香港2026年1月10日 /美通社/ -- Sun Life与全球非政府组织Aflatoun International合作，宣布推出区域性公 益计划Brighter Financial Futures（点亮财务未来），旨在提升中国香港、印度尼西亚、马来西亚、菲律 宾、新加坡及越南家政工作者的理财素养。 Brighter Financial Futures - 2026年1月 亚洲聚集了全球约40%的家政工作者1，这一群体在支持区域劳动参与、推动经济活动方面发挥着至关 重要的作用，却往往缺乏获取理财教育的渠道。 Sun Life Asia首席客户及分销官David Broom表示："Sun Life的使命是帮助客户及社区实现终身财务保 障。 理财素养、教育与赋能是这一使命的核心，我们与Aflatoun International的合作确保能将服务延伸 至资源不足的社区。" 这项为期12个月的计划旨在覆盖亚洲逾30,000名家政工作者，通过教育工坊、工具包及培训课程深化其 理财技能。 该计划针对就业不同阶段量身定制，并经由可信赖的本地机构实施，确保理财教育切实惠 及各市场的家政工作者。 Sun Life Asi ...

Core Viewpoint - China Life Insurance Company (referred to as "China Life") successfully hosted its 19th Customer Festival, emphasizing customer engagement through innovative online and offline activities, enhancing emotional connections with clients [1][10]. Online Activities - The festival featured an "Interstellar Tour" using AIGC technology, creating five interactive "planets" for customers to explore, including games, product information, and live broadcasts [2][4]. - Over 11.06 million customers participated in the online activities, engaging with the "Interstellar Map" to unlock various rewards and experiences [4]. Offline Activities - China Life organized numerous community outreach initiatives across the country, focusing on different demographics, including elderly care, support for special groups, and assistance for high school students during exams [5][6]. - The company conducted over 4,600 offline events nationwide, attracting nearly 700,000 customers, integrating local cultural elements into the activities [7]. Customer Engagement and Innovation - The festival showcased innovative customer appreciation activities, such as collaborative art projects and cultural experiences, enhancing the overall customer experience [7]. - The commitment to customer-centric service continues beyond the festival, with plans for ongoing innovation in service offerings [10].