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天眼新知 重阳探“银潮”:2025养生养老产业的需求裂变与价值重构
Zheng Quan Ri Bao Wang· 2025-10-29 07:29
Core Insights - The aging population in China is shifting from basic survival needs to a pursuit of quality living, creating a significant opportunity for the silver economy [1][10] - The market size of the silver economy is projected to reach 15.8 trillion yuan in 2025, driven by a large elderly population and upgraded consumption demands [1][16] Market Trends - The health management and elderly care service market is expected to grow to 1.4 to 1.5 trillion yuan by 2025, with significant growth in traditional Chinese medicine and wellness services [2] - The number of health-related enterprises has increased, with over 331.1 million existing wellness centers and an expected 70.5 million new registrations by 2025 [3][7] Technological Innovations - The integration of smart devices with traditional wellness practices is enhancing service precision and expanding service scenarios, such as AI for Alzheimer's screening [5] - The market for aging-friendly smart technology is projected to reach 555.4 billion yuan by 2025, becoming one of the fastest-growing sectors in the silver economy [16] Evolving Care Models - Home-based elderly care is evolving from basic assistance to quality nursing, with a growing demand for safety and health monitoring [6] - Community care is becoming a focal point for policy support and market development, with an expected market size of 1.2 trillion yuan by 2025 [6] Cross-Industry Integration - The integration of healthcare, wellness, culture, and tourism is reshaping the silver economy, with a projected market size exceeding 15 trillion yuan by 2030 [10] - Demand segmentation is evident, with different age groups focusing on various aspects of wellness and care, leading to a differentiated market approach [11] Policy and Capital Support - Government policies are providing substantial support for the elderly care industry, including tax exemptions and the establishment of a billion-yuan development fund [16] - The shift from reactive aging responses to proactive economic value creation is positioning the silver economy as a key driver of stable economic growth [16]
重阳探“银潮”:2025养生养老产业的需求裂变与价值重构
Cai Jing Wang· 2025-10-29 03:18
Core Insights - The aging population in China is driving a shift in demand from basic survival needs to a pursuit of quality living, with the silver economy expected to reach a market size of 15.8 trillion yuan in 2025 [1][2] - The integration of traditional customs with modern health management is creating a diverse market, with the health management service market projected to reach 1.4-1.5 trillion yuan by 2025 [2] - The number of health and wellness-related enterprises has been steadily increasing, with over 3.31 million existing businesses in this sector as of now [3] Market Trends - The demand for health services is becoming more specialized, with a notable rise in traditional Chinese medicine and personalized health management services [2] - High-net-worth individuals are reshaping the wellness market, with approximately 15 million people aged 50 and above having a net worth exceeding 3 million yuan, spending 5% of their total expenditure on healthcare [2] - The community care market is expected to reach 1.2 trillion yuan by 2025, driven by the increasing demand for quality care services [4] Industry Growth - The number of registered elderly care enterprises has surpassed 372,000, with a significant increase in registrations over the past five years [5] - The integration of technology in wellness services is enhancing service precision and expanding service scenarios, such as AI-driven health monitoring for the elderly [3][4] Policy and Economic Support - Government policies are providing substantial support for the elderly care industry, including tax exemptions and the establishment of a billion-yuan development fund [8] - The market for aging-friendly smart technology products is projected to reach 555.4 billion yuan by 2025, indicating rapid growth in this sector [8] Consumer Behavior - Different age groups exhibit varying consumption patterns, with younger seniors (50-65 years) focusing on cultural and travel experiences, while older seniors (75+) require professional care services [7] - The regional distribution of silver economy enterprises shows a concentration in provinces like Shandong, Guangdong, and Jiangsu, indicating regional market dynamics [7]