新华网北京2月15日电 题：冰上"带娃记" 亲子消费点燃冰雪经济新热潮 新华网记者 潘子荻 刘璐 "爸爸，快帮我扶一下雪圈！""妈妈你看，我能自己滑下来啦！"在北京陶然亭公园冰雪嘉年华现场，孩子们坐着彩色雪圈 从雪滑梯上飞驰而下。 两千多公里以外的室内雪场昆明热雪奇迹，孩子们脚踩雪板，顺着雪道轻快滑行，稚嫩的脸上洋溢着笑容。 寒假已至，天南海北的冰雪场地同步"升温"。在北方的滑雪胜地，在南方的室内冰馆、冰雪乐园，越来越多的家长带着孩 子走进冰雪世界，享受冰雪乐趣。 带娃玩雪成"新刚需" "以往寒假不是在家看动画片，就是去商场里的游乐场，如今滑雪、玩雪反倒成了寒假的'保留项目'。"在北京陶然亭公园冰 雪嘉年华现场，来自海淀区的李女士一边帮孩子整理围巾，一边感慨道，"这既能让孩子多到户外活动，还能磨炼他们的意 志。" 2025年末，吉林、新疆、内蒙古等地陆续设立"雪假"，为孩子参与冰雪运动提供了更充裕的时间。据统计，"雪假"期间， 吉林省约22万名学生参与冰雪运动；新疆阿勒泰市累计接待游客41.3万人次，实现旅游收入4.02亿元。 除此之外，寒假、春节与周末的时段重合，形成了长达一两个月的家庭集中出行黄金期，为亲 ...

Core Viewpoint - Heilongjiang is an important base for green food production in China, but it faces challenges such as low international brand recognition and an incomplete cross-border logistics system. The province can leverage its ecological advantages and Hong Kong's platform to enhance the export of high-quality products globally [4]. Group 1: Recommendations for Improvement - The proposal includes establishing a public brand "Heilongjiang Quality Products" to integrate resources from agricultural and forest products, and to cultivate export product clusters such as grains, edible fungi, cold-water fish, and ice and snow cultural products [4]. - It is suggested to accelerate the formulation of quality standards that align with international norms, promote deep processing of agricultural products, and incorporate elements of Hezhe culture to enhance product value [4]. Group 2: Marketing and Export Strategies - The recommendation includes upgrading cross-border e-commerce platform functionalities and developing a multilingual live-streaming matrix to connect with global buyers through platforms like the China International Import Expo and Hong Kong exhibitions [4]. - A global brand promotion strategy is proposed, which includes hosting cultural exchange activities, establishing a special fund for exports, expanding export credit insurance coverage, and creating a "government-enterprise-bank-insurance" linkage mechanism along with a talent training system [4].

Core Viewpoint - The upcoming FIS Snowboard Cross World Cup at Shenyang Northeast Asia International Ski Resort marks a significant milestone for Liaoning's winter sports development and is expected to enhance the region's ice and snow economy [2][5]. Group 1: Event Details - The World Cup will take place on January 16, featuring nearly 200 top athletes from 21 countries and regions, including the world's top three ranked competitors [2]. - The ski resort has undergone comprehensive upgrades, expanding its snow area to 220,000 square meters and adding 14 ski trails, along with advanced snowmaking equipment [2][3]. Group 2: Economic Impact - The event is anticipated to create a "siphon effect," boosting local tourism and related businesses, with a reported 30% increase in ski equipment sales [3]. - The hosting of this World Cup is part of a broader strategy to develop Liaoning's ice and snow economy, with a target of reaching a total industry output value of 190 billion yuan by 2027 [3]. Group 3: Future Prospects - The event is seen as a stepping stone for Liaoning to host the 2028 National Winter Games, aiming to align with international standards in event management and operations [3][5]. - The integration of ice and snow sports with cultural tourism is expected to further enhance the region's appeal as a destination for winter sports enthusiasts [5].

者在冰雪互动体验区测试身体协调能力。中新社记者 赵宇航 摄 1月6日，2026哈尔滨国际冰雪经济博览会开幕。本届冰博会以"冰链世界·雪舞未来——新动能 新纽带新 生态"为主题，展会总面积超20000平方米，吸引了来自中国、瑞士、奥地利等国家和地区的近300家企 业参展，划分1个中心展区与6个主题展区，全面覆盖冰雪运动、文化、教育等全产业链领域，集中展示 哈尔滨冰雪经济发展成果。图为外籍嘉宾在开幕式现场合影留念。中新社记者 赵宇航 摄 图为观展 者被人形机器人吸引。中新社记者 赵宇航 摄 者在展会现场参观。中新社记者 赵宇航 摄 图为观展 图为观展 图为冰雪 教育展区，现场雕冰雕吸引观展者。中新社记者 赵宇航 摄 图为除雪 装备吸引外籍嘉宾。中新社记者 赵宇航 摄 装备吸引外籍嘉宾。中新社记者 赵宇航 摄 机器吸引观展者。中新社记者 赵宇航 摄 图为保暖 图为造雪 图为含有 碳纤维的衣物吸引观展者挑选。中新社记者 赵宇航 摄 图为观展 者在展会现场参观。中新社记者 赵宇航 摄 文创产品吸引观展者。中新社记者 赵宇航 摄 图为冰雪 ...

Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan in scale this year, driven by the vision of "300 million people participating in ice and snow sports" becoming a reality [1] - The ice and snow economy integrates various sectors such as tourism, culture, manufacturing, technology, and sports, creating a modern consumption economy [1] - New business models and industries are rapidly developing within the ice and snow economy, forming a comprehensive industrial chain that includes equipment manufacturing, event operation, training, tourism, and derivative consumption [1] Group 1 - The "ice and snow +" model is emerging, combining ice and snow elements with local culture and arts, exemplified by Harbin Ice and Snow World [1] - The integration of ice and snow sports with wellness and traditional Chinese medicine is rapidly developing, showcasing the "ice and snow + health" model [1] - Technological innovations such as 5G, artificial intelligence, and virtual reality are reshaping the ice and snow industry, introducing new products like virtual skiing equipment and smart wearable devices [1] Group 2 - Regional coordination in the development of the ice and snow economy is crucial, with tailored development plans based on local resources and strengths [2] - The Northeast region can leverage its ice and snow resources to build world-class ski resorts, while North China can utilize Winter Olympic resources to create brands like Beijing-Zhangjiakou [2] - Southern regions should focus on developing indoor ice and snow venues to provide diverse experiences, overcoming climate limitations [2] Group 3 - Strengthening the research and development of ice and snow equipment is essential for activating economic growth through cold resources [2] - Collaboration between enterprises, universities, and research institutions is encouraged to enhance innovation capabilities and apply advanced technologies in the ice and snow industry [2] - A diverse ice and snow event system should be established to enrich the connotation of the ice and snow economy [2] Group 4 - Further amplification of the ice and snow economy's effects requires deep integration with tourism, culture, wellness, and education sectors [3] - The development of "ice and snow + tourism" should focus on creating premium ice and snow tourism routes and resorts [3] - The "ice and snow + culture" initiative aims to develop unique cultural products and ice and snow cultural IPs [3] - The "ice and snow + wellness" approach involves integrating wellness facilities in ice and snow resorts to serve a broader consumer base [3] - The "ice and snow + training" strategy seeks to enhance service quality and create new growth points [3]