■"夯实文化软实力 积极履责显担当"系列专题报道 中信证券党委副书记、总经理邹迎光： 党的二十大报告指出，推进文化自信自强，铸就社会主义文化新辉煌。证券行业身处资本市场前沿，是 推动市场稳健运行的重要力量，其文化建设不仅是券商自身核心竞争力的关键支撑，更成为落实金融工 作人民性、引导资本流向新质生产力领域、服务国家金融战略的重要载体。 "十五五"规划进一步明确，"激发全民族文化创新创造活力，繁荣发展社会主义文化"，同时提出"加快 建设金融强国""坚持把发展经济的着力点放在实体经济上"，将文化繁荣与金融发展、实体经济根基紧 密衔接，推动科技创新与产业创新深度融合、做好金融"五篇大文章"，为新时代文化建设与证券行业高 质量发展锚定了双重坐标。 在实践路径中，邹迎光表示，公司锚定金融报国方向，将"诚实守信、以义取利、稳健审慎、守正创 新、依法合规"融入公司治理与经营全过程，在服务国家战略、推动科技自立自强、促进共同富裕中找 准定位，践行中国式现代化发展要求。同时，以行业"合规、诚信、专业、稳健"八字方针为硬约束与职 业信仰，通过一系列举措推动其从规章内化为团队自觉，升华为声誉资本与信任基础。此外，传承中信 人"诚信 ...

坚持党建引领 明确文化建设工作主线 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 编者按 日前，党的二十届四中全会审议通过"十五五"规划建议，明确提出"优化金融机构体系，推动各类金融 机构专注主业、完善治理、错位发展"，这为包括证券公司在内的金融机构实现高质量发展指明了方 向。近年来证券公司在持续强化经营数据等"硬指标"的同时，纷纷发力文化建设并积极承担社会责任， 不断夯实"软实力"，实现经营效益和社会效益双丰收。 为学习宣传贯彻党的二十届四中全会精神，中国证券报联合中国证券业协会推出"夯实文化软实力 积极 履责显担当"系列专题报道，旨在通过分享证券公司在加强文化建设以及服务经济、社会、环境和谐发 展方面的典型案例与先进经验，体现证券公司近年来在培育中国特色金融文化、践行行业文化理念、履 行社会责任的积极成效，共同推动证券行业高质量发展。本篇为系列报道第八篇。 《证券行业文化建设十要素》提出，要紧紧围绕"打造一个规范、透明、开放、有活力、有韧性的资本 市场"目标任务，加快推进证券行业文化建设，形成良好的行业文化与个人职业素养，提升证券行业软 实力和核心竞争力，推动证券行业高质量发展 ...

Core Viewpoint - The wine industry has a unique opportunity to fill the value vacuum left by the decline of other alcoholic beverages, but it requires a comprehensive internal transformation rather than relying on price cuts or single hit products [1][26]. Product Level: From "Selling Products" to "Selling Value" - High-value products should become the core of the product structure adjustment, moving away from merely focusing on low-priced bestsellers [3][8]. - High value does not equate to high price; it is about perceived value, which can be derived from professional endorsement and expertise [3][5]. - Products should address specific consumer scenarios, providing high-value solutions rather than just selling wine [6][8]. Cultural Level: From "Telling Stories" to "Building Beliefs" - Cultural construction is essential for consumers to perceive the value of high-value products [9][10]. - The industry has focused on external stories that do not resonate with Chinese consumers; the future lies in creating a unique cultural belief that connects industry trends, craftsmanship, and consumer resonance [11][10]. Organizational Level: From "Pyramid" to "Flat Structure" - A flat organizational structure is necessary for efficient marketing and decision-making, moving away from outdated hierarchical models [13][14]. - Empowering frontline teams and creating agile marketing groups can enhance responsiveness to market changes [17][18]. Management Level: From "Experience-Based" to "Data-Driven" - Digital and information technology tools are crucial for improving management efficiency and risk control [19][21]. - Utilizing digital tools for customer insights and operational optimization can lead to precise marketing and efficient supply chain management [23][24]. Conclusion: The Only Path is to Become a "Value Composite" - The wine industry must evolve from being a mere product seller to a comprehensive value provider, integrating high-value products, resonant culture, efficient organization, and precise management [26][28].

Core Insights - West Securities has won multiple awards at the 2025 Securities Industry Golden Bull Awards, including the "Golden Bull Award for Securities Company Culture Construction" and the "Golden Bull Growth Investment Banking Team" [1][3] - The awards reflect the industry's recognition of West Securities' integration of high-quality business development and cultural construction [3][5] Group 1: Awards and Recognition - The "Securities Industry Golden Bull Award" is one of the most credible and influential awards in the domestic capital market, focusing on the comprehensive performance of institutions in supporting national strategies, technological innovation, and social responsibility [3] - West Securities' achievements in the awards signify a strong endorsement of its efforts in high-quality business development and cultural integration [3][5] Group 2: Business Strategy and Development - Since the "14th Five-Year Plan," West Securities has aimed to become a leading comprehensive investment bank, emphasizing sustainable development and service to the real economy [5][6] - The company integrates cultural soft power into its business hard power, fostering a mutually beneficial relationship between culture and business [5][6] Group 3: Cultural Initiatives - West Securities has implemented various cultural initiatives, including employee sports events and recognition of outstanding cultural practices, to enhance employee engagement and cultural awareness [5][6] - The company promotes its "Harmony" cultural concept throughout its operations, continuously improving its cultural brand system and innovative communication methods [5][6] Group 4: Financial Performance - In the first half of 2025, West Securities successfully executed several key mergers and acquisitions, issued 93 corporate bonds (up 116.28% year-on-year), and achieved an underwriting scale of 39.482 billion yuan (up 80.09% year-on-year) [5][6] - The company maintains a leading market share in its province, particularly in technology innovation bond underwriting, which reached 6.894 billion yuan [6]

