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当旅游旺季遇上世运会 “赛事+文旅”为暑期游再添“一把火”
Yang Shi Wang· 2025-08-17 06:47
央视网消息:奖牌榜、颁奖礼,见证着赛场上的拼搏与超越;赛事游、消费热,见证着现代都市的幸福烟火。成都也借助世运会的窗口展 现中国城市发展的文明与活力,用"运动无限"成就"气象万千"。 在成都世运会的竞赛场馆、运动员村以及大街小巷,随处可见赛会纪念品商店,此外还有许多分散的集装箱点位,店铺里人头攒动。世运 会的吉祥物"蜀宝"和"锦仔"不仅做成手办、盲盒、冰箱贴、徽章,也戴上三星堆出土的青铜面具、或者玩起川剧变脸,化身文化交流的使者, 成为这个夏天最受欢迎的赛事限定款。 跟着世运会来旅行的国际游客,在观赛之余坐上"火锅巴士"或者"锦江游船",来到熊猫基地、武侯祠、都江堰、青城山、望江楼公园,在 这座气象万千的现代都市走走看看。 2025年第十二届世界运动会将于8月17日闭幕。在过去的多天比赛之余,不少运动员还走进了世运村里的文化体验中心,体验非遗技艺、 学习书画,或是感受中医推拿。 四川成都:世运村里活动多 中国文化受欢迎 在第12届世界运动会运动员村内的非遗特色市集,这里汇聚了大漆、银花丝、竹编等多种非遗手工艺作品。每到夜晚,来自世界各地的运 动员都会前来打卡体验。除了为亲朋好友挑选纪念品,还有一些运动员喜欢亲 ...
夏日经济新活力系列报道 “体育+”助力文旅消费“玩”出新花样
Ren Min Wang· 2025-08-08 05:33
Group 1 - The rise of "sports delivery" services in Hangzhou and the establishment of a "10-minute sports fitness circle" in Nanjing are indicative of a new trend in the sports industry, catering to personalized training and expanding fitness venues for citizens [1] - The increase in disposable income and changes in lifestyle and consumption structure in China are driving rapid growth in demand for sports consumption and new types of consumption [1] - Retail sales of sports and entertainment products in China saw a significant increase of 22.2% year-on-year in the first half of the year, reflecting the growing enthusiasm for sports [1] Group 2 - The trend of "traveling with events" has emerged this summer, significantly boosting the cultural and tourism industry, with hotel bookings in cities like Nanjing and Xuzhou increasing by over 59% on match days [2] - Sports events not only attract distant consumers but also have a strong correlation with various sectors, including dining, accommodation, transportation, and entertainment, generating economic benefits that often exceed the event's direct revenue [2] - Sports consumption plays a crucial role in expanding domestic demand and promoting growth, with the concept of "one participant, whole family travels" becoming popular among consumers [2] Group 3 - The combination of "events and tourism" has proven to be an effective method for promoting consumption, as seen in Guizhou's Rongjiang, where hotel occupancy rates reached nearly 90% on event days [3] - Sports serve as both a consumer good and an investment in human and social capital, enhancing consumer satisfaction, health, and social relationships [3] - The growth of new types of consumption, including sports, is outpacing traditional consumption categories, indicating significant potential for future growth in the sports sector [3]
全国知名媒体组团探营十五运会珠海赛区
Xin Hua She· 2025-08-02 01:22
8月1日,珠海情侣路海风轻拂。"全运来广东 粤游粤轻松"全国媒体采风活动走进珠海,来自中央及地 方的35家媒体记者齐聚于此。 本次活动由十五运会和残特奥会广东赛区执委会新闻广电宣传部、中国广播电视社会组织联合会指导, 广东省文化和旅游厅、广东省体育局、广东广播电视台、中广联合会广播新闻节目工作委员会主办,旨 在通过敏锐的媒体视角,提前揭开十五运会的神秘面纱,深度解码"赛事+文旅"的南粤密码。 上午9时,媒体团登上石景山三特索道观景台。凭栏远望,情侣路如银色缎带蜿蜒于海边,不时可见锻 炼的市民在海边奔跑,自行车爱好者沿着海岸线骑行,体育公园里运动人群挥洒汗水……珠海现代化的 都市美景与浓厚的全民运动氛围,吸引了众多媒体记者的目光。 本届全运会,珠海承办的公路自行车项目男子个人赛是重头戏。当天上午,媒体团记者沿着比赛路线提 前体验赛事亮点。驻足港珠澳大桥蓝海豚岛,可见伶仃洋上巨轮穿梭,"北上"的香港车辆经港珠澳大桥 源源不断进入珠海。100天后,来自全国各地的顶尖自行车选手将从这里飞驰而过,完成全运会史上首 次跨越粤港澳的竞技。 "这条230公里的赛道是湾区融合的缩影。"珠海市文化广电旅游体育局副局长袁熊现场介绍 ...
