楼市持续回调的2025年，豪宅热则贯穿着一整年，上海、深圳、广州等城市在今年均掀起了豪宅热潮。 今年前11个月，上海壹号院实现销售额221.91亿元，上海嘉里金陵华庭销售额达到216.46亿元，广州保利玥玺湾今年11月开盘单日销售额突破106亿元…… 就在刚刚过去的这个周末，深圳套均总价8436万元的中信城开信悦湾上演了两小时狂销超百亿，其中单套过亿房源成交套数破纪录和最快整栋售罄纪录！ 西安，年末也同样迎来了豪宅扎堆亮相。 多个项目亮相的同时，也将豪宅的产品不断卷出新高度。这对于手握资金的有钱人来讲，机会来了！ 01 金茂、绿城、中铁豪宅项目亮相 上半年的时候，西安豪宅市场迎来了金茂璞逸东方、华发锦宸赋的入市销售。 下半年，西安豪宅市场已经迎来华润置地玺宸上院的入市。 而就在这个月，西安的豪宅市场又迎来了金茂璞逸高新、绿城桂冠東方、中铁云岫曲江的亮相。 关于金茂，其成名产品系是府系。 本月，金茂在西安的第三座璞系产品金茂璞逸高新正式亮相。 作为一个约212㎡起步的科技大平层，金茂璞逸高新是近期西安亮相的几个豪宅项目中面积段起步门槛最高的，并且其最大面积的户型做到了约340㎡。 金茂璞逸高新所处的区域，背靠的 ...

Core Insights - The luxury housing market in first-tier cities is experiencing significant growth, particularly in Shanghai, where sales of high-end properties have surged in 2025 [1][3][4] Group 1: Shanghai Market Performance - In 2025, Shanghai's luxury housing market saw over 1,300 transactions for properties priced above 40 million yuan, totaling over 800 billion yuan in sales [4] - The total sales amount for new residential properties priced above 30 million yuan in Shanghai has exceeded 1 trillion yuan, comparable to Beijing, Guangzhou, and Shenzhen combined [3][5] - Shanghai contributed 59.4% of the total sales volume for new homes priced above 30 million yuan across 30 major cities in the first half of 2025 [6] Group 2: Notable Projects in Shanghai - The top-selling luxury projects in Shanghai from January to November 2025 include Shanghai One, Jinling Huating, and Feiyun Yufu, with average prices reaching up to 6,223 million yuan [7] - The Jinling Huating project sold out 158 units in just 3 hours, generating sales of 92.34 billion yuan, setting a record for the highest single launch sales in Shanghai [6][7] Group 3: Beijing Market Dynamics - Beijing's luxury market has seen a supply of 6,240 units priced above 15 million yuan, with a year-on-year increase in transactions by 10.6% [12][17] - The recent land auction in Beijing achieved a total transaction amount of approximately 1,427.42 billion yuan, indicating strong market activity [12] Group 4: Shenzhen Market Highlights - Shenzhen's luxury market closed 2025 with significant sales, including the successful launch of the CITIC Xinyue Bay project, which achieved over 100 billion yuan in sales within two hours [19] - The total sales from three major luxury projects in Shenzhen approached 300 billion yuan, showcasing robust demand [18][21] Group 5: Guangzhou Market Trends - Guangzhou's luxury market saw over 6,000 transactions for properties priced above 10 million yuan, reflecting a 42% year-on-year increase [22] - The top luxury project, Poly Yuexi Bay, achieved sales of 110.89 billion yuan, indicating a shift in market demand towards high-end properties [22][24] - The upcoming supply of luxury projects in Guangzhou is expected to enhance competition and attract high-net-worth individuals [25]

今年以来，一线城市豪宅市场呈现出显著的结构性分化。据中指研究院统计，年内上海总价4000万元以上的住宅成交约1300套，金额突破800亿元；若以 3000万元为统计口径，成交套数约1900套，总金额超过1000亿元。 （注：由于各城市市场结构和统计习惯不同，高端住宅统计门槛存在差异，因此数据对比主要反映趋势与量级。） 每经记者｜包晶晶 陈荣浩 陈梦妤 每经编辑｜段炼 陈梦妤 魏文艺 2025年，一线城市豪宅火了。 广州天河区保利玥玺湾，11月7日开盘销售约106亿元，成为今年全国首个"开盘当日破百亿元"的豪宅项目。 但12月28日，深圳中信信悦湾开盘选房，两小时销售额便已超百亿元。若加上此前入市的深圳湾沄玺和GCC联泰超总湾，三大顶豪项目揽金近300亿元。 《每日经济新闻》记者（以下简称每经记者）统计发现，今年上海总价3000万元以上的新建住宅，成交金额已突破1000亿元。相比之下，北京、广州、深 圳三地同级别豪宅的成交总额与之大致相当。 上海 这一规模意味着，上海的豪宅销售量价一骑绝尘，市场份额高度集中。以套均3000万元及以上豪宅的成交金额计，上海已大致与北京（1600万元以上约 588亿元）、广州（10 ...

