Core Viewpoint - The recent surge of luxury residential projects entering the Shenzhen market has become a hot topic, indicating a potential recovery in the real estate sector [1]. Group 1: Shenzhen Luxury Projects - On December 28, the first batch of 156 residential units at the Shenzhen Bay project, known as Yuyuan Mansion, achieved sales exceeding 10 billion yuan within two hours, with a sell-through rate of 80% [2]. - The average registration price for the Yuyuan Mansion reached 244,000 yuan per square meter, with the highest unit price hitting 380,000 yuan per square meter, setting a new record for new home registration prices in Shenzhen [2]. - The project has a long development history of 26 years, with significant ownership changes, including a 300 billion yuan acquisition by CITIC City Development in 2022, which helped resolve previous disputes and restart the project [2]. Group 2: Market Trends and Sales Performance - Several luxury projects in Shenzhen have recently launched, including the launch of 348 units at Shenzhen Bay Luanxi, which achieved a sales amount of 13 billion yuan, setting a record for the highest single-project sales in 2025 [3]. - The GCC Lian Tai Chaozong Bay project offered 125 units with total prices ranging from 33.3 million to 35 million yuan, achieving a sell-through rate of 80% and sales of approximately 5.3 billion yuan [3]. - Data from Shenzhen Zhongyuan Research Center indicates that over 6,000 residential units were sold in Shenzhen in December, with new home transactions reaching 2,144 units, reflecting a positive trend in the market [3]. Group 3: Broader Market Insights - The luxury real estate market in other first-tier cities, such as Shanghai, has also seen significant activity, with transactions of new residential properties priced over 30 million yuan exceeding 100 billion yuan this year [4]. - The market for top-tier scarce assets remains strong even during periods of adjustment, prompting a shift in real estate development strategies towards high-quality, low-density projects [4].

Core Insights - The recent surge of luxury residential projects entering the Shenzhen market has become a hot topic, with significant sales figures reported [1][2] - The record-breaking pricing of new homes in Shenzhen reflects a strong demand for high-end properties, indicating a potential upward trend in the market [1][2] Group 1: Shenzhen Luxury Market - On December 28, the first batch of 156 residential units at the Shenzhen Bay project, named Xinyue Bay, achieved over 10 billion yuan in sales within two hours, with a sales rate of 80% [1] - The average price for the Xinyue Bay project reached 244,000 yuan per square meter, with the highest unit price hitting 380,000 yuan per square meter, setting a new record for Shenzhen [1] - The project has a complex history, having been acquired by China Resources Land for 30 billion yuan in 2022 after previous ownership issues [1] Group 2: Broader Market Trends - Other luxury projects in Shenzhen, such as the launch of 348 units at Shenzhen Bay Luanxi, reported sales of 13 billion yuan, marking the highest single-project sales total in 2025 [2] - The overall transaction volume in Shenzhen's residential market has exceeded 6,000 units in December, with new home sales reaching 2,144 units [2] - The luxury market in first-tier cities, including Shanghai, has also seen significant activity, with transactions of new homes priced over 30 million yuan surpassing 100 billion yuan this year [3]

Group 1 - The luxury housing market in Shenzhen is experiencing a surge, with several high-end projects entering the market, including the Shenzhen Bay project, which has set new price records for new homes [1] - The Shenzhen Bay project, named Yuwanfu, has received pre-sale approval for 156 residential units at an average price of approximately 244,000 yuan per square meter, with the highest price reaching 380,000 yuan per square meter [1] - The project is expected to drive overall market transactions and prices in Shenzhen, as it features highly sought-after properties [1] Group 2 - As of December 24, over 6,000 residential transactions have occurred in Shenzhen, with new homes accounting for 2,144 of these sales [2] - There has been an increase in the proportion of second-hand homes priced above 1 million yuan, indicating a positive cycle in demand for improved housing [2] - A new set of real estate policies has been introduced in Beijing, which may influence other first-tier cities like Shanghai and Shenzhen to follow suit with similar adjustments [3] Group 3 - The recent policy changes in Beijing are expected to lead to a relaxation of purchase restrictions in other first-tier cities, including potential adjustments in Shenzhen's outer districts [3] - The overall market adjustment since the second quarter has prompted these policy changes, as first-tier cities have seen significant declines in housing prices and an increase in second-hand listings [3]