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沙海变金海 内蒙古库布齐:赛事拉动假日经济
引擎轰鸣,黄沙漫卷,一辆辆越野车驰骋于连绵沙丘之间——金秋十月的库布齐沙漠,因一场速度与激 情的盛会而沸腾。国庆中秋期间,2025中国汽车场地越野锦标赛杭锦旗站暨库布齐大越野沙漠拉力赛火 热开赛。昔日沉寂的沙海,如今已成为全国越野爱好者心驰神往的竞技场与旅游目的地。 来自广东的车手郭云辉已是第三次征战库布齐。他感慨道:"这里的沙地赛道极具挑战性,地形复杂多 变,对车手技术是极大的考验,正是这种独特性让我一次次重返。"专业赛事与自然地貌的深度融合, 持续吸引着来自全国各地的选手和观众,也塑造出库布齐独有的沙漠运动品牌。 为放大赛事效应、推动文体旅深度融合,今年,杭锦旗推出"跟着赛事去旅行"系列旅游权益包,整合景 区、住宿与餐饮资源,设计多条沙漠主题旅游线路,让游客在观赛之余,深度感受大漠风情与地域文 化。 刘悦嘉 中青报·中青网记者 石佳 10月3日, 2025中国汽车场地越野锦标赛杭锦旗站暨库布齐大越野沙漠拉力赛开赛。刘悦嘉/摄 人潮涌动,带动消费热潮。假日期间,内蒙古鄂尔多斯市杭锦旗各大酒店"一房难求",餐饮、特色产品 销量显著提升。"我们不仅为赛事而来,更被沙漠的壮美所震撼,当地人的热情也让旅途格外温暖。 ...
“川超”川南川北赛区球迷商家各有“超”法,持续催热文旅市场 “超宠客”带给城市“钞能力”
Si Chuan Ri Bao· 2025-10-10 00:18
"这个假期不用动脑筋想去哪儿耍,反正追着'川超'跑,顺带把周边都耍一圈!"宜宾市民文继说,国庆中秋假期自己已经看了三场球赛了,虽然没有抢 到7日当天的球票,但依旧不改行程。"昨天去隆昌看了石牌坊,今天来现场加个场外'站票',也算不虚此行了。" 《守住》 曾玉 摄 10月7日—8日,"川超"迎来南北赛区的焦点对决。在川南赛区,内江队主场迎战宜宾队,泸州队与自贡队展开对决。川北赛区则迎来了高原上的首 场"德比",由阿坝队对阵甘孜队,另一场比赛则由绵阳队对阵德阳队。 比赛不仅点燃了当地球迷的观赛热情,赛场外的"赛事+文旅"也持续带动了各地文旅消费市场,实现赛场竞技与城市经济的双向赋能。 美食非遗汇聚赛场外 10月7日13时许,虽然飘着小雨,但内江市高级技工学校外依然有不少球迷游客。为迎接"川超",内江在赛场周边打造了特色集市,集中展销本地老字 号和名小吃,让球迷在观赛前就能沉浸式体验"甜城风味"。 傍晚时分,绵阳主场的火热程度与内江不相上下。体育场外的"乐享川超"消费集市上,不仅有绵阳米粉、江油肥肠、三台土豆丝等地道美食让广大球迷 大饱口福,还有定制球队手伴、纪念徽章、绵阳非遗等精美文创周边。 《赛场外》 杨尚威 ...