2025年末的北京楼市分外热闹。 12月25日，北京土拍收官，总成交金额约1427.42亿元，年内最高溢价率接近40%；12月24日，北京发布楼市新政，继续优化限购相关政策；12月22 日，中海地产启动全新高端产品系安澜北京，这正是其在3月18日以总价75.02亿元、楼面价约10.23万元/平方米、溢价率27.93%竞得的北京单价"地王"地 块。 "今年业绩基本撞线，完成率在95%左右，实现了年初的既定目标。"招商蛇口北京公司有关人士向《每日经济新闻》记者（以下简称"每经记者"）表 示。 中指研究院数据显示，2025年截至目前，北京豪宅（套均总价1500万元以上，下同）市场累计供应6240套，远超2024年全年的供应规模。中指研究院高 级分析师范诒杰向每经记者分析指出，今年北京核心地块的供应推动了豪宅供应规模大幅增长；成交活跃度较高，对新房市场形成支撑；整体成交均价有所 下跌，但总价在1500万至2000万元区间的产品市场支撑力更强。 北京某项目样板间 图片来源：每经记者 陈梦妤 摄 "地王"入局，豪宅市场陷"贴身肉搏" 作为北京住宅史上首宗楼面价突破10万元/平方米的地块，安澜北京当时的拿地成本已逼近周边在 ...

2025年，一线城市核心资产表现出极强韧性。 《每日经济新闻》记者（以下简称每经记者）注意到，第四季度以来，广州和深圳的豪宅市场迎来了集中爆发。 在深圳，12月28日，中信信悦湾开盘选房，两小时销售额超百亿元。若加上此前入市的深圳湾沄玺（开盘成交130亿元）和GCC联泰超总湾（开盘成 交53亿元），这三大顶豪项目就成交近300亿元。 广州豪宅市场表现同样亮眼。克而瑞数据显示，1—10月，广州"千万级"豪宅网签超6000套，同比上涨约42%。其中，位于广州天河区的保利玥玺 湾，11月7日开盘销售约106亿元，成为2025年全国首个"开盘当日破百亿元"的豪宅项目。 从深圳湾到珠江新城，从大平层到江景墅，高净值人群用真金白银投票，核心地段、稀缺产品成为资产配置的压舱石。 深圳顶级豪宅中信城开信悦湾项目 每经记者 陈荣浩 摄 深圳三大顶豪揽金近300亿元 深圳豪宅市场以一场完美的"收官战"给2025年画上句号，深圳湾三大顶豪项目累计销售额近300亿元。 12月28日，中信信悦湾开盘选房，现场热度爆棚，两小时内销售额突破100亿元，156套房源成交128套，去化率接近83%，套均备案总价高达8436万 元。 其中，两套 ...

Group 1 - The recent launch of luxury residential projects in Shenzhen has become a hot topic in the real estate market [1][2] - The first batch of 156 residential units at the Shenzhen Bay project, known as Xinyue Bay, achieved over 10 billion yuan in sales within two hours, with a sales rate of 80% [1] - The average registration price for Xinyue Bay reached 244,000 yuan per square meter, setting a new record for new home registration prices in Shenzhen [1] Group 2 - Other luxury projects in Shenzhen, such as the launch of 348 units at Shenzhen Bay Luanxi, generated sales of 13 billion yuan, marking the highest single-project sales record for 2025 [2] - The overall transaction volume for new and second-hand residential properties in Shenzhen exceeded 6,000 units in December, indicating a positive trend in the market [2] - The luxury market in first-tier cities, including Shanghai, has seen significant activity, with transactions of new residential properties priced over 30 million yuan surpassing 100 billion yuan this year [3]

Core Insights - The recent surge of luxury residential projects entering the Shenzhen market has become a hot topic, with significant sales figures reported [1][2] - The record-breaking pricing of new homes in Shenzhen reflects a strong demand for high-end properties, indicating a potential upward trend in the market [1][2] Group 1: Shenzhen Luxury Market - On December 28, the first batch of 156 residential units at the Shenzhen Bay project, named Xinyue Bay, achieved over 10 billion yuan in sales within two hours, with a sales rate of 80% [1] - The average price for the Xinyue Bay project reached 244,000 yuan per square meter, with the highest unit price hitting 380,000 yuan per square meter, setting a new record for Shenzhen [1] - The project has a complex history, having been acquired by China Resources Land for 30 billion yuan in 2022 after previous ownership issues [1] Group 2: Broader Market Trends - Other luxury projects in Shenzhen, such as the launch of 348 units at Shenzhen Bay Luanxi, reported sales of 13 billion yuan, marking the highest single-project sales total in 2025 [2] - The overall transaction volume in Shenzhen's residential market has exceeded 6,000 units in December, with new home sales reaching 2,144 units [2] - The luxury market in first-tier cities, including Shanghai, has also seen significant activity, with transactions of new homes priced over 30 million yuan surpassing 100 billion yuan this year [3]

