赛事+文旅
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宁夏大武口:“赛事+文旅”激活消费新场景
Zhong Guo Xin Wen Wang· 2025-11-24 08:26
本次赛事设有中国历史建筑模型、建筑结构任务挑战、创意建筑设计等29个竞赛项目。赛场内,选手们 将创意付诸实践,从飞檐翘角的传统民居到线条流畅的现代地标,从错落有致的园林景观到科学规划的 城市蓝图,一件件精巧模型将青少年的设计才华展现得淋漓尽致,每一处细节都饱含他们对建筑艺术的 追求和对美好生活的向往。 中新网石嘴山11月24日电 (记者 李佩珊)为期四天的2025年"共筑家园"全国青少年建筑模型教育竞赛总 决赛23日在宁夏石嘴山市大武口区收官。这场由国家体育总局航空无线电模型运动管理中心、中国航海 模型运动协会与大武口区政府联合主办的赛事,吸引全国29支代表队的1715名选手、280名领队教练参 赛,共角逐出金、银、铜奖各94枚奖牌,更以"赛事+文旅"模式点燃区域消费活力。 比赛现场。 大武口区委宣传部供图 市民参观选手作品。 大武口区委宣传部供图 宁夏大武口:"赛事+文旅"激活消费新场景 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 赛事带来的经 ...
十五运会赛事经济激活文旅消费 深圳前三季度旅游总收入超2200亿元
Shen Zhen Shang Bao· 2025-11-18 07:02
深圳商报首席记者 吴蕾 文旅消费齐升级 11月17日上午,第十五届全运会第三场"城市体育性格"专题新闻发布会在广州主新闻中心举行。深圳市 政府副秘书长吴筠在会上披露了一组亮眼数据:2025年前三季度,深圳市累计接待游客达1.42亿人次, 同比增长5.7%;实现旅游总收入2204.2亿元,同比增长12.4%。尤为引人注目的是,入境游客突破3000 万人次,其中港澳游客达2748.65万人次,同比增长29.1%。 这一系列数据的背后,是深圳以十五运会和残特奥会为契机,通过"赛事+文旅"深度融合,有效激活消 费市场、推动经济高质量发展的生动实践。 跟着赛事去旅行 渐成消费新趋势 深圳秉承"办赛事就是办城市"的理念,将体育赛事与城市发展紧密结合,实施城市环境面貌提升行动, 并推出"体育赛事进景区、进街区、进商圈"、"跟着赛事去旅行"等系列活动。 来自江苏的游客李先生就是"跟着赛事去旅行"的一员。他专程来深圳观看在宝安体育场举行的足球比 赛。观赛后,李先生利用赛事门票上的"票根超值大礼包",带着家人登上了"湾区之光"摩天轮,并在欢 乐海岸享受美食。"一场比赛,带动了我们一家三口的短途旅行,住宿、餐饮、门票等消费加起来超 ...
东莞放大招!即日起至明年3月,市民游客将享受多项消费优惠
Sou Hu Cai Jing· 2025-11-05 09:16
Core Points - Dongguan officially launched the "Shopping Dongguan, Trend Up!" cross-year consumption season activity on November 5, 2025, which will last until March 2026, aiming to boost economic activity in the Greater Bay Area [1][3] - The event will cover six major sectors: retail, catering, cultural tourism, agriculture, culture, and sports, with over a thousand enterprises and platforms expected to participate [1][3] - The initiative is designed to stimulate market vitality and enhance the foundational role of consumption in economic development through a comprehensive activity design [3][4] Retail Sector - "Shopping Dongguan" focuses on retail consumption, offering subsidies for trade-in programs for automobiles, electric bicycles, and home appliances, and promoting local products through online sales [4][13] - Retail consumption vouchers will be distributed during key periods such as New Year and Spring Festival, covering essential categories like 3C products, home goods, and food [4][13] Catering Sector - "Tasting Dongguan" aims to boost accommodation and dining consumption by collaborating with platforms like Meituan and Douyin to promote autumn and winter food consumption [4][5] - Special events such as the "Food in Dongguan" carnival and various food festivals will provide exclusive discounts for ticket holders [4][5] Cultural Tourism Sector - "Traveling Dongguan" will launch over 10 cultural tourism promotional activities centered around major events like the 15th National Games and APEC Summit [4][5] - The initiative includes creating special travel routes and offering discounts for attractions linked to events [4][5] Agricultural Sector - "Farming Dongguan" will host the "Chinese Farmers' Harvest Festival" in November, showcasing agricultural achievements and promoting local products [5][14] - Additional events will include a Spring Festival flower market and various agricultural consumption activities [5][14] Cultural Sector - "Appreciating Dongguan" will enhance cultural consumption through events like the "Lingnan Water Town International Animation Week" and a New Year light festival [5][14] - The initiative will also promote local cultural products and extend the service hours of public cultural venues [5][14] Sports Sector - "Competing Dongguan" will leverage the atmosphere of the National Games to host high-level sports events and promote local sports brands [5][14] - The initiative aims to create diverse sports consumption scenarios by integrating sports with tourism and commerce [5][14] Support Mechanisms - A four-dimensional linkage mechanism has been established to ensure the effectiveness of the activities, involving collaboration between government, enterprises, financial institutions, and online platforms [6][13] - The initiative encourages local towns to develop unique promotional activities and integrates financial incentives to enhance consumer engagement [6][13] Consumer Incentives - Specific consumer subsidies include up to 5,000 yuan for new car purchases, 1,000 yuan for home appliances, and 500 yuan for electronics and sports goods [13][14] - The consumption season aims to provide tangible benefits to citizens while promoting economic growth and enhancing Dongguan's city image [14]
