Core Viewpoint - China Life Insurance Company (referred to as "China Life") successfully hosted its 19th Customer Festival, emphasizing customer engagement through innovative online and offline activities, enhancing emotional connections with clients [1][10]. Online Activities - The festival featured an "Interstellar Tour" using AIGC technology, creating five interactive "planets" for customers to explore, including games, product information, and live broadcasts [2][4]. - Over 11.06 million customers participated in the online activities, engaging with the "Interstellar Map" to unlock various rewards and experiences [4]. Offline Activities - China Life organized numerous community outreach initiatives across the country, focusing on different demographics, including elderly care, support for special groups, and assistance for high school students during exams [5][6]. - The company conducted over 4,600 offline events nationwide, attracting nearly 700,000 customers, integrating local cultural elements into the activities [7]. Customer Engagement and Innovation - The festival showcased innovative customer appreciation activities, such as collaborative art projects and cultural experiences, enhancing the overall customer experience [7]. - The commitment to customer-centric service continues beyond the festival, with plans for ongoing innovation in service offerings [10].