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十五运会赛事经济激活文旅消费 深圳前三季度旅游总收入超2200亿元
Shen Zhen Shang Bao· 2025-11-18 07:02
Core Insights - Shenzhen's tourism and economic growth is significantly driven by the integration of sports events and cultural tourism, with impressive visitor statistics and revenue growth reported for 2025 [1][3] Group 1: Tourism and Economic Impact - Shenzhen received a total of 142 million visitors in the first three quarters of 2025, marking a year-on-year increase of 5.7% [1] - The total tourism revenue reached 220.42 billion yuan, reflecting a year-on-year growth of 12.4% [1] - The number of inbound tourists exceeded 30 million, with visitors from Hong Kong and Macau accounting for 27.49 million, a growth of 29.1% [1] Group 2: Consumer Trends - The concept of "traveling with events" is becoming a new consumer trend, as evidenced by tourists like Mr. Li, who spent over 10,000 yuan on a short trip linked to a sports event [2] - Travel packages that combine event tickets with local attractions have gained popularity, enhancing the overall visitor experience [2] Group 3: Policy and Industry Growth - Shenzhen has implemented several policies to promote high-quality development in the cultural and sports sectors, significantly boosting the sports industry [3] - The total output of Shenzhen's sports industry reached 211.57 billion yuan in 2024, with a year-on-year growth of 10.8% [3] - The scale of resident sports consumption reached 73.65 billion yuan, with per capita spending at 4,093.96 yuan, accounting for nearly 8% of total resident consumption [3] Group 4: Technological and Cultural Appeal - Shenzhen's hosting of the 15th National Games showcased its technological advancements and international appeal, attracting more visitors [4] - Innovations such as the world's first humanoid robot torchbearer and smart event systems have enhanced the city's image as a tech hub [4] - The successful hosting of various international sports events has improved Shenzhen's capability to host global competitions and its international profile [4] Group 5: Future Prospects - As Shenzhen approaches the closing ceremony of the National Games, the economic effects of the events are expected to continue to amplify [5]