Core Viewpoint - The company, Easy Health Group, is updating its prospectus for an IPO on the Hong Kong Stock Exchange, with CICC and China Merchants Securities International as joint sponsors [1]. Company Overview - Easy Health Group is a one-stop platform in China focusing on providing digital integrated health services and health insurance solutions. It ranks 10th in the digital integrated health services and health insurance market in China based on projected 2024 revenue [4]. - The company aims to offer accessible, precise, and affordable health solutions to individuals in need, including screening promotion, health checks, medical appointment services, and health product sales [4]. Service Offerings - The company provides a variety of personalized health services targeting users seeking comprehensive health solutions, including screening promotion and consultation services, integrated health service packages, digital marketing (health education), and digital medical research support [4][5][6][7][8]. - Digital marketing services were launched in 2023, offering tailored digital marketing solutions to pharmaceutical companies and charitable foundations, with a significant increase in the number of clients and health education content produced over the years [5]. - The company supports the pharmaceutical industry by providing comprehensive solutions for medical research, including real-world study design and clinical trial data analysis, with a growing number of clients [6]. Financial Performance - The company reported revenues of approximately RMB 490 million in 2023, RMB 945 million in 2024, and projected RMB 656 million for the first half of 2025. The profits for the same periods were RMB 73.62 million, RMB 10.39 million, and RMB 86.05 million respectively [9][10]. - The revenue cost and gross profit margins have shown fluctuations, with gross profit margins of 82.6% in 2022, decreasing to 32.5% by 2025 [10].

Core Viewpoint - The company, Easy Health Group, is preparing for its IPO on the Hong Kong Stock Exchange, with CICC and China Merchants Securities International acting as joint sponsors [1]. Company Overview - Easy Health Group is a one-stop platform in China focused on providing digital integrated health services and health insurance solutions. It ranks 10th in the digital integrated health services and health insurance market in China based on projected 2024 revenue [4]. - The company aims to offer accessible, precise, and affordable health solutions to individuals in need, including screening promotion, health checks, medical appointment services, and health product sales [4]. Service Offerings - The company provides a variety of personalized health services targeting users seeking comprehensive health solutions, including screening promotion and consultation services, integrated health service packages, digital marketing (popular science services), and digital medical research support [4][5][6][7][8][9]. Digital Marketing (Popular Science Services) - Launched in 2023, the digital marketing service offers tailored, cost-effective solutions to enhance health literacy and treatment awareness for pharmaceutical companies and charitable foundations. The company created over 1,076,700 pieces of popular science content from 2023 to mid-2025 [5]. Digital Medical Research Support - The company supports the pharmaceutical industry's research needs by providing comprehensive solutions throughout the project lifecycle, including real-world research project design and clinical trial data analysis. It has engaged with multiple clients for digital medical research support since 2024 [6]. Integrated Health Service Packages - Easy Health Group offers integrated health service packages and third-party management services for insurance companies, catering to corporate clients with customized health service bundles. The company has served 13 corporate clients in 2024 and mid-2025 [7]. Screening Promotion and Consultation Services - The company collaborates with various health partners to provide free early disease screening activities, significantly expanding its user base. It organized over 4,800 screening events in 2024, covering more than 423,000 consultations [8]. Financial Performance - The company reported revenues of approximately RMB 490 million in 2023, RMB 945 million in 2024, and projected RMB 656 million for the first half of 2025. The net profit for the same periods was RMB 73.62 million, RMB 10.40 million, and RMB 86.05 million, respectively [9][10].