Group 1 - The Shanghai Book Fair 2025 opened on August 13, becoming a significant annual platform for new book releases and a reading trend indicator in China [1] - Bright Dairy created an immersive cultural experience at the fair with a vibrant exhibition area themed "Happy Reading, Happy Life," attracting many visitors [1] - Interactive activities included photo opportunities with the "Bright Team," a unique bookmark giveaway, and a stamp collection event at the Bright Bakery store [1] Group 2 - Bright Dairy collaborated with CITIC Publishing Group to launch a "Unlock Your New Cheese, Limited Back-to-School Gift Package," featuring classic dairy products and themed stationery [2] - The "Reading Night Market" was introduced at this year's fair, with Bright Dairy's mobile cold drink station providing unique cultural consumption experiences [2] Group 3 - The "Fragrant Books and Milky City—Bright New Products Reading Time" themed event showcased three new products through experiential marketing, blending dairy products with cultural elements [3] - The custom ice pops, featuring popular flavors and a unique dialect blind box design, aimed to evoke urban memories and enhance the cultural experience [3] - Bright Dairy's partnership with the Shanghai Book Fair aims to enrich cultural consumption experiences and promote the idea of "I Love Reading, I Love Life" [3]