Core Viewpoint - The company, Easy Health Group, is updating its prospectus for an IPO on the Hong Kong Stock Exchange, with CICC and China Merchants Securities International as joint sponsors [1]. Company Overview - Easy Health Group is a one-stop platform in China focusing on providing digital integrated health services and health insurance solutions. It ranks 10th in the digital integrated health services and health insurance market in China based on projected 2024 revenue [4]. - The company aims to offer accessible, precise, and affordable health solutions to individuals in need, including screening promotion, health checks, medical appointment services, and health product sales [4]. Service Offerings - The company provides a variety of personalized health services targeting users seeking comprehensive health solutions, including screening promotion and consultation services, integrated health service packages, digital marketing (health education), and digital medical research support [4][5][6][7][8]. - Digital marketing services were launched in 2023, offering tailored digital marketing solutions to pharmaceutical companies and charitable foundations, with a significant increase in the number of clients and health education content produced over the years [5]. - The company supports the pharmaceutical industry by providing comprehensive solutions for medical research, including real-world study design and clinical trial data analysis, with a growing number of clients [6]. Financial Performance - The company reported revenues of approximately RMB 490 million in 2023, RMB 945 million in 2024, and projected RMB 656 million for the first half of 2025. The profits for the same periods were RMB 73.62 million, RMB 10.39 million, and RMB 86.05 million respectively [9][10]. - The revenue cost and gross profit margins have shown fluctuations, with gross profit margins of 82.6% in 2022, decreasing to 32.5% by 2025 [10].

智通财经APP获悉，据港交所8月31日披露，轻松健康集团向港交所更新招股书，中金公司、招商证券国际 为其联席保荐人。 数字营销(科普服务)。该公司的数字营销(科普服务)于2023年推出，提供便捷、经济且高效的一站式整合数 字营销解决方案，并针对客户的需求量身定制。该公司支持医药公司及慈善基金会提升健康素养，增强治 疗认知度，并履行社会责任。在整个价值链中，该公司作为值得信赖的合作伙伴，通过科普文章及视频， 将客户(主要是医药公司)与其目标用户群体建立联系。于2023年、2024年及截至2025年6月30日止六个月， 该公司分别向五名、21名及25名客户提供了数字营销(科普服务)。此外，该公司分别于2023年及2024年以及 截至2025年6月30日止六个月创作了逾208,100条、576,600条及292,000条科普内容。 数字医学研究辅助。该公司作为CRO透过提供涵盖整个项目生命周期的综合解决方案，包括医学研究、医 生科普、患者科普、临床研究、市场营销和上市后研究，积极支持医药行业的医学研究需求。与流行病 学、临床医学及统计学等各领域的众多专家团队合作。该公司主要从事真实世界研究(RWS)项目设计、临床 ...