Core Insights - The event "2025 Jiangmen Quality Show: Guangdong Delicious" was launched on the "E-Tan Impression" cruise ship, aiming to promote Jiangmen's high-quality agricultural products to the Greater Bay Area market [1][3] - The event attracted nearly a hundred buyers from the Greater Bay Area, facilitating business opportunities and connections for Jiangmen's agricultural products [1][3] Group 1: Event Highlights - The event featured a unique setting of a night cruise on the Pearl River, combining various promotional strategies such as group standard releases and marketing initiatives for the upcoming holidays [3][9] - A dedicated "Jiangmen Quality" display area showcased local specialties like Xinhui dried tangerine peel and Enping rice noodles, enhancing the appeal of Jiangmen's agricultural offerings [4][6] Group 2: Quality Assurance and Standards - The event introduced 22 group standards for Jiangmen's agricultural products, ensuring quality control and traceability, which boosts consumer confidence [7][12] - These standards are designed to address quality fluctuations and promote high-quality development in the agricultural sector [7][12] Group 3: Marketing Strategies - The "Jiangmen Quality" brand launched a dual holiday marketing campaign, utilizing online platforms for promotions and offline experiences to attract consumers [9][14] - The campaign included live streaming, exclusive discounts, and advertising at key locations to enhance brand visibility and consumer engagement [9][12] Group 4: Future Development - The successful event established a platform for Jiangmen's agricultural products to expand in the Greater Bay Area, with plans for continuous quality improvement and brand enhancement [13][14] - Future strategies will focus on leveraging new media and e-commerce to increase brand recognition and market share [14]

Core Points - The article discusses the implementation plan for the "Media+" Empowerment "Hundred Thousand Ten Thousand Project" for agricultural product market system construction in Jiangmen from 2025 to 2027, aiming to enhance rural development through a comprehensive empowerment system [1] Group 1: Agricultural Brand Development - Jiangmen is a major agricultural city in Guangdong, with 63 production bases for the "vegetable basket" and 11 special agricultural product advantage areas, aiming to cultivate multiple nationally influential agricultural brands [2] - The plan outlines a three-phase development strategy: the focus on breakthroughs by the end of 2025, deepening and expanding efforts in 2026, and comprehensive enhancement by 2027, with specific goals for brand promotion and sales channel development [2] Group 2: Media and Market Integration - The plan emphasizes the integration of "Media+" with market, culture, life, industry, brand, technology, and think tanks, with 17 tasks and 29 link nodes to enhance agricultural efficiency and farmer income [3] - Jiangmen will encourage the construction of e-commerce platforms and host at least 100 live-streaming sales events by 2027 to promote high-quality agricultural products [3] Group 3: Technological Empowerment - The plan includes promoting AI agricultural big data platforms and training farmers in digital skills to enhance their capabilities in modern agriculture [4] Group 4: Brand and Cultural Promotion - Jiangmen aims to cultivate 50 influential "rural internet celebrities" and enhance the visibility of "Jiangmen Quality Products" through media collaboration and cultural storytelling [5][6] - The plan includes innovative consumer engagement strategies such as community group buying and "blind box" agricultural products to enhance consumer experience [5] Group 5: Talent Development - Jiangmen will establish a "Media-Assisted Agricultural Talent Pool" and conduct practical courses to improve farmers' digital literacy, aiming to cultivate 50 influential rural internet celebrities by 2027 [6]

Group 1 - The core viewpoint of the news is that Jiangmen Development Group has achieved significant growth in total assets, surpassing 700 billion yuan, and has become the first AAA-rated state-owned enterprise platform in Jiangmen [1][4] - Jiangmen Development Group focuses on six major sectors, including industrial park development and operation, real estate, and urban renewal, following a strategic plan that integrates various initiatives for high-quality development [1][2] - The company aims to reach a total asset target of 1 trillion yuan by 2025, with a focus on industrial investment, management enhancement, market expansion, and mixed-ownership reform [2][4] Group 2 - As of mid-2025, Jiangmen Development Group's total assets have rapidly increased from 529.66 billion yuan in 2022 to over 700 billion yuan [4] - Each sector of Jiangmen Development Group has shown strong performance, with "Jiangmen Quality Products" achieving sales exceeding 10 million yuan, and "Jiangmen Culture and Tourism" launching new travel routes [4] - The group successfully issued 1 billion yuan in AAA-rated corporate bonds and completed significant investments in various projects, including a partnership with Shenzhen Tongchuan Technology for production expansion [4]