汉中市民政局相关负责人介绍，下一步，汉中市将持续拓展银发经济产业链条，完善养老服务体 系，全面助推老年友好型社会建设再上新台阶，让更多发展成果惠及老年群体。（记者：段承甫） 10月17日，记者从汉中市民政局获悉：日前，全国老龄办公布2025年老年友好型社会建设典型案 例，汉中市推送的《政策引领 资源赋能 生态破局 打造银发经济发展新样板》成功入选"促进银发经济 发展"类典型案例，标志着汉中市在推动银发经济高质量发展、建设老年友好型社会方面取得显著成 效。 近年来，汉中市以"政策引领—资源赋能—生态破局"三位一体模式系统推进银发经济发展，着力打 造具有示范意义的新样板。在政策保障方面，构建"1+N"银发经济政策体系，全面提升制度支撑能力， 累计发放养老机构建设运营补贴近2000万元，有效激发社会力量参与积极性。在资源转化方面，依托生 态优势推动"土特产—健康食品—银发经济"价值链升级，绿色食药、医养康养等业态蓬勃发展，建成省 级定制药园28个，开发适老健康产品211个，汉中市7家企业、23种产品入选《陕西银发经济产业目录 （2025）》。在生态融合方面，立足全域旅游推进无障碍环境建设，坚持"一县一特色"打造差异 ...

Summary of the Conference Call on the 15th Five-Year Plan Industry or Company Involved - The conference call discusses the upcoming 15th Five-Year Plan (2026-2030) in China, focusing on strategic directions in technology innovation, domestic demand, and emerging industries. Core Points and Arguments 1. **Continuation of Strategic Directions**: The 15th Five-Year Plan will extend and deepen the strategic directions of the 14th Five-Year Plan, particularly in technology innovation and new productive forces, aiming for a target of at least 20% of GDP from strategic emerging industries [1][11]. 2. **Focus on Domestic Demand**: Policies will emphasize consumption upgrades and investment structure optimization, aiming to release consumption potential through improved supply quality and international standards [1][4]. 3. **Support for Emerging Industries**: The plan will promote cluster development in new-generation information technology, high-end equipment, and biotechnology, with special funding and financing channels to support specialized and innovative enterprises [1][12]. 4. **Capacity Governance**: The plan will address overcapacity issues in industries like new energy vehicles and photovoltaics by enforcing strict environmental and energy consumption standards [1][13]. 5. **Public Service and Income Distribution Reform**: The plan aims to equalize basic public services and reform income distribution to reduce preventive savings in education, healthcare, and elderly care, thereby releasing more consumption capacity [1][16]. 6. **Investment Focus**: Short-term policies may lead to sector rotation effects, with funds potentially shifting from infrastructure to tourism and hospitality sectors, while long-term investments will focus on digital economy, high-end manufacturing, new energy, and the silver economy [3][17]. 7. **Challenges in Consumption**: Despite significant progress in cultivating new consumption drivers, consumption contribution to economic growth has weakened, dropping from 80% to 52% by Q2 2025 [3][9]. 8. **Investment Targets**: Most investment indicators are on track, but some energy security and social welfare targets have not met expectations, such as the nuclear power generation capacity completion rate of 68.8% [3][10]. 9. **Technological Innovation and R&D**: The plan will increase the proportion of basic research in R&D funding and enhance support for national laboratories and high-level universities [1][11]. 10. **Quality Supply and Consumption Upgrade**: The plan aims to improve supply quality to meet consumption upgrade demands, establishing a quality grading certification system [1][14]. Other Important but Possibly Overlooked Content 1. **Historical Context of Five-Year Plans**: The evolution of China's Five-Year Plans from 1953 to the present reflects a shift from rapid economic growth to a focus on quality and efficiency [5][6]. 2. **Impact on Capital Markets**: Historical data suggests that while immediate impacts on stock markets may be limited, long-term policy implementations can significantly drive market performance, particularly in technology sectors [8]. 3. **Social Welfare Opportunities**: There are notable opportunities in social welfare sectors, particularly in elderly care and health management, which may see increased investment and development [3][17].

