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Core Insights - The collaboration between Beijing Film Academy and Jihua Group aims to address the issue of "non-professional equipment" in the film industry and to establish a domestic system for professional film equipment [1][3]. Group 1: Current Market Situation - The global professional film equipment market is dominated by European and American companies, while domestic products mainly cater to "civilian outdoor" needs, lacking customized designs for film shooting [1]. - Domestic film crews face challenges with non-professional equipment, such as ordinary outdoor clothing that cannot withstand extreme weather conditions, and high-priced imported equipment that is not tailored to Asian body types [1]. Group 2: Product Development - Jihua Group has developed a series of equipment products tailored to the needs of film production, including waterproof jackets, thermal gear for extreme cold, professional photography backpacks, modular tents, and privacy-protecting makeup tents [3]. - The waterproof jackets can withstand heavy rain, while the thermal gear is lightweight and effective in temperatures as low as -40°C, enhancing comfort for actors [3]. Group 3: Collaboration Framework - According to the agreement, Beijing Film Academy will provide long-term feedback on industry needs and academic support, while Jihua Group will handle technical research and production, sharing relevant equipment resources [3]. - The collaboration aims to transition film equipment from "scattered customization" to "standardization and professionalization" within three years, serving multiple key film projects [3]. Group 4: Development Process - The collaboration is not a one-time effort; starting from the end of 2024, Jihua's team will engage with Beijing Film Academy and various film crews to gather information and feedback [3]. - By the first half of 2025, Jihua plans to produce the first batch of products based on research findings, incorporating feedback from the Beijing Film Academy to enhance product performance and user experience [3].