新华社杭州12月27日电（记者张璇、魏董华、夏亮）回望2025年，浙江消费市场不断涌现新动态，共同勾勒出一幅充满生机与创新的消费新 图景。在文化IP引领的"情绪消费""故事消费"、数字技术赋能的市场新形态、以及"赛事+文旅"融合发展的活力场景之中，市场正展现出消费领域 的巨大潜力。 黑神话BLACKMYTH全国首家线下零售店 义乌第六代市场 2025年10月14日，浙江义乌第六代市场全球数贸中心开业运营，标志着义乌开启了从传统贸易模式向数字贸易生态跃升的新进程。 2025年9月底，黑神话BLACKMYTH全国首家线下零售店在杭州市西湖区转塘街道艺创小镇内开始对外营业。2024年8月，备受瞩目的国产 3A游戏《黑神话：悟空》发布后在全球范围内爆火，一年多来，热度持续不减。 11月1日，位于杭州市西湖区转塘街道艺创小镇里的"黑神话BLACKMYTH"全国首家线下零售店，不少消费者正在店内选购。新华社记者 刘力航 摄 记者前去探访看到，除了琳琅满目的周边产品外，店内还有各种展出性质的雕塑、模型，"展"与"售"相得益彰。 IP消费经济时代来了。这里不仅仅是一家周边产品零售店，更像是一个综合性文化空间。 从今年大火的" ...

巅峰对决上演速度与激情 （来源：衢州日报） 转自：衢州日报 柯城传媒记者 徐京 吴怡婧 严嘉慧 童彤 最近，2025中国汽车场地越野锦标赛总决赛（衢州柯城站）暨汽车运动嘉年华活动在柯城举行，近100 辆赛车、70名顶尖车手齐聚柯城，上演了一场速度与激情的巅峰对决，并成为柯城以运动激活发展动能 的生动实践。 依托创新构建的"赛事+"联动机制，柯城不仅让这场越野盛宴点燃全民热情，更推动"文、体、旅、 商"深度融合，催生文旅热潮、激活消费动能，将赛事流量转化为发展增量，擦亮"运动柯城"金名片。 除了赛场上的精彩对决，本届赛事还首次系统打造"汽车运动嘉年华"，创新"赛事+旅游""赛事+消费"联 动机制，推动赛事流量转化为消费增量。 中国汽车场地越野锦标赛（COC）是国家A级汽车赛事，自2023年起，该赛事的分站赛、总决赛先后落 地柯城。此次赛事是中国汽车场地越野锦标赛与柯城的"第三次相约"，共设置厂商组、量产组等10个组 别，其中新能源组别为顺应汽车产业绿色转型趋势新增。 赛事包含排位赛、预赛、决赛等多个竞技赛段，吸引奇瑞、车仆等国内知名车队参赛。为适配顶尖车手 的竞技水准，今年柯城区在去年1400米长度、5个飞车台 ...

当千年古都的厚重历史与现代体育的澎湃激情相遇，一场场体育赛事正成为西安激活城市经济、赋 能文旅升级的"超级引擎"。从"西马"赛道上的盛唐气象到斯诺克赛场的秦风元素，从马拉松博览会上的 文创热到景区门票的"票根红利"，西安以"赛事+文旅"的深度融合，探索出一条传统文化与现代经济协 同发展的新路径，为城市高质量发展注入强劲动能。 2026年亚足联U23亚洲杯预选赛比赛现场 陕西奥体体育文化发展有限公司供图 据报道，2025年"情满长安"系列活动截至10月撬动消费规模超7.93亿元，全市演赛经济截至9月已 带动旅游收入30.65亿元。 文化赋能赛事体验：让体育成为城市"会客厅" 西安将历史文化基因深度注入赛事IP，打造独一无二的"沉浸式体验"。2025年花样游泳世界杯总决 赛上，中国队以兵马俑为灵感创作的《秦俑魂》斩获集体技巧自选冠军，裁判纷纷给出满分，让千年秦 文化惊艳世界。赛事驻地设置非遗文化集市，面塑、皮影、秦腔妆造等技艺互动，让赛事深深打上"西 安烙印"。世界斯诺克西安大奖赛推出球星卡通形象文创，印有丁俊晖等选手的帽衫引发签名热潮，T 恤衫、马克杯等周边成为游客珍藏品。 赛事流量变经济增量：跑出文旅消费"加 ...