目标打造“综合性顶流赛事品牌”
Xin Hua Ri Bao· 2025-11-05 07:41
Core Viewpoint - The provincial government has released an opinion to accelerate the development of the event economy and boost sports and leisure consumption, outlining a clear roadmap with five key areas and 17 specific measures to transform event "traffic" into consumption "energy" and industrial "increment" for high-quality economic development [1] Group 1: Event System - Jiangsu aims to build a comprehensive event system characterized by "one super and many strong" events, focusing on enhancing the city football league brand and regularly hosting events with broad public participation [2] - The "one super" refers to the emphasis on developing the city football league into a top-tier brand, with plans for professionalization and brand building to enhance the overall event economy [2] - The "many strong" aspect involves strengthening basketball, volleyball, and table tennis events while attracting high-end domestic and international events to create a diverse event matrix [2] Group 2: Consumption Boost - The opinion emphasizes the importance of transforming rich event supply into tangible consumption by innovating consumption scenarios and stimulating consumer potential [4] - The initiative includes creating 573 integrated "second scene" locations for events, shopping, dining, and entertainment, enhancing the overall consumer experience [4] - Policies to promote consumption include issuing sports consumption vouchers, organizing discount activities, and exploring bundled ticketing options to increase market supply and consumer engagement [5] Group 3: Industrial Development - The opinion highlights the need to extend the event economy's value chain by integrating "events + culture and tourism," "events + manufacturing," and "events + services" to foster new business models [6] - Plans include developing national-level outdoor sports routes and provincial sports tourism projects, with significant visitor increases reported during event seasons [6] - The document also outlines support for sports manufacturing enterprises to enhance value chains and create high-value industry clusters, alongside financial support measures for sports enterprises [7]
江苏出台17条举措提振体育消费 “苏超”下一步怎么走目标打造“综合性顶流赛事品牌”
Xin Hua Ri Bao· 2025-11-04 23:22
Core Viewpoint - The provincial government has released guidelines to accelerate the development of the event economy and boost sports and leisure consumption, outlining a clear roadmap with five key areas and 17 specific measures to transform event "traffic" into consumption "energy" and industrial "increment" for high-quality economic development [1] Group 1: Event System - Jiangsu aims to build a comprehensive event system characterized by "one super and many strong," focusing on enhancing the city football league brand and regularly hosting events with broad public participation [2] - The "one super" aspect emphasizes the development of the city football league as a leading brand, aiming for professionalization and brand enhancement to create a top-tier event that integrates sports, culture, and economy [2] - The "many strong" aspect involves strengthening basketball, volleyball, and table tennis events while attracting high-end domestic and international competitions to create a diverse event matrix [2] Group 2: Consumption Boost - The guidelines emphasize the importance of transforming rich event offerings into tangible consumption by innovating consumption scenarios and stimulating consumer potential [4] - The initiative includes creating immersive "second venues" that combine viewing, dining, and entertainment, and promoting sports events in various public spaces to enhance consumer engagement [4][5] - A series of consumption promotion policies will be introduced, including sports consumption vouchers and bundled packages for tickets, accommodation, and dining, aimed at increasing market supply and consumer spending [5] Group 3: Industrial Development - The event economy is expected to drive related industries through a focus on "expanding the chain," enhancing the integration of events with tourism, manufacturing, and services [6] - The guidelines propose developing national-level outdoor sports tourism routes and promoting sports tourism projects to attract visitors and boost local economies [6] - The document highlights the establishment of sports industry clusters in various regions, aiming to upgrade the manufacturing sector and support high-value-added production [7]
