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10亿诉讼升级,良品铺子再“换主”?
3 6 Ke· 2025-08-17 03:34
Core Viewpoint - The control of the high-end snack brand "Liangpin Shop" is in dispute, with a lawsuit involving its major shareholder, Ningbo Hanyi, and Guangzhou Light Industry Group, leading to uncertainties regarding ownership transfer and company operations [1][2][3]. Group 1: Control and Ownership Changes - Ningbo Hanyi, the former controlling shareholder of Liangpin Shop, holds 29.84% of the shares as of Q1 2025 and has been seeking a buyer to alleviate operational challenges [2][3]. - On July 17, 2023, Liangpin Shop announced the introduction of Wuhan Yangtze International Trade Group as a strategic investor, which would reduce Ningbo Hanyi's shareholding from 38.22% to 17.22% and grant Wuhan Yangtze a 21% stake [2][3]. - Following the announcement, Guangzhou Light Industry filed a lawsuit against Ningbo Hanyi on July 21, claiming breach of contract regarding share transfer agreements, leading to the freezing of 79.76 million shares held by Ningbo Hanyi [2][3]. Group 2: Financial Performance and Market Challenges - Liangpin Shop projected a net loss of between 75 million to 105 million yuan for the first half of 2025, with a significant decline in net profit compared to the previous year [6]. - The company attributes its financial struggles to ongoing adjustments in product and store structures, rising online channel costs, and decreased income from interest and government subsidies [6][8]. - The snack industry is undergoing structural changes, with shrinking consumption and evolving consumer preferences, particularly among the Z generation, who prioritize health and value for money [6][7]. Group 3: Competitive Landscape and Strategic Positioning - Liangpin Shop's health transformation efforts have not been systematic, leading to confusion in market positioning, especially compared to competitors like Baicaowei, which has successfully focused on health-oriented products [7]. - The company is facing challenges in both offline and online channels, with traditional retail traffic declining and high online customer acquisition costs squeezing profit margins [8]. - The need for stable control is emphasized as a prerequisite for business recovery, highlighting the importance of resolving the ongoing ownership dispute [9].