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是什么让那个等待了1300多天的客户终于出手了?
Sou Hu Cai Jing· 2025-10-15 06:41
Core Insights - The real estate market is showing signs of recovery, reflected in both data and buyer sentiment, particularly during the recent National Day holiday [1][4][26] - A shift in buyer confidence is evident, as seen in the decision of buyers like Mr. Zhang, who after a prolonged period of observation, decided to purchase a property due to improved market conditions and trust in developers [2][4][26] Group 1: Policy Direction - The macro policy focus has shifted from merely stimulating price fluctuations to promoting sustainable and healthy industry development [5][6] - Recent policies aim to stabilize confidence and enhance market vitality, with long-term initiatives like urban renewal and land system reform laying the groundwork for high-quality real estate development [5][6] - The transition from "incremental expansion" to "quality improvement" signifies a new era where the emphasis is on living quality rather than mere construction scale [6][7] Group 2: Corporate Actions - Poly Developments has proactively initiated a "renewal action" to align with the industry's shift towards quality improvement, emphasizing product, display, delivery, service, value, and quality [8][23] - The company has redefined its product offerings to better meet evolving residential needs, enhancing existing properties to create a "second lifecycle" [9][23] - Poly Developments has implemented innovative display strategies to build trust with buyers, showcasing projects through immersive experiences and transparent construction processes [10][12][23] - The company has introduced new delivery standards and practices, such as "film delivery" and "high-quality delivery standards," to enhance customer experience and trust [14][23] - Community engagement initiatives have been launched to foster a sense of belonging among residents, transforming housing into a more meaningful experience [16][18][23] Group 3: Market Confidence - The recovery in buyer confidence reflects a broader trust in the stability of the Chinese economy amidst global uncertainties [23][26] - Poly Developments has emerged as a leader in the industry, demonstrating resilience and adaptability during market adjustments, as evidenced by its top rankings in various financial metrics [24][26] - The company's commitment to quality and responsible practices has positioned it as a reliable choice for buyers, reinforcing the notion of "safe and secure living" in a changing market [26][27]