内蒙古库布齐:赛事拉动假日经济
Zhong Guo Qing Nian Bao· 2025-10-11 23:23
Core Insights - The 2025 China Automotive Off-Road Championship and the Kubuqi Desert Rally have transformed the Kubuqi Desert into a popular venue for off-road enthusiasts and tourists, showcasing the unique challenges of the terrain and attracting participants from across the country [1][2] - The event has stimulated local economic activity, leading to increased hotel occupancy and sales in restaurants and local products during the National Day and Mid-Autumn Festival [1][3] - The local government is promoting a "Follow the Event to Travel" initiative, integrating tourism resources and creating desert-themed travel routes to enhance visitor experiences [2] Economic Impact - The influx of tourists has significantly benefited local businesses, with reports of full occupancy in hotels and increased patronage at local eateries and shops [1][3] - From October 1 to 5, the region received 112,000 visitors, generating approximately 140 million yuan in tourism revenue, indicating a successful economic model driven by the event [3] Development Strategy - The local government is implementing a systematic approach to develop the tourism sector by converting event attendees into tourists, thereby driving composite consumption and establishing the cultural tourism industry as a new economic engine [2] - Future plans include enhancing the "Crossing Kubuqi" desert tourism brand and expanding offerings to include desert education and cultural experiences [2]
沙海变金海 内蒙古库布齐:赛事拉动假日经济
Zhong Guo Qing Nian Bao· 2025-10-10 11:56
Core Insights - The 2025 China Automotive Off-Road Championship and the Kubuqi Desert Rally have transformed the Kubuqi Desert into a vibrant venue for off-road enthusiasts and a popular tourist destination, showcasing the integration of professional events with natural landscapes [1][3] Group 1: Event Impact - The event attracted a significant number of participants and spectators, with hotels in the region experiencing high occupancy rates during the National Day and Mid-Autumn Festival holidays [3] - Local businesses, such as the "pastoral family" operated by herder Wu Zhiguo, reported increased customer traffic and sales due to the influx of visitors, highlighting the economic benefits of the event [3][5] Group 2: Tourism Development - The local government has launched a "Travel with the Event" initiative, integrating tourism resources to create themed travel routes that enhance the visitor experience while promoting local culture [3][5] - The Kubuqi Desert is being positioned as a dual-experience destination, offering both smooth asphalt roads for speed and challenging sand dunes for off-road adventures, appealing to a diverse range of tourists [5] Group 3: Economic Growth - From October 1 to 5, the region received 112,000 visitors, generating approximately 140 million yuan in tourism revenue, indicating a robust economic impact from the event [6] - The development model of "event-driven tourism" is reshaping perceptions of the desert, transforming it from a "barren land" to a thriving economic zone, thus providing a reference for high-quality development in desert areas [6]
“川超”川南川北赛区球迷商家各有“超”法,持续催热文旅市场 “超宠客”带给城市“钞能力”
Si Chuan Ri Bao· 2025-10-10 00:18
Core Insights - The "Chuan Chao" football matches have become a significant driver for local tourism and cultural consumption, enhancing both the sporting experience and the economic vitality of the cities involved [3][5][10] Group 1: Event Highlights - The matches took place on October 7-8, featuring key matchups in both the southern and northern regions of Sichuan, including teams from Neijiang, Yibin, Luzhou, and Zigong in the south, and Aba and Ganzi in the north [2] - The events have sparked enthusiasm among local fans, with many attending multiple matches and engaging in surrounding cultural activities [4][5] Group 2: Economic Impact - The influx of spectators has translated into increased tourist traffic, with a reported 20.08% year-on-year increase in visitors to local A-level tourist attractions in Neijiang on the day before the match [6] - Local businesses have