儿童体适能培训(超能星球)

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头部体育培训机构突然爆雷,有家长刚续费2万多!创始人公开道歉
21世纪经济报道· 2025-05-23 10:43
从3月份开始,北京、长沙等地的东方启明星校区就出现了关停现象,危机终于在5月1 5日发薪日这天集中爆发。 这一天,东 方启明星北京总部张贴公告称,因运营调整和设施维护临时封闭,员工转为居家办公,但未明确恢复时间。 东方启明星是国内青少年体育培训机构中的绝对头部,创立于2 0 0 9年,自称在全国2 0 0多个城市有1 0 0 0多个校区。 近两年来,青少年体育培训行业陷入多事之秋,花香盛世、动因体育等头部机构先后爆雷。曾经风风火火的行业怎么了? 作 者丨王峰 编 辑丨李博 5月1 5日是发薪日,林萧(化名)还没意识到未有工资到账,他照常到球馆上班,可是被拖欠工资的兼职教练都没来,家长们 的课程顾问也陆续"失联",自己被家长们围住了。 林 萧 是 青 少 年 篮 球 培 训 机 构 东 方 启 明 星 的 一 名 专 职 教 练 , 他 虽 然 被 拖 欠 了 两 个 月 工 资 , 但 一 直 觉 得 自 己 和 那 些 兼 职 教 练 不 同,"公司应该会对我有所保障的"。 突然大面积闭店 北京市民王培安(化名)今年2月刚刚给孩子续费9 0 0 0多元,他的孩子在东方启明星练球已经两年多,体验一直不错。 王 ...
21调查|东方启明星突发闭店欠薪危机,体育培训龙头身陷扩张后遗症
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-23 09:50
Core Viewpoint - The crisis at Dongfang Qiming, a leading youth sports training institution in China, has led to widespread operational shutdowns and financial distress among employees and parents, highlighting the challenges faced by the youth sports training industry amid rising costs and changing consumer behavior [1][3][4]. Company Overview - Dongfang Qiming, established in 2009, claims to operate over 1,000 campuses across more than 200 cities in China [2]. - The company has experienced rapid growth, serving over 1 million students, but has recently faced significant operational challenges [8]. Industry Context - The youth sports training industry has been under pressure, with several leading institutions like Huaxiang Shengshi and Dongyin Sports facing financial difficulties [3][11]. - The market has seen a surge in new institutions post "double reduction" policy, leading to increased competition and market saturation [8][11]. Financial Distress - Employees at Dongfang Qiming have reported being owed wages for up to two months, with some coaches facing even longer delays [1][5]. - Parents have expressed frustration over the inability to obtain refunds for prepaid courses, with some having paid amounts exceeding 20,000 yuan [5][14]. Operational Challenges - The company has faced issues with venue partnerships, leading to operational shutdowns and a lack of communication with staff and parents [4][6]. - The high operational costs, including monthly payroll expenses estimated at nearly 10 million yuan, have contributed to the financial strain [6][7]. Regulatory Environment - The crisis has brought attention to the regulatory challenges surrounding prepaid fees in the education sector, with new regulations aimed at preventing institutions from collecting large upfront payments [14][15]. - The implementation of designated bank accounts for fee collection has faced resistance, complicating compliance for older institutions [15].