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科技策源力引领行业未来 乳业生物技术国家重点实验室第三届学术委员会第5次会议圆满召开
Zhong Guo Xin Wen Wang· 2025-12-18 10:47
2025年12月17日,乳业生物技术国家重点实验室第三届学术委员会第5次会议暨上海乳业生物工程技术 研究中心技术委员会会议在沪圆满召开。会议总结了乳业生物技术国家重点实验室的重要工作进展与战 略成果,深入研讨了乳业生物技术前沿方向与未来发展路径,为下一阶段的科技创新与产业赋能规划了 清晰蓝图。 乳业生物技术国家重点实验室学术委员会主任陈卫院士、副主任任发政院士、副主任贾伟平院士,上海 市科委相关领导,光明乳业党委书记、董事长黄黎明,以及实验室与工程技术研究中心的多位委员与专 家学者出席本次会议。 筑强创新引擎夯实乳业根基 在核心种源关键技术领域,国重室破解乳业难题,光明种公牛"冠军侯"以GTPI值3389、全球排名第92 位的卓越成绩,成功跻身国际权威的Top200 TPI@Genomic Young Bull榜单前百强。这是中国种公牛首 次登临该国际育种排行榜,标志着我国在乳业——优秀种质资源领域实现了历史性跨越。 在从"基础挖掘"到"终端应用"的转化方面,国重室实施"光明菌、好酸奶"战略,核心自主菌株已成功赋 能光明莫斯利安酸奶、光明噜渴、光明健能全家护即食型益生菌、光明皓高儿童配方粉等一系列高端产 品, ...
从牧场到艺术殿堂,解析光明乳业的“文化基因”
Xi Niu Cai Jing· 2025-10-28 06:23
Core Insights - The 24th China Shanghai International Arts Festival features over 500 activities and 1,200 performances, with Bright Dairy as a strategic partner, emphasizing the theme of "health nourishing the body, art nourishing the soul" [2][10] - Bright Dairy's participation transcends mere brand exposure, acting as a bridge to bring the festival's artistic brilliance into everyday life, enhancing the quality of life and the beauty of art [2][10] Brand Engagement - Bright Dairy leverages its core brands, "Bright Zhi You" and "Bright Ru Shi," to create a rich engagement matrix, aligning the national brand with the high-end cultural IP of the arts festival [3] - "Bright Zhi You," as a premium fresh milk brand, sponsors major performances, enhancing audience perception of its high quality through events like the Mahler Symphony and concerts with top orchestras [3][4] Artistic Collaboration - The highlight of the festival includes the concert by baritone Bryn Terfel, who integrates "Bright Zhi You" milk into his performance, sharing his personal connection to quality dairy products [4][5] - The collaboration between Bright Dairy and the arts festival reflects a shared pursuit of excellence and purity, with "Bright Ru Shi" focusing on original and community-oriented cultural expressions [6][7] Cultural Accessibility - Bright Dairy promotes cultural accessibility through initiatives like the "Art Sky" program, which brings performances to various urban locations, and the "Ticket Root Link" plan, enhancing the audience's experience [10][11] - The company also extends its cultural outreach to special groups, inviting visually impaired artists to experience high-quality performances, embodying the principle of "art without boundaries" [10][11] Brand Philosophy - Bright Dairy's strategic partnership with the arts festival is rooted in a mutual commitment to core values such as excellence and purity, transforming dairy products into vessels of artistic expression [7][8] - The brand's focus on high-quality ingredients and innovative production methods aligns with the artistic community's pursuit of authenticity and creativity [8][9] Conclusion - Bright Dairy's collaboration with the arts festival not only enriches the cultural landscape but also exemplifies the company's commitment to social responsibility, bridging the gap between quality products and artistic engagement [12]