“苏超”淘汰赛火热,“票根+”经济带动文旅消费新场景
购票场均中签率仅5%左右、现场观赛人数再创新高达61355人……国庆假期,"苏超"1/4决赛正式开启, 比赛氛围热火朝天。 赛场之外,乘着"苏超"东风,江苏各地擦亮文旅招牌,将赛事流量转化为游客"留量"。 据江苏智慧文旅平台监测,10月1日至10月4日16时,江苏纳入监测的文旅单位累计接待游客超3825万人 次,已接近去年整个国庆假期接待人次;6日16时至7日16时,单日接待游客达802.12万人次。 "苏超"带动文旅消费新场景 对"赛事+文旅"的重视背后,"票根+"经济带来的消费潜力备受关注。据江苏智慧文旅平台,"苏超"常规 赛期间,常州6个主场赛事,预计观赛人数超过50万人次,带动客流200万人次以上;常州景区游客同比 增长超过27%,其中外地游客量同比增长38.8%,拉动消费超过15亿元。 赛事经济拉动效应持续显现,江苏各地纷纷推出"票根+"联动优惠,如苏州推出"苏城宠你有礼"小程 序,支持相关游客免费游览多个古镇;镇江通过"宜游镇江"平台提供20%政府补贴,最高优惠达50%。 南京则对"跟着演出(赛事)游南京"优惠活动进行升级,参与市场主体增至418家,其中景区景点29家, 宾馆饭店111家,餐饮门店 ...
追光|这场国际比赛,中国新能源汽车表现亮眼
Xin Hua She· 2025-10-04 08:59
Core Points - The 2025 FIA Eco Rally Cup (China Station) showcased China's advancements in the electric vehicle sector, with a focus on promoting domestic brands and technologies [7][9][18] - The event featured a cultural exhibition that highlighted the intersection of sports and automotive innovation, enhancing the overall appeal of the auto show [3][5][16] Group 1: Event Overview - The 2025 FIA Eco Rally Cup is an international event specifically designed for electric vehicles, with 14 races scheduled, and the China Station being the only one outside Europe [7][9] - The event took place in Hefei, Anhui Province, and included a route that showcased the region's natural and cultural landmarks [13][14] Group 2: Industry Impact - The participation of Chinese automakers such as Chery, JAC, NIO, Li Auto, and Wuling in the rally demonstrates the growing presence of domestic brands in international motorsport [11] - The event is expected to enhance the visibility of Chinese electric vehicles on a global scale, potentially facilitating their entry into overseas markets [9][18] Group 3: Economic and Cultural Integration - The event is part of a broader initiative to integrate sports with tourism, promoting local economic development through themed activities and travel packages [16][18] - The rally not only serves as a platform for showcasing automotive technology but also aims to boost regional tourism and consumer spending [16][18]
“花式宠粉”,不负球迷的每一分热爱
Core Viewpoint - The WTT China Grand Slam event in Shijingshan District is not only a sports competition but also a comprehensive experience that enhances fan engagement through various activities and services [4][5][6]. Group 1: Event and Fan Engagement - The event features a slogan "Have a Ball, Shijingshan Cares for You," emphasizing the district's commitment to enhancing the spectator experience through technology and thoughtful services [4]. - A mini-program called "Together Ping Pong" provides fans with event schedules, venue layouts, service guides, and ticket reservations, enhancing the overall viewing experience [4]. - The district has introduced a themed bus system and parking benefits for fans, including free parking during the National Day holiday and discounts for ticket holders at various locations [4]. Group 2: Tourism and Cultural Activities - The district has organized three main activity segments: "Smart Travel," "Beneficial Travel," and "Smooth Travel," aimed at enriching the visitor experience beyond just attending the matches [5]. - The "Smart Travel" segment utilizes an AI assistant to create personalized itineraries for visitors, while the "Beneficial Travel" segment offers a city-wide cultural tourism annual pass that includes over 110 attractions and discounts for ticket holders [5]. - Various cultural events and festivals are scheduled during the National Day holiday, enhancing the tourism offerings in the area [5]. Group 3: Economic and Social Impact - The concept of "Fan Engagement" reflects the city's understanding of the trends in cultural and sports consumption, focusing on immersive experiences rather than mere attendance [6][7]. - The integration of sports and tourism is seen as a significant driver for economic growth, with the potential to create a positive feedback loop of emotional resonance, word-of-mouth promotion, and increased visitor numbers [7]. - The district is undergoing urban renewal and industrial transformation, positioning itself as a new landmark for the capital, with the "Sports + Tourism" model being a key focus area [7][8]. Group 4: Future Outlook - The ongoing success of the WTT China Grand Slam indicates a shift from attracting visitors to retaining them, with a focus on enhancing service capabilities and product offerings for a better tourist experience [8]. - The district aims to build a sustainable tourism model that not only meets current demands but also fosters long-term growth and development for the city [8].