本次赛事设有中国历史建筑模型、建筑结构任务挑战、创意建筑设计等29个竞赛项目。赛场内，选手们 将创意付诸实践，从飞檐翘角的传统民居到线条流畅的现代地标，从错落有致的园林景观到科学规划的 城市蓝图，一件件精巧模型将青少年的设计才华展现得淋漓尽致，每一处细节都饱含他们对建筑艺术的 追求和对美好生活的向往。 中新网石嘴山11月24日电 (记者 李佩珊)为期四天的2025年"共筑家园"全国青少年建筑模型教育竞赛总 决赛23日在宁夏石嘴山市大武口区收官。这场由国家体育总局航空无线电模型运动管理中心、中国航海 模型运动协会与大武口区政府联合主办的赛事，吸引全国29支代表队的1715名选手、280名领队教练参 赛，共角逐出金、银、铜奖各94枚奖牌，更以"赛事+文旅"模式点燃区域消费活力。 比赛现场。 大武口区委宣传部供图 市民参观选手作品。 大武口区委宣传部供图 宁夏大武口："赛事+文旅"激活消费新场景 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 赛事带来的经 ...

Core Insights - Shenzhen's tourism and economic growth is significantly driven by the integration of sports events and cultural tourism, with impressive visitor statistics and revenue growth reported for 2025 [1][3] Group 1: Tourism and Economic Impact - Shenzhen received a total of 142 million visitors in the first three quarters of 2025, marking a year-on-year increase of 5.7% [1] - The total tourism revenue reached 220.42 billion yuan, reflecting a year-on-year growth of 12.4% [1] - The number of inbound tourists exceeded 30 million, with visitors from Hong Kong and Macau accounting for 27.49 million, a growth of 29.1% [1] Group 2: Consumer Trends - The concept of "traveling with events" is becoming a new consumer trend, as evidenced by tourists like Mr. Li, who spent over 10,000 yuan on a short trip linked to a sports event [2] - Travel packages that combine event tickets with local attractions have gained popularity, enhancing the overall visitor experience [2] Group 3: Policy and Industry Growth - Shenzhen has implemented several policies to promote high-quality development in the cultural and sports sectors, significantly boosting the sports industry [3] - The total output of Shenzhen's sports industry reached 211.57 billion yuan in 2024, with a year-on-year growth of 10.8% [3] - The scale of resident sports consumption reached 73.65 billion yuan, with per capita spending at 4,093.96 yuan, accounting for nearly 8% of total resident consumption [3] Group 4: Technological and Cultural Appeal - Shenzhen's hosting of the 15th National Games showcased its technological advancements and international appeal, attracting more visitors [4] - Innovations such as the world's first humanoid robot torchbearer and smart event systems have enhanced the city's image as a tech hub [4] - The successful hosting of various international sports events has improved Shenzhen's capability to host global competitions and its international profile [4] Group 5: Future Prospects - As Shenzhen approaches the closing ceremony of the National Games, the economic effects of the events are expected to continue to amplify [5]