篮球BGM奏响杭城 开启“夏日经济”无限可能
Hang Zhou Ri Bao· 2025-07-17 03:12
Core Viewpoint - The integration of sports events and cultural tourism in Hangzhou is significantly boosting the city's summer economy, with various promotional activities enhancing visitor engagement and spending [1][5]. Group 1: Event Impact - The "Zhe BA" basketball matches in Hangzhou have attracted significant attention, with notable games such as Qiantang Team vs. Xihu Team and Linping Team vs. Gongshu Team drawing large crowds [1]. - The atmosphere during the matches has been described as vibrant, with fans actively participating both inside and outside the venues, contributing to a lively environment [2]. Group 2: Economic Benefits - The tourism and commercial sectors have seen a marked increase in activity, with visitor numbers at Longmen Ancient Town exceeding 25,000 during the event, and commercial complexes reporting sales increases of 10% to over 30% [3]. - The "Zhe BA" themed market at Linping Sports Center attracted 150,000 visitors and generated a total consumption of 1.8 million yuan [3]. Group 3: Promotional Activities - Over 60 cultural performances in Hangzhou are offering discounts to "Zhe BA" participants and ticket holders, with discounts ranging from 50% to 80% on various shows [4]. - Multiple venues, including ski centers and art theaters, are providing special offers during the "Zhe BA" event period, further enhancing the overall visitor experience [4].
场均上座人数超2.5万!“苏超”13队谁的主场座位数更多→
第一财经· 2025-06-16 12:41
2025.06. 16 本文字数:2697,阅读时长大约5分钟 因此,若将到场观赛人数和主场最大容量相比,则苏超的实际上座率已经超过中超。 作者 | 第一 财经 林靖 上周末"苏超"新一轮赛事进行,平均上座人数再创新高。 场均2.58万人,实际上座率超中超 本轮5场已结束的比赛中(宿迁队与盐城队的比赛,因与宿迁中考时间冲突而延期举行),上 座人数均超过2万人。其中,徐州队在主场1-0击败镇江队。该场比赛共有30823人到场观赛, 这也是"苏超"联赛举办以来单场上座人数首次突破3万人。 6月14日进行的"苏超"淮安队主场对阵南京队的比赛共有26018人到场观赛,连云港主场对阵苏 州的比赛有25619人到场观赛。无锡对常州的比赛放在江阴体育中心举行,有25655人到场观 赛;扬州队坐阵主场迎战泰州队,20897名观众把赛场的氛围感拉满。 据此计算,本轮已经举行的5场比赛中,场均观赛人数为2.58万人。 此前5月28日公布的数据显示,本赛季中超联赛前13轮累计上座人数达到2461478人,场均 24371人,比2024赛季同期增长了21.69%。刚结束的中超第十四轮比赛,8场赛事共吸引 236919名球迷到场,场均 ...