Core Insights - The article discusses the unique economic phenomenon in China where seemingly useless items are sold at high prices, indicating a shift in consumer behavior towards emotional spending rather than traditional necessities [2][4]. Group 1: Demographics and Consumer Behavior - The single population in China has reached 240 million, expected to exceed 300 million next year, while the population aged 60 and above has surpassed 310 million, together accounting for nearly half of the country's population [2]. - These demographics represent a significant shift in consumer behavior, as they are the first generation in China with disposable income that can be spent on personal desires rather than family obligations [2][4]. Group 2: Economic and Social Changes - The rise of the single population is attributed to changes in production methods and women's economic independence, leading to a transformation in marriage and family structures [4]. - The emotional consumption trend has emerged, where individuals are willing to spend significantly on non-essential items that provide emotional satisfaction, such as collectibles and pet products [4][5]. Group 3: Market Trends - The pet economy has reached 279.3 billion, projected to exceed 360 billion next year, reflecting the growing trend of emotional spending [5]. - The "one-person economy" is thriving, with products and services tailored to individual lifestyles, indicating a shift in consumption patterns [5]. Group 4: Emotional Value as a New Consumption Trend - Emotional value is identified as a new consumption trend, where products provide psychological satisfaction rather than just material utility [8]. - The emergence of a third type of value, "emotional value," is reshaping the market, driven by changes in economic conditions, consumer independence, and technological advancements [8][9]. Group 5: Implications of Social Change - The silver economy is projected to surpass 12 trillion, with expectations to reach 50 trillion, indicating a significant market opportunity in catering to the elderly population [9]. - The article highlights the societal transformation resulting from the liberation from traditional structures, leading to increased individualism and, consequently, loneliness [9][11]. Group 6: Future Outlook - The article suggests that the future of consumption will focus on emotional products, as the need for emotional fulfillment becomes a primary driver of spending [11]. - The market is adapting to meet the emotional needs of consumers, indicating a shift in the economic landscape towards providing emotional support and companionship [11].

（原标题："银发旅居"新消费涌动，今年前9月相关注册量同比增长6.63%） 10月10日，国新办举行"高质量完成'十四五'规划"系列主题新闻发布会。民政部副部长刘振国表示，"十 四五"期间，我国人口预期寿命不断提高，达到79岁，比2020年提高了1.07岁，比世界平均水平高了5 岁，截至2024年底，我国60岁及以上老年人口达到3.1亿。据一财报道，老年人的消费需求正在从"生存 型"向"发展型"、"享受型"升级。"候鸟式"旅居养老这一新消费模式，正受到越来越多支付能力较强的 老年人的追捧。 企查查数据显示，截至10月11日，国内银发经济相关企业现存量达53.9万家，主要分布在华东地区，占 比达32.49%，其次为西南地区，占比达15.23%。从成立年限来看，成立年限在5-10年的相关企业最多， 占比达27.97%，其次为成立年限在1-3年的企业，占比达24.78%。注册量方面，近十年银发经济相关企 业年注册量呈逐年上升趋势，2024年注册量达8.4万家，同比增长2.08%。截至目前，今年已注册6.6万 家相关企业，其中前9月注册量达6.55万家，同比增长6.63%。 1、国内银发经济相关企业现存量达53.9万 ...

该计划分三年推进：2025年聚焦制度体系搭建与产业载体打造；2026年推动企业集聚与科技创新，试点 养老机器人；2027年强化品牌建设与示范引领。重点任务涵盖优化养老机构供给、织密"15分钟养老服 务圈"、发展智慧养老、建设长者友好商城、举办银发消费季及培育龙头企业等多个方面，旨在系统性 提升银发经济发展能级，使其成为区域经济新增长点。 经济观察网上海市普陀区近日正式印发《银发经济高质量发展三年行动计划(2025-2027年)》，全面布局 养老事业与产业协同发展。计划明确提出"三区两中心"的建设目标，即打造老年友好区、创新发展区和 消费示范区，以及产业集散中心和人才引育中心。 ...

