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新闻调查丨应对贸易摩擦 中国玩具外贸企业突出重围
Yang Shi Xin Wen Ke Hu Duan· 2025-05-24 20:40
Core Insights - The toy industry in Chenghai, Shantou, China, is a significant global player, producing about one-third of the world's plastic toys, with over 60,000 companies involved in a comprehensive supply chain from design to export [1][3] - The ongoing US-China trade tensions have led to increased tariffs, significantly impacting the operations and profitability of toy manufacturers in Chenghai, with some companies experiencing tariff rates as high as 145% [4][6] - Companies are adapting to the challenges posed by the trade war by exploring domestic markets and seeking support from platforms like JD.com to transition from export to domestic sales [8][9] Industry Overview - Chenghai's toy industry is characterized by low profit margins and intense competition, with many companies relying on OEM models and facing challenges from rising raw material costs and tariff adjustments [3][6] - The region's toys are known for their cost-effectiveness and quality, but the industry is under pressure to innovate and develop proprietary brands to avoid the risks associated with being solely reliant on foreign markets [10][11] Company Strategies - Companies like Xian Chaoqun's bubble toy firm have seen a significant portion of their revenue (34%) come from the US market, and they are willing to reduce profits to maintain customer relationships amid rising tariffs [2][5] - Other manufacturers, such as Wang Jinrong's craft factory, are facing inventory pressures due to halted shipments caused by trade tensions, leading to a need for temporary storage solutions [4][6] - The recent trade negotiations have provided some relief, but companies are aware that they must prepare for a more competitive landscape and potential future disruptions [7][12] Market Adaptation - The shift towards domestic sales is challenging for companies traditionally focused on exports, as they must navigate different market regulations and consumer expectations [8][9] - JD.com has initiated a support plan to help companies transition to domestic sales, indicating a collaborative effort to stabilize the industry amid external pressures [8][9] - The importance of innovation and brand development is emphasized as companies recognize the need to diversify their market presence and reduce dependency on a single market [10][11]