体育搭台、文旅唱戏,流量变增量!“赛事+文旅+惠民”燃动消费热力
Yang Shi Wang· 2025-06-13 03:57
Group 1 - The upcoming match between Yangzhou team and Taizhou team in the "Su Super" league is generating significant interest, with tickets selling out in under two minutes [1] - Yangzhou is implementing various promotional activities to attract tourists, including free or half-price admission to local attractions during match weekends [3][7] - The local tourism sector is expected to benefit from the influx of visitors, with an estimated 2,000 additional visitors daily due to the promotional activities [7] Group 2 - The cultural scene in Yangzhou is also being enhanced, with performances such as the national intangible cultural heritage "Zhangtou Puppet Show" being organized for the match weekend [11] - A special "Su Super" early tea package has been introduced at a local tea house, which sold out quickly, indicating strong demand from fans [15] - The local government is actively promoting the integration of sports and tourism to boost the economy, aiming to transform the "Su Super" league's popularity into economic growth for Yangzhou [17] Group 3 - In Lianyungang, similar promotional activities are being launched to attract visitors for the upcoming match against Suzhou, showcasing the synergy between sports and tourism [18][23] - The Flower Fruit Mountain scenic area reported a nearly 20% increase in visitor numbers during the last home match, highlighting the positive impact of the "Su Super" league on local tourism [25] - Various attractions in Lianyungang are offering discounts for "Su Super" ticket holders, further driving visitor engagement and participation [28]
深圳端午假期接待游客超400万人次 外国人也来赛龙舟
Group 1 - The core viewpoint of the articles highlights the successful integration of traditional cultural events, such as dragon boat races, with tourism, significantly boosting visitor numbers and revenue during the Dragon Boat Festival [1][2][5] - Guangdong province received a total of 23.21 million tourists, generating tourism revenue of 11.44 billion yuan during the Dragon Boat Festival, while Jiangsu province welcomed 12.42 million visitors with a total consumption of 4.693 billion yuan [1] - In Shenzhen, the number of visitors reached 4.1614 million, marking a year-on-year increase of 20.3%, with tourism revenue of 2.291 billion yuan, up 21.8% compared to the previous year [1][5] Group 2 - The introduction of international teams in the Shenzhen dragon boat races has elevated the event to an international level, attracting diverse audiences and participants [2] - There was a significant increase in searches related to dragon boat activities, with "dragon boat base" searches up 216% and "dragon boat culture park" searches up 147% [2] - The event featured various cultural performances, including drone shows and traditional dances, enhancing the cultural experience for attendees [3] Group 3 - The trend of short-distance travel was evident, with local and surrounding area tourism dominating during the holiday period [4] - Shenzhen ranked high in tourism performance within Guangdong, accounting for 17.9% of total visitors and 20% of total tourism revenue in the province [5] - Family travel was prominent, with 25% of travel orders being for parent-child trips, and the city ranked seventh nationally for family-friendly travel destinations [6]
超3亿人五一出游,文体旅游哪家强?
3 6 Ke· 2025-05-06 03:03
Core Insights - The integration of sports and holiday economy is highlighted by the clustering of major sports events during the May Day holiday, showcasing a vibrant sports consumption trend [1][2][4] - The concept of "traveling with events" has emerged, where sports events are linked with tourism, enhancing the overall consumer experience [4][6] Group 1: Sports Events and Tourism - Major sports events such as the Sudirman Cup, CBA playoffs, and the Diving World Cup are taking place during the May Day holiday, attracting significant attendance from fans [2][4] - Local tourism departments are collaborating with sports event organizers to create diverse and high-quality products and services, stimulating the tourism market [1][4] Group 2: Economic Impact and Consumer Behavior - Predictions indicate that over 300 million domestic tourists will travel during the May Day holiday, reflecting a strong demand for cultural and sports tourism [2] - The integration of sports events with local tourism is expected to drive economic benefits, as seen in the case of the Kuqa Marathon, which attracted visitors to the region [6][4] Group 3: Challenges in Lower-Tier Cities - Many lower-tier cities possess advanced sports facilities but lack suitable sports events, limiting their ability to capitalize on holiday sports consumption [7][9] - The need for effective supply of sports events in these cities is emphasized, as local consumers seek engaging sports experiences during holidays [9][10] Group 4: Growth of Sports Equipment Market - The increase in sports activities during holidays is positively impacting the sports equipment market, with e-commerce platforms offering promotions to stimulate consumer spending [12][10] - The demand for specialized and functional sports products is rising, reflecting a trend towards more tailored consumer needs [12][10] Group 5: Future Trends in Sports Consumption - The potential for integrating smart technology and interactive experiences in future sports events is anticipated, enhancing consumer engagement [13][15] - There is a growing interest in training camps and skill enhancement programs during holidays, indicating a shift towards more personalized sports experiences [15][16]
蓄势待发,五百“铁人”将角逐合村生仙里
Hang Zhou Ri Bao· 2025-04-29 02:31
Core Points - The 2025 Fifth Tonglu Shengxianli Triathlon will officially take place on May 18, with a scale of 500 participants [1] - The event has been held since 2020 and has become a significant sports event in Tonglu County, with various competition categories [1] - The event aims to promote public fitness and integrate sports with tourism, providing a high-standard experience for participants [1][3] Event Highlights - Athletes will enjoy a welcome dinner featuring local Shengxianli cuisine, and a new "Shengxian" market will be created at the event [2] - The event will leverage cultural and tourism resources, offering travel guides and discounts for participants to enhance their overall experience [2] Economic Impact - The event is seen as a new approach to combine sports and tourism, driving diverse consumption and economic growth in the region [3] - The local government emphasizes the potential of sports events to attract significant traffic and activate new consumption scenarios in the tourism sector [3]