Core Points - Dongguan officially launched the "Shopping Dongguan, Trend Up!" cross-year consumption season activity on November 5, 2025, which will last until March 2026, aiming to boost economic activity in the Greater Bay Area [1][3] - The event will cover six major sectors: retail, catering, cultural tourism, agriculture, culture, and sports, with over a thousand enterprises and platforms expected to participate [1][3] - The initiative is designed to stimulate market vitality and enhance the foundational role of consumption in economic development through a comprehensive activity design [3][4] Retail Sector - "Shopping Dongguan" focuses on retail consumption, offering subsidies for trade-in programs for automobiles, electric bicycles, and home appliances, and promoting local products through online sales [4][13] - Retail consumption vouchers will be distributed during key periods such as New Year and Spring Festival, covering essential categories like 3C products, home goods, and food [4][13] Catering Sector - "Tasting Dongguan" aims to boost accommodation and dining consumption by collaborating with platforms like Meituan and Douyin to promote autumn and winter food consumption [4][5] - Special events such as the "Food in Dongguan" carnival and various food festivals will provide exclusive discounts for ticket holders [4][5] Cultural Tourism Sector - "Traveling Dongguan" will launch over 10 cultural tourism promotional activities centered around major events like the 15th National Games and APEC Summit [4][5] - The initiative includes creating special travel routes and offering discounts for attractions linked to events [4][5] Agricultural Sector - "Farming Dongguan" will host the "Chinese Farmers' Harvest Festival" in November, showcasing agricultural achievements and promoting local products [5][14] - Additional events will include a Spring Festival flower market and various agricultural consumption activities [5][14] Cultural Sector - "Appreciating Dongguan" will enhance cultural consumption through events like the "Lingnan Water Town International Animation Week" and a New Year light festival [5][14] - The initiative will also promote local cultural products and extend the service hours of public cultural venues [5][14] Sports Sector - "Competing Dongguan" will leverage the atmosphere of the National Games to host high-level sports events and promote local sports brands [5][14] - The initiative aims to create diverse sports consumption scenarios by integrating sports with tourism and commerce [5][14] Support Mechanisms - A four-dimensional linkage mechanism has been established to ensure the effectiveness of the activities, involving collaboration between government, enterprises, financial institutions, and online platforms [6][13] - The initiative encourages local towns to develop unique promotional activities and integrates financial incentives to enhance consumer engagement [6][13] Consumer Incentives - Specific consumer subsidies include up to 5,000 yuan for new car purchases, 1,000 yuan for home appliances, and 500 yuan for electronics and sports goods [13][14] - The consumption season aims to provide tangible benefits to citizens while promoting economic growth and enhancing Dongguan's city image [14]

Core Viewpoint - The provincial government has released an opinion to accelerate the development of the event economy and boost sports and leisure consumption, outlining a clear roadmap with five key areas and 17 specific measures to transform event "traffic" into consumption "energy" and industrial "increment" for high-quality economic development [1] Group 1: Event System - Jiangsu aims to build a comprehensive event system characterized by "one super and many strong" events, focusing on enhancing the city football league brand and regularly hosting events with broad public participation [2] - The "one super" refers to the emphasis on developing the city football league into a top-tier brand, with plans for professionalization and brand building to enhance the overall event economy [2] - The "many strong" aspect involves strengthening basketball, volleyball, and table tennis events while attracting high-end domestic and international events to create a diverse event matrix [2] Group 2: Consumption Boost - The opinion emphasizes the importance of transforming rich event supply into tangible consumption by innovating consumption scenarios and stimulating consumer potential [4] - The initiative includes creating 573 integrated "second scene" locations for events, shopping, dining, and entertainment, enhancing the overall consumer experience [4] - Policies to promote consumption include issuing sports consumption vouchers, organizing discount activities, and exploring bundled ticketing options to increase market supply and consumer engagement [5] Group 3: Industrial Development - The opinion highlights the need to extend the event economy's value chain by integrating "events + culture and tourism," "events + manufacturing," and "events + services" to foster new business models [6] - Plans include developing national-level outdoor sports routes and provincial sports tourism projects, with significant visitor increases reported during event seasons [6] - The document also outlines support for sports manufacturing enterprises to enhance value chains and create high-value industry clusters, alongside financial support measures for sports enterprises [7]

