Investment Rating - The report maintains a "Strong Buy" rating for the company [8][3]. Core Views - The company achieved a cumulative net profit attributable to shareholders of 5 billion yuan in 2024, a year-on-year decline of 58.6%, indicating potential pressure on future revenue growth and a gradual bottoming of settlement gross margin [8][1]. - The company remains the industry leader in sales, with a focus on new investments, and is actively revitalizing existing resources while optimizing land reserve structure [8][7]. - Financing costs are continuously decreasing, with an increase in direct financing proportion, and the company has received approval from the CSRC for a convertible bond issuance [8][7]. - The company's asset management is steadily developing, with a continuous expansion of property service scale [8][7]. - EPS is projected to be 0.43, 0.44, and 0.55 yuan for 2025-2027, indicating the company's ability to navigate through cycles and potentially benefit from an improved competitive landscape if the industry recovers [8][2]. Financial Performance - In 2024, the company reported total revenue of 311.67 billion yuan, a year-on-year decrease of 10%, with a net profit of 5 billion yuan, down 59% from the previous year [2][15]. - The gross margin decreased by 2.1 percentage points to 13.9% due to declining housing prices and an increase in the proportion of low-profit projects [1][15]. - The company’s total liabilities amounted to 992.58 billion yuan in 2024, with a debt-to-asset ratio of 74.3% [3][15]. Sales and Investment - The company maintained its position as the industry leader in sales, achieving a signed sales area of 17.97 million square meters in 2024, a decrease of 24.7% year-on-year, with a sales amount of 323 billion yuan, down 23.5% [7][8]. - New land acquisitions in 2024 totaled 68.3 billion yuan, a decline of 58.1% year-on-year, with 99% of the investment concentrated in core areas of major cities [7][8]. - The company has successfully revitalized approximately 2.7 million square meters of existing land resources, releasing over 10 billion yuan in capital [7][8]. Asset Management and Property Services - As of the end of 2024, the company had opened 534,000 square meters of commercial assets, generating approximately 4 billion yuan in revenue [7][8]. - The property management segment reported a revenue of 11.67 billion yuan in 2024, reflecting a year-on-year growth of 15% [7][8].