除了"真金白银"的补贴，广西还为百姓生活添彩。新春消费季期间，"阅山河广西专场"直播带货、中国 （广西）—东盟网上年货节等活动将接连上演，特色好物触手可及；体育赛事、文艺演出好戏连台，既 丰富精神文化生活，也带动餐饮、住宿行业升温。更令人期待的是，广西正积极申报有奖发票试点，未 来消费开票有望额外中奖，让百姓日常购物更多一份惊喜。 本次消费品以旧换新政策覆盖家电、数码等重点品类，明确阶梯式补贴标准，将精准撬动升级类消费需 求。截至1月8日，广西已有柳州、南宁、桂林等6市率先上线2026年家电以旧换新和3C数码购新补贴活 动，累计发放补贴4万份、国补优惠2300万元，直接拉动相关商品销售1.6亿元。1月9日起，全区所有设 区市将全面跟进，家电单件最高补贴1500元、数码产品最高补贴500元的福利，将惠及更多消费者。 本报讯（记者罗颢）2026年1月8日，自治区政府召开一季度经济高质量开局专题部署会，自治区商务厅 抛出系列消费刺激"大礼包"，以旧换新数据亮眼，成为广西民生政策落地见效的生动注脚。 记者从自治区商务厅获悉，2025年1—11月，广西限额以上零售业同比增长8%以上，升级类消费需求持 续释放。限额以上单 ...

Core Insights - The article discusses the evolving consumption patterns of young people in 2025, highlighting a dual trend of both consumption downgrade and upgrade, where over 50% acknowledge downgrading while 70% claim to be upgrading their consumption [7][9]. Group 1: Consumption Trends - Young consumers are increasingly prioritizing immediate gratification over long-term savings, focusing on experiences rather than ownership [12][15]. - The cities with the most significant consumption upgrades are Wuhan (84.6%), Suzhou (81.8%), and Changsha (76.9%) [12][13]. - Young people are spending on experiences that provide emotional returns, such as concerts and travel, with 64.1% willing to spend over 1,000 yuan on concerts [37][41]. Group 2: Emotional Spending - Young individuals are using shopping as a coping mechanism for stress, with over 90% purchasing plush toys for emotional comfort [18][23]. - The trend of seeking "low-risk intimacy" through plush toys indicates a desire for emotional support during tough times [23][26]. - The rise of metaphysical consumption reflects a search for psychological reassurance rather than scientific explanations [20][26]. Group 3: Fitness and Health - Fitness has become an integral part of young people's lives, with a focus on enjoyment and stress relief rather than just weight loss [29][32]. - The average monthly budget for fitness does not exceed 1,000 yuan, indicating a practical approach to health expenditures [31]. Group 4: Gender Dynamics in Spending - Traditional gender stereotypes in spending are being challenged, with both men and women diversifying their purchases across categories like fitness, skincare, and technology [44][48]. - Approximately 70% of consumers prioritize quality over brand, with men leaning towards brand trust and women valuing word-of-mouth [46]. Group 5: Financial Awareness - Young consumers are becoming more strategic with their spending, often opting for budget-friendly alternatives and DIY solutions [55][58]. - The average budget for a down jacket is 1,146.4 yuan, showing a calculated approach to clothing purchases [56]. Group 6: Redefining Consumption - Young people are redefining what it means to spend money, focusing on experiences, comfort, and self-pleasure rather than merely following trends [61][62]. - The article emphasizes that spending is not just about products but about creating personal meaning and emotional value in a complex world [61][62].

