极目新闻记者 徐媛媛 春节脚步渐近，位于武昌徐东，即将开通的地铁12号线团结大道站旁的保利琅誉营销中心，迎来了一拨拨从全国各地陆续返汉的置业者。 王先生是武汉人，在广州IT行业工作。"华为、小米等头部企业纷纷在武汉加大投资，高新产业发展很快，我一直有回来工作的打算。"他说，春节假期提前 回家，主要就是为了看房。 "这段时间，来项目现场咨询的返乡置业者明显增多。"保利琅誉营销负责人燕大浪介绍，今年1月底，项目加推了一期最后一栋楼，不少购房者即为外地返 乡人士。 保利琅誉营销中心春节期间不打烊 去年9月，保利琅誉首开即售罄，10月、11月稳居洪山区套数、金额、面积"三冠王"。今年1月，项目销售37套，成为洪山区住宅销售套数第一名。为吸引返 乡置业人群，保利琅誉春节不打烊，特别推出了99折优惠活动。 放眼武汉三镇，主流房企春节期间大多照常营业，优惠活动层出不穷。 中海地产以"四海归家·萬方安和"为主题，打造全国统一品牌活动。在武汉，中海寰宇天下观云府推出返乡置业购房专属房源及1%优惠，江叁號院返乡客群 总房价立减5万元，中海东湖玖章春节期间认购可得额外1%优惠。 华润置地相关负责人介绍，春节假期，武汉楼盘开门迎接返 ...

Core Viewpoint - The real estate market in Wuhan shows signs of stabilization with a continuous narrowing of price declines, indicating a potential recovery supported by policy measures and gradual demand release [1][2][3] Group 1: Market Performance - In September, new residential housing prices in Wuhan decreased by 0.4% month-on-month and 2.5% year-on-year, with both declines showing a reduction for two consecutive months [1] - The net signed area of new housing in Wuhan reached 822,600 square meters in September, representing a year-on-year increase of 54.23%, while the number of signed units was 6,985, up 53.05% year-on-year [2] Group 2: Sales Activity - The project at Jin Yin Lake received over 200 groups of visitors daily during the National Day holiday, with 125 units sold out in less than an hour on the opening day [1] - The average absorption rate for nearly 20 new projects launched in Wuhan during the first three quarters remained at 80%, with multiple instances of "sunshine sales" [3] Group 3: Consumer Preferences - Buyers are attracted to properties with enhanced living spaces, such as those featuring balconies, terraces, and gardens, which significantly increase usable area compared to standard units [2] - The appeal of the surrounding environment, including proximity to national wetland parks and lakes, is a key factor influencing buyer decisions [2]