Group 1 - The core event was a unique "New Year party" held at JD MALL, where JD customer service representatives transitioned from online to offline, creating an interactive live broadcast titled "National Subsidy Gift for the New Year" [1][3] - The live broadcast began with customer service hosts addressing common questions about national subsidies, such as how to claim them and their applicability both online and offline, making the information accessible and easy to understand for viewers [3][5] - The event featured a "wake-up ceremony" that led to a real-life exploration of AI applications in JD MALL, showcasing various digital products and their functionalities through live demonstrations [3][5] Group 2 - Customer service hosts engaged with on-site customers, capturing their genuine feedback on products, which transformed the traditional one-way sales approach into a more interactive and trustworthy experience [5] - The live broadcast effectively combined policy explanations, product experiences, and real consumer feedback, providing a clearer understanding for viewers on whether the products and subsidies were suitable for them [5]