Core Insights - The hotel investment trend is shifting towards Guiyang, the capital of Guizhou province, as investors are increasingly attracted to its growing market potential [2][4][5] Market Performance - Guiyang's hotel market is showing strong performance with a 40% year-on-year increase in accommodation demand during the summer of 2025, and an average occupancy rate exceeding 85% [3][7] - The core area of Guiyang has seen hotel occupancy rates consistently surpassing 90% [6][8] Supply and Demand Dynamics - Despite the surge in demand, the supply of hotels in Guiyang remains limited, with only 2,922 hotels available as of August this year, and a low chain hotel penetration rate of 3.58% for economy hotels [11][10] - The market is experiencing a structural opportunity with demand outpacing supply, particularly in the mid-to-high-end hotel segment [15][12] Market Structure and Trends - The hotel market in Guiyang is transitioning from economy to mid-to-high-end offerings, with approximately 25% of hotels classified as high-end and 60% as mid-range [12][14] - In the past three years, 1,262 new hotels have opened, with a significant number being economy hotels, indicating a shift in market dynamics [13][14] Investment Opportunities - The local government has implemented supportive policies to boost the development of mid-to-high-end hotels, including financial incentives and land use innovations [18][19] - International hotel brands such as Hilton and Marriott have accelerated their entry into the Guiyang market, indicating strong investor interest [20][21] Competitive Landscape - The competitive environment is intensifying as new entrants may resort to price cuts and promotions to attract customers, which could pressure existing hotels [28] - The overall hotel operating data in the Southwest region is below the national average, highlighting the need for improved operational efficiency [28] Future Outlook - Guiyang's hotel market is poised for growth, but investors must adopt a long-term perspective and focus on creating differentiated offerings to achieve sustainable returns [30][31]

Core Insights - H World Group reported a revenue of 60 billion yuan in Q4 2024, a year-on-year increase of 7.8%, with hotel revenue reaching 237 billion yuan, up 16.5% [1] - For the full year 2024, the company achieved a total revenue of 239 billion yuan, reflecting a 9.2% increase, while hotel revenue was 928 billion yuan, marking a 15.5% growth [1] Group 1: Financial Performance - In Q4 2024, H World Group's hotel revenue was 237 billion yuan, showing a year-on-year growth of 16.5% [1] - The total revenue for the year 2024 was 239 billion yuan, which is a 9.2% increase compared to the previous year [1] - The company reported a total hotel revenue of 928 billion yuan for the year, reflecting a growth of 15.5% [1] Group 2: Operational Metrics - H World Group's occupancy rate in China was 81.2% in 2024, with a slight increase of 0.2 percentage points year-on-year [2] - The average daily rate (ADR) in China was 289 yuan, while the revenue per available room (RevPAR) was 235 yuan, indicating stable performance [2] - Internationally, key operational metrics for H World Group showed growth, with ADR increasing by 1.5%, occupancy rate rising by 2.7 percentage points, and RevPAR up by 5.9% [2] Group 3: Market Expansion - By the end of 2024, H World Group had 11,025 hotels in operation in China, covering 1,380 cities, an increase of 123 cities from the previous year [3] - The proportion of hotels in third-tier cities and below increased by 2 percentage points to 42% [3] - The company has 2,988 hotels under development, with 54% of these located in third-tier cities and below, which is 12 percentage points higher than the proportion of operating hotels [3] Group 4: Product and Brand Development - H World Group launched new hotel models, including "Hello 2.0" and "Haiyou," focusing on enhancing customer experience and operational efficiency [7][8] - The company reported that 36% of its HanTing hotels are now rated 3.5 stars and above, a 15 percentage point increase from the previous year [9] - The number of mid-to-high-end hotels in operation and under development grew by 35%, reaching 873 and 521 respectively [11] Group 5: Strategic Outlook - H World Group aims to continue its focus on high-quality development and expand its presence in lower-tier cities and untapped markets [11] - The company plans to enhance its brand and service quality, emphasizing customer-centric strategies and product upgrades [11] - H World Group is positioned as a "pathfinder" in the hotel industry, committed to improving service quality in response to government initiatives aimed at boosting consumption [12]