2025年12月30日，国家发展改革委、财政部印发的《关于2026年实施大规模设备更新和消费品以旧换新政策的通知》正式发布，明确2026年"两新"政策的 支持范围、补贴标准和工作要求。 根据上述规则，2026年起，消费者可享受共十类家电以及数码和智能产品补贴，单人累计至高可省11000元。此外，《通知》提及，支持智能家居产品 （含适老化家居产品）购新补贴，具体补贴品类、补贴标准将由地方结合实际自主合理制定。 以京东为例，在国补使用方式上，消费者只需三步便能轻松获取2026国补省钱体验。第一步，打开京东APP，搜索"国家补贴"，即可抵达国补主会场；第 二步，点击进入对应省市，按照页面提示领取国补资格；第三步，消费者可在会场浏览选购，也可直接搜索国补商品完成下单，完成国补减免！ 此外，京东MALL、京东电器城市旗舰店、京东之家、京东家电专卖店等线下渠道等同步展开国补承接。1月1日起，消费者可直接前往就近京东门店，咨 询国补导购进行国补核销与下单。 在提升国补体验方面，京东可额外为消费者提供家电品类的旧机回收补贴，"送、装、拆、收"一体化服务，以及"三免四不限"服务（即旧机免费上门、免 费拆卸、免费搬运；不限旧机购 ...

好好过完这一年，再走向下一年。 策划｜ 薇薇子、杨小彤 设计、排版｜ 曲枚 封面来源｜ 《打工狂想曲》 头图来源｜ 《发财日记》 一眨眼，2025年又要过去了， 每到这个时候就像患上了「年终失忆症」， 总觉得这一年啥都没干， 连钱花哪儿了都想不起来。 别慌，「后浪研究所」帮你回忆回忆。 今年，年轻人也依旧在消费上不负众望， 打造了不少网络爆款—— 省钱的年轻人，买爆散装奢侈品， 爱吃的年轻人，捧红奶皮子糖葫芦， 悦己的年轻人，疯抢LABUBU (当然现在已经过气了)， 还有老式年轻人， 让老布床单、搪瓷茶缸都翻红了…… 那么问题来了， 今年的年轻人都在为什么下单？ 他们愿意把大钱花在哪？ 有哪些野路子？又有哪些新叙事？ 「后浪研究所」翻遍了 包括今年在内发布的15篇后浪白皮书， 总结了 年轻人消费的七大趋势 。 我们发现， 年轻人的下单理由， 远比我们想象的要丰富。 7成年轻人的回答都是YES！ 这届年轻人「双标」得很， 一边抠搜，一边上头， 该省省该花花，快乐一点不掺假。 都说年轻人消费降级了， 事实也确实如此。 在「后浪研究所」的 《「消费升级」报告》 中， 5成多年轻人都承认自己消费降级了。 但问他们消 ...

【靖远佳美电器负责人 高陈佑】"以旧换新"政策推出以来，门店客流量增加了不少，家电的销售额有 大幅度的提升，最受欢迎的产品集中在空调、电视、冰箱、洗衣机等产品上，政策不仅让老百姓得到了 实惠，也让我们企业的经营信心更加十足。 为放大"十四五"政策效应，靖远打出"以旧换新+节点促销"组合拳。联合全县百余家商户推出"政策补 +商家让"福利，这种"政策协同发力"的做法，正是国家强调的"打好政策组合拳"的生动实践。实打实 的举措，换来了"十四五"关键期的亮眼成绩单。 "十四五"期间，推动大规模消费品"以旧换新"成为国家扩大内需、绿色转型的重大举措。今年以来，靖 远县全面推进消费品以旧换新政策，从家家户户必备的大家电到出行代步的汽车、潮酷实用的数码产 品，多领域政策红利持续释放，既让群众揣着实惠满心欢喜，更激活了县域消费的"一池春水"，让市场 暖意融融。 靖远县融媒体中心记者 李炎芸 杨晶晶 【靖远县商务局党组成员、副局长 张赟】今年以来，我县全面落实消费品以旧换新部署要求，加大宣 传引导，强化服务指导，统筹推进汽车、家电、电动自行车、家装厨卫、3C数码产品等领域以旧换 新，有力释放了消费潜力，提振了消费信心。截至目前 ...

