Core Insights - The opening of the "Yuanqi Forest Atlantis" youth music nightlife space in Hefei marks a significant move in Yuanqi Forest's cross-industry collaboration strategy, aligning with local economic initiatives [1] - The brand's approach to cross-industry partnerships has shifted from aggressive collaboration to a more measured and strategic focus on long-term engagement with consumers [4] Group 1: Cross-Industry Collaborations - Yuanqi Forest has launched various collaborations in 2025, including partnerships with music festivals, stationery brands, gaming IPs, and even Disney, indicating a focus on engaging younger audiences [3] - The number of cross-industry collaborations has decreased significantly, with new tea beverage industry collaborations dropping from 149 in the first half of 2024 to 72 in the same period in 2025, reflecting a broader trend of reduced collaboration activity [4] Group 2: Strategic Shift - The brand's recent collaborations emphasize building long-term emotional connections with consumers rather than merely leveraging traffic, showcasing a shift towards a more sustainable and meaningful engagement strategy [4] - The development of the Hefei project took a year and a half, highlighting the brand's commitment to thorough market research and careful planning in its cross-industry initiatives [4] Group 3: Industry Trends - The trend of reduced collaboration activity is not unique to Yuanqi Forest but is observed across the new tea beverage industry, suggesting a collective move towards more strategic and less frequent partnerships [4][5] - The focus on deep interaction and emotional resonance in brand collaborations is becoming a common strategy among new consumer brands, indicating a potential shift towards a "long-term relationship" era in cross-industry marketing [5]