experienced a surge in sales, with restaurants and shops reporting high customer volumes, particularly those offering local delicacies [8] Group 3: Promotional Activities - Various cities have launched promotional campaigns to attract visitors, such as Neijiang's initiatives offering free entry to A-level tourist sites for match ticket holders [8][9] - Yibin has introduced incentives like free local delicacies and lottery draws for tourists, while other cities like Mianyang and Deyang have provided discounts and special offers for accommodations and dining [9][10] Group 4: Cultural Integration - The matches have facilitated a blend of sports and local culture, with food markets and cultural exhibitions set up around the venues, allowing fans to experience local flavors and traditions [4][5] - Artisans and local businesses have showcased their products, such as traditional crafts and regional specialties, enhancing the cultural experience for attendees [4][9]
“苏超”淘汰赛火热,“票根+”经济带动文旅消费新场景
Zhong Guo Zheng Quan Bao· 2025-10-08 10:09
Core Insights - The "Su Super" quarter-finals have significantly boosted tourism in Jiangsu, with a record attendance of 61,355 at matches and a low ticket winning rate of only 5% [1] - Jiangsu's tourism sector has seen a remarkable influx of visitors, with over 38.25 million tourists recorded from October 1 to October 4, nearing last year's total for the entire holiday period [1] Group 1: Tourism and Events - Jiangsu Province launched over 4,200 cultural and tourism activities during the National Day and Mid-Autumn Festival, integrating art performances, exhibitions, and interactive experiences [2] - The "Su Super" event has led to innovative tourism models, such as "event + tourism" and "ticket + discounts," enhancing holiday consumption experiences [2] - Various promotional measures were introduced, including free entry to attractions, discount coupons, and free transportation services, totaling over 150 initiatives aimed at benefiting visitors [2] Group 2: Economic Impact - The "ticket root +" economy is gaining traction, with significant consumer spending potential linked to the "event + tourism" model [4] - During the regular season of "Su Super," Changzhou's six home games are expected to attract over 500,000 spectators, generating more than 2 million visitors and increasing local tourism by over 27% [4] - Nanjing's tourism data indicates a 13.4% increase in visitors during the first five days of the holiday, with 14.064 million tourists recorded [4] Group 3: Local Initiatives - Cities like Suzhou and Yangzhou have implemented special transportation services and tourist benefits to accommodate fans, ensuring smooth access to events [3] - Jiangsu's local governments are actively promoting "ticket root +" discounts, with initiatives such as free visits to historical sites and substantial government subsidies for tourists [4]
追光|这场国际比赛,中国新能源汽车表现亮眼
Xin Hua She· 2025-10-04 08:59
Core Points - The 2025 FIA Eco Rally Cup (China Station) showcased China's advancements in the electric vehicle sector, with a focus on promoting domestic brands and technologies [7][9][18] - The event featured a cultural exhibition that highlighted the intersection of sports and automotive innovation, enhancing the overall appeal of the auto show [3][5][16] Group 1: Event Overview - The 2025 FIA Eco Rally Cup is an international event specifically designed for electric vehicles, with 14 races scheduled, and the China Station being the only one outside Europe [7][9] - The event took place in Hefei, Anhui Province, and included a route that showcased the region's natural and cultural landmarks [13][14] Group 2: Industry Impact - The participation of Chinese automakers such as Chery, JAC, NIO, Li Auto, and Wuling in the rally demonstrates the growing presence of domestic brands in international motorsport [11] - The event is expected to enhance the visibility of Chinese electric vehicles on a global scale, potentially facilitating their entry into overseas markets [9][18] Group 3: Economic and Cultural Integration - The event is part of a broader initiative to integrate sports with tourism, promoting local economic development through themed activities and travel packages [16][18] - The rally not only serves as a platform for showcasing automotive technology but also aims to boost regional tourism and consumer spending [16][18]