近日，全国零售业创新发展大会召开，商务部副部长盛秋平表示，零售业正由"价格驱动"转向"体验驱动"。在此背景下，苏宁易购加速零售业态创新，通过 门店场景升级拓展，打造以Suning Max为代表的体验型消费空间，助力线下消费潜力释放。 截至今年12月，苏宁易购已在全国布局超150家Suning Max、Suning Pro大店，其中Suning Max店近20家，覆盖南京、北京、上海、杭州、无锡、合肥、福 州、厦门、广州、重庆、成都、南昌、太原、郑州、沈阳、哈尔滨等核心城市，体验型零售网络逐步完善。 当前，随着消费需求从"比价格、看参数"转向"重场景、重体验"，生活方式与兴趣需求正成为影响消费决策的重要因素。顺应这一变化，Suning Max店真实 复刻居家生活场景，将家电、家装与实际使用环境深度融合，让消费者在沉浸式体验中完成决策，从源头提升消费信任度与购买意愿。 这种以体验为核心的转变，正在门店端加速显现成效。北京中塔Suning Max店开业两天，5万元以上套购订单占比达35.3%；南昌八一广场Suning Max店开业 期间，销售客单价较当地门店平均水平提升20%。同时，门店打造"私享家"家装局改专区， ...

Core Viewpoint - The report from China Galaxy Securities emphasizes the importance of the medium- to long-term consumption goals outlined in the "14th Five-Year Plan" and highlights the need for specific consumption policies to be implemented by 2026 [1] Group 1: Consumption Industry Outlook - The global consumption recovery is slow, with high tariffs pushing up prices and high interest rates suppressing credit demand, leading to weakened consumer confidence in Europe and the US [1] - The Central Economic Work Conference has proposed a focus on domestic demand, aiming to build a strong domestic market and implement actions to boost consumption, including plans to increase urban and rural residents' income [1] - The report expresses a more optimistic view on service consumption compared to goods consumption, noting recent policies that enhance the focus on service consumption and the removal of unreasonable restrictions in the consumption sector [1] Group 2: Domestic Demand and Retail Performance - In November, the retail sales growth rate was +1.3% year-on-year, with a month-on-month decline of 1.6 percentage points, marking a continuous decrease since May [2] - The reduction in national subsidies is reflected in the retail sales of household appliances and audio-visual equipment, which saw declines of -14.6% and -19.4% year-on-year in October and November, respectively [2] - Retail sales in the furniture category showed a year-on-year increase of +9.6% in October, while daily necessities experienced a growth of +7.4%, indicating a weakening trend [2] Group 3: Category-Specific Insights - The gold and jewelry category saw significant growth of +37.6% and +8.5% year-on-year in October and November, influenced by new tax policies affecting gold jewelry [3] - The clothing, footwear, and textile categories maintained stable growth rates of +6.3% and +3.5% year-on-year, supported by seasonal changes [3] - The cosmetics sector also showed improvement, with year-on-year growth rates of +9.6% and +6.1% in October and November, aided by promotional activities [3] Group 4: Global Consumer Sentiment - Consumer confidence in Europe and the US remains weak, with the US consumer confidence index at 53.3, close to historical lows, and the EU consumer confidence index at -13.6, indicating a relatively low level of optimism [4] - Overall retail performance in the US has been subdued, with a year-on-year increase of +3.9% in September, reflecting a decline from August [4] - Online sales during the holiday shopping week showed modest growth, with Black Friday and Cyber Monday experiencing increases of +9.3% and +7.1% year-on-year, respectively, amidst intense competition [4]