“赛事+”让流量变“留量” 一域带全局释放消费新活力
Yang Shi Wang· 2025-09-28 07:42
央视网消息:近日,两场大型体育赛事活动分别在湖北荆门和山东日照拉开帷幕。活动吸引了众多国内外顶尖选手和爱好者参与, 有效激发了当地文旅市场新活力。 湖北荆门市东宝区人民政府副区长杨凯介绍,他们以发展滑翔运动为契机,逐渐形成集学员培训、带飞、旅游以及装备研发制造于 一体的产业链,助推荆门文旅产业和低空经济发展。 山东日照:打造"海陆空"多维度活动 释放消费新活力 同样,这两天在山东日照举办的2025中国运动休闲大会,也突破传统体育赛事的模式,打造了海、陆、空多维度的活动架构,满足 不同年龄段参与者的需求。 9月27日上午,2025年滑翔伞定点世界杯总决赛在湖北荆门市东宝区圣境山滑翔基地开幕。来自19个国家和地区的近5000余名滑翔 伞爱好者齐聚荆门,角逐年度总冠军。 比赛现场,参赛选手需通过专业技巧操控,在降落时精准踩中地面上半径仅为16厘米的电子靶,距离圆心越近得分越高。 2025年,荆门市还结合国庆假期推出了音乐市集、飞行表演、产学研交流等系列活动,满足更多滑翔伞爱好者的需求。 近年来,日照着力打造"观赛+游城"深度体验模式。2025年上半年,日照已举办省级以上赛事活动70余场,吸引直接参赛运动员4.5 万 ...
延安连云港无锡启动文旅联动合作
Xin Hua Ri Bao· 2025-09-05 21:38
Core Viewpoint - The three cities of Yan'an, Lianyungang, and Wuxi are collaborating on a cultural and tourism initiative titled "Su Chao Wuxi Journey Together to the Mountains and Seas," aiming to enhance inter-city tourism and cultural exchanges through a multi-faceted cooperation proposal [1] Group 1: Initiative Details - The cities jointly released a proposal focusing on creating tourism routes centered around "water town charm—red memories—mountain and sea wonders" [1] - Key themes include "red research + ecological leisure" and "cultural tracing + coastal vacation," promoting cross-regional tourism [1] - The initiative aims to facilitate cooperation among travel agencies, scenic spots, and hotels to establish a seamless tourism service network [1] Group 2: Historical Context and Future Plans - The three cities have a history of collaboration in areas such as personnel exchanges, industrial development, educational support, and financial assistance, fostering a strong bond [1] - The initiative is seen as an innovative attempt to systematically construct a "sports + cultural tourism" inter-city cooperation framework [1] - Wuxi's cultural and tourism bureau emphasizes transforming the "Su Chao" enthusiasm into a driving force for tourism and consumption, exploring resource complementarity and market co-construction [1]
实施六大行动,培育文旅成支柱产业
Xin Hua Ri Bao· 2025-09-04 23:18
Core Viewpoint - Jiangsu's cultural tourism industry is positioned as a pillar industry, with a three-year action plan (2025-2027) aimed at high-quality development to enhance cultural tourism consumption and economic recovery [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks focused on enhancing product supply, expanding service consumption, optimizing market environment, and providing policy support [2]. - The plan emphasizes the importance of cultural tourism consumption as a new growth point for the economy, with a year-on-year increase in tourist numbers and spending [2]. Group 2: Consumer Engagement and Market Expansion - The plan aims to create new consumption hotspots by transforming cultural IP into consumer products and developing niche tourism markets such as educational travel and family tourism [3]. - Efforts will be made to enhance tourism experiences through unique offerings like water tourism and themed travel trains [3]. Group 3: Supply-Side Reforms - The rural leisure tourism sector is highlighted as a key area for growth, with initiatives to develop agricultural tourism and promote local cultural events [4]. - The plan seeks to deepen supply-side reforms to strengthen the advantages of local tourism products [4]. Group 4: Integration of Industries - The action plan promotes the integration of cultural tourism with various industries, enhancing the value chain and extending the tourism experience [5]. - Initiatives like themed travel routes linked to local sports events are expected to drive tourism and consumer engagement [5]. Group 5: Policy Innovation and Infrastructure Development - The plan emphasizes policy innovation to create a supportive environment for cultural tourism, including financial support and improved public services [7]. - Transportation infrastructure is being developed to support tourism, with numerous themed service areas and public transport routes established [8].
