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外籍来华人员、老年人支付“不再难” 中信银行让金融服务更“有温度”
Xin Hua Wang· 2025-08-12 06:13
Core Viewpoint - The company is enhancing payment services for foreign personnel in China and the elderly population by implementing a comprehensive strategy that includes optimizing payment systems and providing personalized financial services [1][5]. Group 1: Payment Services for Foreign Personnel - The company has established a special task force to improve payment services, focusing on eight key areas and implementing 24 specific measures [1]. - To address the challenges faced by foreign personnel, such as cash payment difficulties and limited merchant support for card payments, the company is expanding its payment product offerings and improving cash and foreign currency exchange services [2][4]. - The company has nearly 1,200 branches qualified for foreign exchange services, facilitating currency exchange for foreign personnel and enhancing visibility of exchange services [4]. Group 2: Services for the Elderly - The company aims to bridge the digital divide for the elderly by providing diverse "age-friendly" services, having served over 20 million elderly clients with assets under management of approximately 2 trillion yuan [5]. - The company has initiated the renovation of branches to be more accessible for elderly customers, implementing standards for facilities such as ramps and cash counters [5]. - The company has launched an elderly-friendly version of its mobile banking app and a dedicated customer service line, enhancing the digital experience for older clients [7]. Group 3: Financial Education and Risk Prevention - The company is actively conducting financial education campaigns to improve digital risk awareness among elderly clients, utilizing its proprietary risk control system to prevent fraud [8]. - The company has organized various financial education activities under the "One Hundred Thousand Project," targeting schools, rural areas, and communities to raise awareness about financial safety [8].