岁岁重阳，今又重阳。这个承载着"敬老、登高、养生"传统的节日，如今已成为观察银发经济发展的重要窗口。随着我国 老龄化进程的深化，老年群体的需求正从基础生存保障向品质生活追求跨越，重阳习俗中蕴含的养生理念与敬老传统，也正与 现代养老产业、银发经济形成深度共振。 数据显示，2025年健康管理类养老服务产品市场规模预计达到1.4万亿元—1.5万亿元，值得一提的是，与重阳养生相关的 中医食疗、艾灸理疗等细分领域增速显著。这种增长既源于传统节日的文化唤醒，更得益于老年群体健康意识的全面提升，尤 其是"新老年"群体对"治未病"的重视程度显著高于传统老年群体。 高净值群体的崛起正在重塑养生消费的高端市场格局。数据显示，2025年50岁及以上且净资产超300万元的群体规模约 1500万人，其医疗保健支出占50岁以上人群总支出的5%。这类群体不再满足于基础的养生产品，更倾向于定制化服务，这印 证了高端养生市场的巨大潜力。 天眼查专业版数据显示，截至目前，我国现存在业、存续状态的养生馆相关企业超331.1万家。其中，2025年新增注册相关 企业约70.5万家，从企业注册数量趋势来看，近五年间，养生馆相关企业的注册数量呈现出逐年增 ...

Core Insights - The aging population in China is driving a shift in demand from basic survival needs to a pursuit of quality living, with the silver economy expected to reach a market size of 15.8 trillion yuan in 2025 [1][2] - The integration of traditional customs with modern health management is creating a diverse market, with the health management service market projected to reach 1.4-1.5 trillion yuan by 2025 [2] - The number of health and wellness-related enterprises has been steadily increasing, with over 3.31 million existing businesses in this sector as of now [3] Market Trends - The demand for health services is becoming more specialized, with a notable rise in traditional Chinese medicine and personalized health management services [2] - High-net-worth individuals are reshaping the wellness market, with approximately 15 million people aged 50 and above having a net worth exceeding 3 million yuan, spending 5% of their total expenditure on healthcare [2] - The community care market is expected to reach 1.2 trillion yuan by 2025, driven by the increasing demand for quality care services [4] Industry Growth - The number of registered elderly care enterprises has surpassed 372,000, with a significant increase in registrations over the past five years [5] - The integration of technology in wellness services is enhancing service precision and expanding service scenarios, such as AI-driven health monitoring for the elderly [3][4] Policy and Economic Support - Government policies are providing substantial support for the elderly care industry, including tax exemptions and the establishment of a billion-yuan development fund [8] - The market for aging-friendly smart technology products is projected to reach 555.4 billion yuan by 2025, indicating rapid growth in this sector [8] Consumer Behavior - Different age groups exhibit varying consumption patterns, with younger seniors (50-65 years) focusing on cultural and travel experiences, while older seniors (75+) require professional care services [7] - The regional distribution of silver economy enterprises shows a concentration in provinces like Shandong, Guangdong, and Jiangsu, indicating regional market dynamics [7]