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国际冰雪赛事带来“虹吸效应”
Xin Lang Cai Jing· 2026-01-07 22:25
(来源:辽宁日报) 转自:辽宁日报 本报记者 朱才威 1月7日,银装素裹的沈阳东北亚国际滑雪场正为举办国际赛事进行"冲刺"——国际雪联专家团队手持专业仪器,对650米长的赛道进行精细化塑形,10万立 方米的积雪在造雪机与压雪车的配合下,呈现出符合国际顶级赛事标准的硬度与弧度。 9天后,2025—2026赛季国际雪联单板滑雪障碍追逐世界杯将在这里启幕,作为辽宁首次承办的国际雪联A级赛事,这场米兰冬奥会前的最后一场积分赛, 正成为见证辽宁冰雪运动高质量发展的一个窗口。 1.8万平方米的服务大厅功能齐全,3座配套酒店提供充足床位。这些设施升级后,达到了服务赛事的要求,并让普通雪友受益。"专业赛道就在家门口,以 后更有兴趣滑雪了!"沈阳雪友孟磊说。 据了解,世界杯赛事期间,除专用赛道外,其余13条雪道正常开放。观众既能现场看巅峰对决,又能体验滑雪乐趣。无法到场的观众,可通过央视频、咪咕 视频等平台全程观看直播。 世界杯赛事带来的热度已辐射周边,带来"虹吸效应"。"你能相信吗?我们滑雪场直径4米的铁锅炖酸菜,目前供不应求!"韩娜兴奋地说。沈阳松果滑雪俱 乐部负责人向记者表示,近期滑雪装备的销量同比涨三成,冰雪文创成爆款 ...
2026哈尔滨国际冰雪经济博览会开幕
Xin Lang Cai Jing· 2026-01-06 11:13
者在冰雪互动体验区测试身体协调能力。中新社记者 赵宇航 摄 1月6日,2026哈尔滨国际冰雪经济博览会开幕。本届冰博会以"冰链世界·雪舞未来——新动能 新纽带新 生态"为主题,展会总面积超20000平方米,吸引了来自中国、瑞士、奥地利等国家和地区的近300家企 业参展,划分1个中心展区与6个主题展区,全面覆盖冰雪运动、文化、教育等全产业链领域,集中展示 哈尔滨冰雪经济发展成果。图为外籍嘉宾在开幕式现场合影留念。中新社记者 赵宇航 摄 图为观展 者被人形机器人吸引。中新社记者 赵宇航 摄 者在展会现场参观。中新社记者 赵宇航 摄 图为观展 图为观展 图为冰雪 教育展区,现场雕冰雕吸引观展者。中新社记者 赵宇航 摄 图为除雪 装备吸引外籍嘉宾。中新社记者 赵宇航 摄 装备吸引外籍嘉宾。中新社记者 赵宇航 摄 机器吸引观展者。中新社记者 赵宇航 摄 图为保暖 图为造雪 图为含有 碳纤维的衣物吸引观展者挑选。中新社记者 赵宇航 摄 图为观展 者在展会现场参观。中新社记者 赵宇航 摄 文创产品吸引观展者。中新社记者 赵宇航 摄 图为冰雪 ...
让冷资源激活经济热效应
Jing Ji Ri Bao· 2025-12-15 22:02
Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan in scale this year, driven by the vision of "300 million people participating in ice and snow sports" becoming a reality [1] - The ice and snow economy integrates various sectors such as tourism, culture, manufacturing, technology, and sports, creating a modern consumption economy [1] - New business models and industries are rapidly developing within the ice and snow economy, forming a comprehensive industrial chain that includes equipment manufacturing, event operation, training, tourism, and derivative consumption [1] Group 1 - The "ice and snow +" model is emerging, combining ice and snow elements with local culture and arts, exemplified by Harbin Ice and Snow World [1] - The integration of ice and snow sports with wellness and traditional Chinese medicine is rapidly developing, showcasing the "ice and snow + health" model [1] - Technological innovations such as 5G, artificial intelligence, and virtual reality are reshaping the ice and snow industry, introducing new products like virtual skiing equipment and smart wearable devices [1] Group 2 - Regional coordination in the development of the ice and snow economy is crucial, with tailored development plans based on local resources and strengths [2] - The Northeast region can leverage its ice and snow resources to build world-class ski resorts, while North China can utilize Winter Olympic resources to create brands like Beijing-Zhangjiakou [2] - Southern regions should focus on developing indoor ice and snow venues to provide diverse experiences, overcoming climate limitations [2] Group 3 - Strengthening the research and development of ice and snow equipment is essential for activating economic growth through cold resources [2] - Collaboration between enterprises, universities, and research institutions is encouraged to enhance innovation capabilities and apply advanced technologies in the ice and snow industry [2] - A diverse ice and snow event system should be established to enrich the connotation of the ice and snow economy [2] Group 4 - Further amplification of the ice and snow economy's effects requires deep integration with tourism, culture, wellness, and education sectors [3] - The development of "ice and snow + tourism" should focus on creating premium ice and snow tourism routes and resorts [3] - The "ice and snow + culture" initiative aims to develop unique cultural products and ice and snow cultural IPs [3] - The "ice and snow + wellness" approach involves integrating wellness facilities in ice and snow resorts to serve a broader consumer base [3] - The "ice and snow + training" strategy seeks to enhance service quality and create new growth points [3]