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江门优品走进大湾区,双节营销抢先布局
Nan Fang Du Shi Bao· 2025-12-06 04:56
Core Insights - The event "2025 Jiangmen Quality Show: Guangdong Delicious" was launched on the "E-Tan Impression" cruise ship, aiming to promote Jiangmen's high-quality agricultural products to the Greater Bay Area market [1][3] - The event attracted nearly a hundred buyers from the Greater Bay Area, facilitating business opportunities and connections for Jiangmen's agricultural products [1][3] Group 1: Event Highlights - The event featured a unique setting of a night cruise on the Pearl River, combining various promotional strategies such as group standard releases and marketing initiatives for the upcoming holidays [3][9] - A dedicated "Jiangmen Quality" display area showcased local specialties like Xinhui dried tangerine peel and Enping rice noodles, enhancing the appeal of Jiangmen's agricultural offerings [4][6] Group 2: Quality Assurance and Standards - The event introduced 22 group standards for Jiangmen's agricultural products, ensuring quality control and traceability, which boosts consumer confidence [7][12] - These standards are designed to address quality fluctuations and promote high-quality development in the agricultural sector [7][12] Group 3: Marketing Strategies - The "Jiangmen Quality" brand launched a dual holiday marketing campaign, utilizing online platforms for promotions and offline experiences to attract consumers [9][14] - The campaign included live streaming, exclusive discounts, and advertising at key locations to enhance brand visibility and consumer engagement [9][12] Group 4: Future Development - The successful event established a platform for Jiangmen's agricultural products to expand in the Greater Bay Area, with plans for continuous quality improvement and brand enhancement [13][14] - Future strategies will focus on leveraging new media and e-commerce to increase brand recognition and market share [14]