Core Viewpoint - The provincial government has released guidelines to accelerate the development of the event economy and boost sports and leisure consumption, outlining a clear roadmap with five key areas and 17 specific measures to transform event "traffic" into consumption "energy" and industrial "increment" for high-quality economic development [1] Group 1: Event System - Jiangsu aims to build a comprehensive event system characterized by "one super and many strong," focusing on enhancing the city football league brand and regularly hosting events with broad public participation [2] - The "one super" aspect emphasizes the development of the city football league as a leading brand, aiming for professionalization and brand enhancement to create a top-tier event that integrates sports, culture, and economy [2] - The "many strong" aspect involves strengthening basketball, volleyball, and table tennis events while attracting high-end domestic and international competitions to create a diverse event matrix [2] Group 2: Consumption Boost - The guidelines emphasize the importance of transforming rich event offerings into tangible consumption by innovating consumption scenarios and stimulating consumer potential [4] - The initiative includes creating immersive "second venues" that combine viewing, dining, and entertainment, and promoting sports events in various public spaces to enhance consumer engagement [4][5] - A series of consumption promotion policies will be introduced, including sports consumption vouchers and bundled packages for tickets, accommodation, and dining, aimed at increasing market supply and consumer spending [5] Group 3: Industrial Development - The event economy is expected to drive related industries through a focus on "expanding the chain," enhancing the integration of events with tourism, manufacturing, and services [6] - The guidelines propose developing national-level outdoor sports tourism routes and promoting sports tourism projects to attract visitors and boost local economies [6] - The document highlights the establishment of sports industry clusters in various regions, aiming to upgrade the manufacturing sector and support high-value-added production [7]

Core Insights - The 2025 China Automotive Off-Road Championship and the Kubuqi Desert Rally have transformed the Kubuqi Desert into a popular venue for off-road enthusiasts and tourists, showcasing the unique challenges of the terrain and attracting participants from across the country [1][2] - The event has stimulated local economic activity, leading to increased hotel occupancy and sales in restaurants and local products during the National Day and Mid-Autumn Festival [1][3] - The local government is promoting a "Follow the Event to Travel" initiative, integrating tourism resources and creating desert-themed travel routes to enhance visitor experiences [2] Economic Impact - The influx of tourists has significantly benefited local businesses, with reports of full occupancy in hotels and increased patronage at local eateries and shops [1][3] - From October 1 to 5, the region received 112,000 visitors, generating approximately 140 million yuan in tourism revenue, indicating a successful economic model driven by the event [3] Development Strategy - The local government is implementing a systematic approach to develop the tourism sector by converting event attendees into tourists, thereby driving composite consumption and establishing the cultural tourism industry as a new economic engine [2] - Future plans include enhancing the "Crossing Kubuqi" desert tourism brand and expanding offerings to include desert education and cultural experiences [2]

Core Insights - The 2025 China Automotive Off-Road Championship and the Kubuqi Desert Rally have transformed the Kubuqi Desert into a vibrant venue for off-road enthusiasts and a popular tourist destination, showcasing the integration of professional events with natural landscapes [1][3] Group 1: Event Impact - The event attracted a significant number of participants and spectators, with hotels in the region experiencing high occupancy rates during the National Day and Mid-Autumn Festival holidays [3] - Local businesses, such as the "pastoral family" operated by herder Wu Zhiguo, reported increased customer traffic and sales due to the influx of visitors, highlighting the economic benefits of the event [3][5] Group 2: Tourism Development - The local government has launched a "Travel with the Event" initiative, integrating tourism resources to create themed travel routes that enhance the visitor experience while promoting local culture [3][5] - The Kubuqi Desert is being positioned as a dual-experience destination, offering both smooth asphalt roads for speed and challenging sand dunes for off-road adventures, appealing to a diverse range of tourists [5] Group 3: Economic Growth - From October 1 to 5, the region received 112,000 visitors, generating approximately 140 million yuan in tourism revenue, indicating a robust economic impact from the event [6] - The development model of "event-driven tourism" is reshaping perceptions of the desert, transforming it from a "barren land" to a thriving economic zone, thus providing a reference for high-quality development in desert areas [6]