Core Insights - The article highlights eight sectors that are thriving despite the economic downturn, suggesting that wealth opportunities can be found in unexpected areas. Group 1: Second-Hand Economy - The second-hand economy is rapidly growing, with sales of items like light bottles reaching 150 billion yuan. Some individuals are successfully refurbishing old furniture and selling it at a 30% premium, while others are specializing in cleaning and reselling baby and digital products at an 80% markup [1]. Group 2: Emotional Value and Affordable Entertainment - Under pressure, consumers are willing to spend on affordable entertainment, with the 2025 Spring Festival box office expected to reach 7 billion yuan. The game "Black Myth: Wukong" sold 4.5 million copies in three months, generating over 1.5 billion yuan in revenue. Short dramas and gaming services are also seeing increased demand [3]. Group 3: Value of Affordable Consumption - The trend of affordable consumption is on the rise, with sales of low-cost food items like pickled vegetables and instant noodles soaring, and pickled vegetables seeing a price increase of 40%. Community group buying has surpassed 30 million daily orders, and discount snack stores are proliferating, with brands like Haitegou reporting annual revenue growth of 200% [5]. Group 4: Skills Exchange and Vocational Education - In tough economic times, there is a growing demand for skill enhancement, with orders for courses in Python programming and CAD design increasing by 230%. A former delivery worker has successfully launched a course on optimizing delivery routes, selling over 5,000 units at 298 yuan each [7]. Group 5: Silver Economy - The silver economy is emerging as a significant market, with over 300 million people aged 60 and above in China. New professions such as bathing assistants and elderly capability assessors are developing, with service fees ranging from 200 to 800 yuan per session [5]. Group 6: Repair Services - The demand for repair services has surged during the economic downturn, with a growth rate of up to 82%. High-margin repair projects, such as mobile phone screen repairs, can yield profit margins exceeding 60% [8]. Group 7: Domestic Substitution - The trend of domestic substitution is becoming essential, with companies like SMIC increasing production capacity and WPS software gaining 500 million users, growing at 30% annually. There are opportunities for service providers to teach users about domestic software [10]. Group 8: Green Economy - The green economy is witnessing new opportunities under the dual carbon goals, with significant growth in sectors like photovoltaics and energy storage. The number of buyers for new energy charging piles has increased by 2.5 times, with transaction volumes rising by 184% [13].

Group 1 - The government has allocated 69 billion yuan for the fourth batch of long-term special bonds to support the "old for new" consumption policy, which has been distributed to various regions before the National Day and Mid-Autumn Festival holidays [1] - The "old for new" policy has significantly boosted consumer activity during the holidays, with some stores reporting a more than 100% increase in foot traffic compared to regular weekends [2] - In Anhui province, over 80% of energy-efficient appliances sold during the holiday period were part of the "old for new" program, indicating a shift towards smarter and greener products [2] Group 2 - In Jiangsu province, the "old for new" policy was implemented directly at popular markets, allowing consumers to save substantial amounts on new appliances, with one customer saving 12,000 yuan on a total purchase of 60,000 yuan [3] - The automotive and agricultural machinery markets have also seen a surge in sales due to combined subsidies from the government, banks, and enterprises, with some regions reporting a 40% increase in foot traffic at car dealerships [4] - In Hunan province, farmers are taking advantage of the "old for new" policy to upgrade their machinery, with one farmer receiving over 26,000 yuan in subsidies for purchasing new equipment [5][6] Group 3 - The "old for new" initiative has effectively activated the consumption potential of the elderly demographic, with targeted promotions and subsidies for products catering to their needs [7] - In Shandong province, a 30% subsidy is available for elderly-friendly products, leading to a 40% increase in inquiries at a local senior economic center [7] - The national government has allocated 300 billion yuan for "old for new" subsidies, with 330 million people applying for these benefits from January to August, resulting in over 2 trillion yuan in related sales [8]