Core Viewpoint - The consumption industry needs to focus on the medium- and long-term goals outlined in the "14th Five-Year Plan," with short-term attention on specific policies related to consumption expected to be implemented by 2026 [1] Group 1: Consumption Trends - Global consumption recovery is slow, with high tariffs pushing up prices and high interest rates suppressing credit demand, leading to weak consumer confidence in Europe and the U.S. [2] - The central economic work conference emphasized the importance of domestic demand and the construction of a strong domestic market, implementing actions to boost consumption and plans to increase income for urban and rural residents [2] - The report is more optimistic about the improvement of service consumption compared to goods consumption, highlighting recent policies aimed at enhancing service consumption [2] Group 2: Domestic Demand and Retail Performance - In November, the retail sales growth rate was 1.3% year-on-year, with a month-on-month decline of 1.6 percentage points, marking a continuous decrease since May [3] - The decline in retail sales for household appliances and audio-visual equipment was significant, with year-on-year drops of 14.6% and 19.4% in October and November, respectively [3] - Retail sales in the furniture category showed mixed results, with a year-on-year increase of 9.6% in October but a decline of 3.8% in November [3] Group 3: Category-Specific Insights - Jewelry retail sales saw substantial growth of 37.6% and 8.5% in October and November, influenced by new tax policies on gold jewelry [4] - The clothing and textile categories experienced stable growth, with year-on-year increases of 6.3% and 3.5% in October and November, respectively [4] - The restaurant sector's retail sales grew by 3.8% and 3.2% year-on-year in October and November, indicating stability despite slow growth [4] Group 4: Global Consumer Sentiment - Consumer confidence in Europe and the U.S. remains weak, with the U.S. consumer confidence index at 53.3, close to historical lows [5] - Retail performance in the U.S. was lackluster, with a year-on-year increase of 3.9% in adjusted retail sales for September, showing a decline from August [5] - Online sales during the holiday shopping period showed modest growth, with a year-on-year increase of 7.7%, indicating a competitive environment for promotions [5]

Group 1 - The core viewpoint of the news is the successful implementation of the "old for new" policy in Rizhao, which has significantly boosted consumer spending and market vitality [1] - From January to November, the "old for new" policy has driven a total sales volume of 4.628 billion yuan in automobiles, home appliances, and other goods, indicating a strong consumer market [1] - The Rizhao Municipal Bureau of Commerce, in collaboration with other departments, has established detailed implementation rules for six categories of goods, including automobiles and home appliances, to promote the "old for new" initiative [1] Group 2 - The "old for new" policy has resulted in the sale of 13,900 scrapped vehicles and 11,800 replacement vehicles, along with 284,400 home appliances and 170,400 3C digital products, showcasing the policy's effectiveness [1] - A total of 801 enterprises have participated in the "old for new" initiative, and the subsidies applied for have reached 657 million yuan, reflecting the tangible benefits of the policy [1] - In addition to the "old for new" policy, Rizhao has launched a "combination punch" to stimulate consumption, including the innovative "ticket root economy" model, which has generated over 5.6 million yuan in consumer spending [2]

汽车与家电作为核心赛道的表现尤为亮眼。截至10月31日，全省汽车报废更新申请47.8万辆、置换更新 申请43.1万辆，相当于每天近3000人申请汽车更新；家电领域同样成果丰硕，家电以旧换新销售新家电 1015.4万台，相当于每天3.3万人申请家电换新；3C数码产品购新补贴销售589.4万件，电动自行车以旧 换新114.4万辆，家装厨卫"焕新"18.7万件。 以旧换新让百姓省钱省力实现品质升级。山东深耕消费品以旧换新"进社区、进乡村、进企业"活动超 100场，设政策解读专区、产品展示区、免费维修服务区，让居民在"家门口"就能享受一站式服务。 聊城刘垓子镇集市上，日立、海尔、上汽大众等品牌直接"进驻"大集，村民无需往返城市门店，就能完 成旧家电和汽车评估、新商品选购、补贴申领的全流程；"旧机上门回收+新机同步安装"的一体化服 务，解决了居民处理旧品的烦恼，让家庭消费升级更具性价比。 企业借助以旧换新政策正加速渠道升级。海汇电器将社区服务作为长期工程，计划拓展至更多乡村与企 事业单位；月星家居组建"品质焕新联盟"，联动一线品牌打造一站式方案。实体企业服务网络从城市商 圈延伸至乡镇门店，让优质产品服务触达更多群体。 ...