江苏银行联合江苏省商务厅 六大举措携手放大“苏超”效应
Zhong Jin Zai Xian· 2025-08-28 09:46
Core Viewpoint - The "Su Super" event in Jiangsu Province has significantly boosted the local consumption market, with service revenue reaching nearly 38 billion yuan during the first six rounds of matches, marking a year-on-year growth of over 40% [1] Group 1: Economic Impact - The Jiangsu government emphasizes expanding service consumption as a long-term strategy, integrating various sectors such as dining, accommodation, travel, and entertainment to enhance the impact of events like the "Su Super" [1] - Jiangsu Bank, as a key player, is actively implementing government policies to promote consumption through initiatives that leverage the "Su Super" event [1] Group 2: Consumer Engagement - Jiangsu Bank is involved in creating exclusive consumer markets to activate consumption scenes, participating in seasonal themed activities and showcasing financial support for local economic development [2] - Over 540 events themed around the "Su Super" have been organized, with more than 300 activities in key commercial areas, enhancing consumer experiences through various incentives [3] Group 3: Product and Service Innovation - The "Su Super" event has led to the creation of a "Super Shopping Cart" to promote local brands, with Jiangsu Bank collaborating with local businesses to enhance product visibility and sales [4] - Innovative financial products have been introduced to support consumption upgrades, including zero down payment and deferred payment options for automotive financing [5] Group 4: Night Economy - The night economy is a focal point for consumption promotion in Jiangsu, with Jiangsu Bank launching initiatives to stimulate nighttime consumer activities through themed events and promotional campaigns [6] Group 5: Conversion of Event Traffic - Jiangsu Bank is leveraging event ticket sales to drive consumer engagement, creating a dedicated "Su Super" section in its app to facilitate access to various consumer benefits [7] - The bank aims to convert event attendance into broader consumer spending, establishing a cycle where event participation drives consumption and vice versa [7]
常州上半年服务业向“新”而行,活力持续释放
Xin Hua Ri Bao· 2025-08-21 23:15
Economic Growth and Service Industry Development - In the first half of 2025, Changzhou achieved a GDP of 507.913 billion yuan, with a year-on-year growth of 5.8% at constant prices [1] - The added value of the service industry reached 257.662 billion yuan, growing by 7.0% [1] Consumer Market Expansion and Quality Improvement - The total retail sales of social consumer goods in Changzhou reached 140.37 billion yuan, marking a year-on-year increase of 3.7% [2] - Retail sales in the accommodation and catering industry above designated size grew by 4.3% [2] - The "Su Chao" effect is emerging, leveraging sports events to create a new model of "events + cultural tourism" [2] - The retail sales of smart phones, smart home appliances, and computers above designated size increased by 51.1% due to trade-in policies [2] - Retail sales in the cultural and sports goods sector grew by 25.5% [2] Logistics System Improvement and Industrial Development - Changzhou was selected as a production service-type national logistics hub city [3] - The Jiangsu Lingjiatang cold chain logistics center project commenced, enhancing the efficiency of agricultural product distribution [3] - The city is developing multi-modal transport systems, optimizing transportation structure, and reducing logistics costs [3] - A new international railway transport route from Changzhou to Vietnam was established [3] Major Projects and Development Advantages - A record 55 projects were included in the 2025 provincial major projects list, focusing on both productive and life service industries [4] - Key projects include the Changzhou Hohai University industry-education integration innovation center and the Lingjiatang cold chain logistics center [4] - The city aims to enhance urban development capabilities and improve residents' quality of life through these projects [4] - Future strategies will focus on steady progress, enhancing development momentum, and promoting high-quality growth [4]