最近一段时间，豪宅项目的集中入市成为深圳楼市的热议话题。 12月28日，中信城开旗下深圳湾项目信悦湾（备案名：元湾府）首批156套住宅开盘。市场消息 显示，两小时实现销售业绩超100亿元，去化率达到80%（最终结果以开发商公布为准）。 这个项目之所以受到关注，是因为该项目备案均价达到每平方米24.4万元，最高单价达到每平方 米38万元，刷新深圳新房备案价纪录。其中，单价最高的为两套顶层复式产品，519平方米户型 备案单价为每平方米36万元，总价约1.87亿元；658平方米户型备案总价高达2.5亿元。 市场公开信息显示，信悦湾所在的宅地的开发历经26年。而在2013年，佳兆业以超58亿元代价 收购深圳航运70%股权，间接掌控项目37.5%权益。2021年，佳兆业出现流动性危机，项目再度 搁浅。2022年6月，中信城开以300亿元总价接手该项目，通过股权重组化解纠纷。2023年清算 程序撤回，项目得以重启。 最近一段时间，深圳多个豪宅项目接连入市。就在11月底，深圳湾澐玺推出348套209至1150平 方米大户型。据公司发布的销售海报，首开销售金额达130亿元，创下2025年全国单盘销售总额 最高纪录。随后，位于 ...

Core Insights - The luxury real estate market in Shanghai has seen significant sales, with over 100 billion yuan in transactions for new residential properties priced above 30 million yuan this year, indicating a strong demand for high-end properties [2][3] - Shanghai's luxury market is characterized by a structural differentiation compared to other first-tier cities, with a notable concentration of sales in high-value segments [3][6] - The buyer demographic for luxury properties is becoming more diverse and younger, with a growing interest in lifestyle and experiential aspects of living [9][12] Sales Performance - Shanghai's luxury residential market has recorded approximately 1,300 transactions for properties priced over 40 million yuan, totaling over 80 billion yuan, and around 1,900 transactions for properties over 30 million yuan, exceeding 100 billion yuan [3][6] - The top-selling projects in Shanghai include Shanghai One, Jinling Huating, and Feiyun Yufu, with average prices reaching up to 8,177 million yuan for the highest-priced properties [5][6] Market Trends - The luxury market is experiencing a shift from traditional metrics of opulence to a focus on quality of life, community services, and overall living experience [11][12] - There is a notable trend of buyers from outside Shanghai, with non-local buyers making up a significant portion of luxury property purchases, driven by both investment and residential needs [10][11] Buyer Behavior - The purchasing behavior of luxury property buyers reflects a blend of immediate consumption needs and long-term asset allocation strategies, with many buyers viewing high-end properties as a hedge against economic uncertainty [10][11] - The demand for luxury properties is increasingly influenced by factors such as location, community amenities, and overall living experience rather than just the physical attributes of the properties [11][12]

撰文｜包晶晶 编辑｜陈梦妤 封面｜每经资料图 前不久，上海保利世博天悦卖出了一套总价1.2亿元的顶复。至此，整个项目6套"7000万+"顶复全部售罄。 《每日经济新闻》记者统计发现，今年上海总价3000万元以上的新建住宅，成交金额已突破1000亿元。相比之下，北京、广州、深圳三地同级别豪宅的成 交总额与之大致相当。 克而瑞数据显示，2025年上半年全国30个重点城市3000万元以上新房成交总量中，59.4%由上海一城贡献。 在当前房地产市场调整与转型的背景下，不同能级城市、不同产品段呈现分化态势，已成为行业普遍现象。以上海为代表的一线城市核心资产受到高度关 注，其背后是改善型需求在品质和资产属性上多维度的释放。 1 上海豪宅卖了超千亿元 今年以来，一线城市豪宅市场呈现出显著的结构性分化。据中指研究院统计，截至12月15日，上海总价4000万元以上的住宅成交约1300套，金额突破800 亿元；若以3000万元为统计口径，成交套数约1900套，总金额超过1000亿元。 注：由于各城市市场结构和统计习惯不同，高端住宅统计门槛存在差异，因此数据对比主要反映趋势与量级。 这一规模意味着，上海的豪宅销售量价一骑绝尘，市场 ...