Core Insights - The traditional maternal and infant industry is facing challenges due to declining birth rates, prompting a shift towards the silver economy, which is projected to reach a market size of 8 trillion yuan [7][8] - The elderly population in China has reached 310 million, accounting for 22% of the total population, with a significant increase in demand for health and nutrition products [7][8] - The silver economy presents unprecedented opportunities for maternal and infant stores to expand their market by focusing on family health management [7][8] Market Transformation - The demographic shift is reshaping consumer market dynamics, with the aging population influencing health consumption patterns [7][8] - The traditional maternal and infant market is experiencing stagnation, necessitating a broader focus on family health management [7][8] - Many store owners acknowledge that they have lost at least 60% of the health consumption market by not adapting to these changes [8] Silver Economy Insights - The health needs of the elderly population are characterized by a high prevalence of chronic diseases, with a 79.4% disease rate among those over 60, driving demand for preventive health products [9] - The consumption of health products among the elderly is rapidly growing, with a 30.1% increase in health supplements and a 32.2% increase in assistive devices [9] - The shift in consumption from "passive aging" to "active enjoyment of aging" reflects a growing focus on quality of life and mental well-being [9][10] Strategic Pathways for Maternal and Infant Stores - Maternal and infant stores can leverage their expertise in child health to expand into the silver economy, utilizing their established trust and community resources [10] - Future product innovations should focus on three key areas: gastrointestinal health, sleep improvement, and emotional management, catering to the specific needs of the elderly [10] - The transition from a product-centric model to a service-oriented approach, including personalized health management, is essential for enhancing customer loyalty [10][11] Professional Empowerment and Training - Enhancing professional service capabilities is crucial for building trust with the elderly consumer base, necessitating training for store owners and staff [10][11] - Successful transformation requires a long-term commitment and strategic focus, avoiding the pitfalls of seeking quick results [11] - Learning from successful international examples, such as Japanese drugstores, can provide valuable insights into cultivating consumer habits and preferences [11]

人民财讯9月22日电，成都市民政局等5部门印发《成都市做优做强银发经济重点产业链三年行动计划 (2025—2027年)》，到2027年，银发经济发展布局基本形成，优势特色更加凸显，产业规模达1100亿元 以上，争创一家国家级高水平银发经济产业园，打造15家以上具有全国影响力的银发经济知名企业和一 批品牌产品，推动30项以上产品(服务)进入国家推广目录。 ...

金 牛 今年7月，民政部发布的《2024年民政事业发展统计公报》显示，截至2024年年底，全国60周岁及以上 老年人口为3.1亿人，占总人口的22.0%，其中65周岁及以上老年人口2.2亿人，占总人口的15.6%。这些 数据表明，我国已进入中度老龄化社会。而随着银发群体规模的扩大，银发经济需求也持续高涨，预计 到2035年银发经济规模将突破30万亿元。 与各类银发经济需求迭代升级形成鲜明对比的是，当前银发经济在供给转型方面存在滞后，典型的就比 如高端民营养老机构床位大量空置，不少失能老人却缺乏专业照料。要化解这类银发经济供需错配的现 象，需要以供给侧结构性改革为引擎，把握民生事业和经济产业的双重属性，逐渐形成以需求为牵引、 供需精准匹配的银发经济动态平衡格局，才能积极响应数亿银发群体对晚年生活的美好期待，有效策 应"积极应对人口老龄化"的国家战略和经济高质量发展的首要任务。 找准供需错配"症结"所在，是推进银发经济供给侧结构性改革的逻辑起点。银发经济供需错配主要表现 为需求升级与供给滞后的动态失衡。在需求侧，银发经济需求呈现品质化、分层化、综合化的升级特 征。所谓品质化，是指银发群体不再仅仅满足于基本生活保障 ...