90s generation becoming the main consumers, while Generation Z exhibits strong characteristics of personalization and community culture [1] - This generational shift drives consumer demand towards convenience, quality, and personalization, making traditional single-product supply models inadequate for the complex needs of emerging consumer groups [1] - Consumers are increasingly focused on cultural recognition, emotional resonance, and social interaction value during the consumption process, necessitating a break from the boundaries of physical and digital spaces in business scenarios [1] Group 2 - Intelligent technology facilitates a paradigm shift in consumer behavior, transitioning consumption models from "brand-driven" to "scene-driven" [3] - The deep integration of online and offline creates new consumption scenarios such as social e-commerce, experiential retail, and community commerce, which organically combine products, services, and cultural experiences through digital interfaces [3] - The application of AR/VR technology allows physical businesses to transcend time and space limitations, providing immersive interactive experiences that significantly enhance consumer engagement and enjoyment [3] Group 3 - With the digital economy accounting for 81% of the market, the survival and development of the physical economy must rely on digital empowerment for transformation and upgrading [5] - Successful physical businesses no longer depend solely on geographical advantages but instead build "digital twin" systems for comprehensive intelligent management, including customer flow analysis, supply chain optimization, and precision marketing [5] - Physical stores are evolving from mere sales points to lifestyle showcase centers and social interaction platforms, offering value-added services like cooking workshops and cultural salons to enhance user loyalty and repurchase rates [5] Group 4 - Achieving deep integration of online and offline requires collaborative efforts across multiple sectors, including improving digital infrastructure and promoting the construction of consumer big data platforms to support scenario innovation [7] - Companies need to break traditional thinking patterns, reconstruct the "people, goods, and scenarios" relationship centered around consumers, and develop culturally rich and emotionally resonant scenario solutions [7] - The cultivation of versatile talents and enhancement of digital technology application capabilities are crucial for physical businesses to possess sustainable innovation capabilities [7] - In the wave of intelligence, the physical economy is not a replaceable entity but an indispensable part of the new consumption ecosystem, where the complementarity of online convenience and offline experiential advantages can meet the increasingly diverse consumer demands [7]