Group 1 - The Shanghai Book Fair 2025 opened on August 13, becoming a significant annual platform for new book releases and a reading trend indicator in China [1] - Bright Dairy created an immersive cultural experience at the fair with a vibrant exhibition area themed "Happy Reading, Happy Life," attracting many visitors [1] - Interactive activities included photo opportunities with the "Bright Team," a unique bookmark giveaway, and a stamp collection event at the Bright Bakery store [1] Group 2 - Bright Dairy collaborated with CITIC Publishing Group to launch a "Unlock Your New Cheese, Limited Back-to-School Gift Package," featuring classic dairy products and themed stationery [2] - The "Reading Night Market" was introduced at this year's fair, with Bright Dairy's mobile cold drink station providing unique cultural consumption experiences [2] Group 3 - The "Fragrant Books and Milky City—Bright New Products Reading Time" themed event showcased three new products through experiential marketing, blending dairy products with cultural elements [3] - The custom ice pops, featuring popular flavors and a unique dialect blind box design, aimed to evoke urban memories and enhance the cultural experience [3] - Bright Dairy's partnership with the Shanghai Book Fair aims to enrich cultural consumption experiences and promote the idea of "I Love Reading, I Love Life" [3]

Core Insights - The Shanghai Book Fair, an influential annual event in China, opened on August 13, 2023, showcasing new book releases and promoting reading culture [2] - Bright Dairy, a century-old dairy company, partnered with the Shanghai Book Fair as an official strategic partner, enhancing the event with innovative exhibits and product launches [2] Group 1: Exhibition Highlights - Bright Dairy created an immersive cultural experience at the fair with a vibrant exhibition space themed "Happy Reading, Happy Life," attracting significant visitor interest [3] - Interactive areas included photo opportunities with the "Bright Team," a reading habit research station, and a "Energy Supply Station" offering fresh dairy products to attendees [3] - The company also introduced a fun stamp collection activity at its pop-up store, encouraging visitor engagement and enhancing the overall experience [3] Group 2: Product Launches - Bright Dairy collaborated with CITIC Publishing Group to launch a "New Cheese Unlocking, Limited Back-to-School Gift Package," featuring classic dairy products and themed stationery [4] - The company’s mobile "Cultural Supply Station" provided unique cultural consumption experiences during the newly introduced "Reading Night Market" event at the fair [4] Group 3: Cultural Integration - The event featured a themed activity titled "Fragrant Books, Milky City," showcasing three new products that blend dairy and cultural experiences [5] - New products included customized ice pops and upgraded milk products designed to resonate with family reading scenarios, enhancing the connection between dairy and cultural narratives [6] - Bright Dairy's partnership with the Shanghai Book Fair exemplifies the integration of dairy products into daily life, enriching the cultural consumption landscape [6]