Core Viewpoint - The company, Easy Health Group, is updating its prospectus for an IPO on the Hong Kong Stock Exchange, with CICC and China Merchants Securities International as joint sponsors [1]. Company Overview - Easy Health Group is a one-stop platform in China focusing on providing digital integrated health services and health insurance solutions. It ranks 10th in the digital integrated health services and health insurance market in China based on projected 2024 revenue [4]. - The company aims to offer accessible, precise, and affordable health solutions to individuals in need, including screening promotion, health checks, medical appointment services, and health product sales [4]. Service Offerings - The company provides a variety of personalized health services targeting users seeking comprehensive health solutions, including screening promotion and consultation services, integrated health service packages, digital marketing (health education), and digital medical research support [4][5][6][7][8]. - Digital marketing services were launched in 2023, offering tailored digital marketing solutions to pharmaceutical companies and charitable foundations, with a significant increase in the number of clients and health education content produced over the years [5]. - The company supports the pharmaceutical industry by providing comprehensive solutions for medical research, including real-world study design and clinical trial data analysis, with a growing number of clients [6]. Financial Performance - The company reported revenues of approximately RMB 490 million in 2023, RMB 945 million in 2024, and projected RMB 656 million for the first half of 2025. The profits for the same periods were RMB 73.62 million, RMB 10.39 million, and RMB 86.05 million respectively [9][10]. - The revenue cost and gross profit margins have shown fluctuations, with gross profit margins of 82.6% in 2022, decreasing to 32.5% by 2025 [10].