Core Viewpoint - The article discusses the key strategies and focus areas outlined in the "15th Five-Year Plan" for China's economic and social development, emphasizing the importance of a modernized industrial system, technological innovation, and a strong domestic market as foundational elements for achieving Chinese-style modernization [1][3][8]. Industrial Development - A modernized industrial system is identified as the material and technological foundation for Chinese-style modernization, with a focus on developing the real economy, emphasizing intelligent, green, and integrated development, and constructing a manufacturing powerhouse [3]. Technological Innovation - Technological modernization is highlighted as essential for supporting Chinese-style modernization, with an emphasis on seizing opportunities from the new round of technological revolutions and enhancing the national innovation system to boost autonomous innovation capabilities [5][6]. Domestic Market - A strong domestic market is deemed a strategic support for Chinese-style modernization, advocating for the expansion of domestic demand and promoting a virtuous cycle between consumption and investment [7][8]. Economic System - A high-level socialist market economic system is considered crucial for ensuring the stability and quality of development, with a focus on improving the macroeconomic governance system [9][10]. Opening Up - The necessity of open cooperation and mutual benefit is emphasized, with plans to steadily expand institutional openness and maintain a multilateral trade system [11][12]. Rural Revitalization - The modernization of agriculture and rural areas is recognized as vital for the overall success of Chinese-style modernization, with a focus on addressing "three rural issues" and promoting urban-rural integration [14][15]. Regional Development - Coordinated regional development is seen as an inherent requirement, aiming to optimize the layout of productive forces and create a high-quality regional economic structure [16][17]. Cultural Development - Cultural prosperity is identified as an important marker of Chinese-style modernization, with a commitment to developing a socialist culture with strong ideological and international influence [18][19]. Social Welfare - The realization of people's aspirations for a better life is positioned as the starting point and goal of Chinese-style modernization, focusing on enhancing social welfare and addressing urgent public concerns [21][22]. Green Development - Green development is highlighted as a distinctive feature of Chinese-style modernization, promoting ecological safety and sustainable growth through carbon neutrality initiatives [23][24]. Security Development - The construction of a safe China is emphasized as a key component, advocating for a comprehensive national security approach and effective social governance [25][26]. National Defense - Strengthening national defense and military capabilities is framed as a strategic support for Chinese-style modernization, with a focus on modernizing the military and enhancing its operational capabilities [27][28].

Core Insights - The 24th China Shanghai International Arts Festival features over 500 activities and 1,200 performances, with Bright Dairy as a strategic partner, emphasizing the theme of "health nourishing the body, art nourishing the soul" [2][10] - Bright Dairy's participation transcends mere brand exposure, acting as a bridge to bring the festival's artistic brilliance into everyday life, enhancing the quality of life and the beauty of art [2][10] Brand Engagement - Bright Dairy leverages its core brands, "Bright Zhi You" and "Bright Ru Shi," to create a rich engagement matrix, aligning the national brand with the high-end cultural IP of the arts festival [3] - "Bright Zhi You," as a premium fresh milk brand, sponsors major performances, enhancing audience perception of its high quality through events like the Mahler Symphony and concerts with top orchestras [3][4] Artistic Collaboration - The highlight of the festival includes the concert by baritone Bryn Terfel, who integrates "Bright Zhi You" milk into his performance, sharing his personal connection to quality dairy products [4][5] - The collaboration between Bright Dairy and the arts festival reflects a shared pursuit of excellence and purity, with "Bright Ru Shi" focusing on original and community-oriented cultural expressions [6][7] Cultural Accessibility - Bright Dairy promotes cultural accessibility through initiatives like the "Art Sky" program, which brings performances to various urban locations, and the "Ticket Root Link" plan, enhancing the audience's experience [10][11] - The company also extends its cultural outreach to special groups, inviting visually impaired artists to experience high-quality performances, embodying the principle of "art without boundaries" [10][11] Brand Philosophy - Bright Dairy's strategic partnership with the arts festival is rooted in a mutual commitment to core values such as excellence and purity, transforming dairy products into vessels of artistic expression [7][8] - The brand's focus on high-quality ingredients and innovative production methods aligns with the artistic community's pursuit of authenticity and creativity [8][9] Conclusion - Bright Dairy's collaboration with the arts festival not only enriches the cultural landscape but also exemplifies the company's commitment to social responsibility, bridging the gap between quality products and artistic engagement [12]

Group 1 - The "Why China · Ideal Capital City" online theme promotion event was officially launched on September 25 at the Beijing Jixiang Grand Theatre [1] - The event utilized AI videos, storytelling, time music concerts, micro-dramas, situational storytelling, and crowdfunding documentaries to deeply explore Beijing's capital style, ancient city charm, and contemporary features [1] - The promotion aims to showcase Beijing's excellence in high-quality development and cultural construction [1]

推动文化空间提质扩容，筑牢文明城市的物质根基。城市文化设施是文明传播的重要载体，也是市民文 化权利的物质保障。北京东城，剧场林立、书店遍地，形成"戏剧东城""书香东城"品牌；浙江杭 州，"15分钟品质文化生活圈"已覆盖全市绝大部分社区……当图书馆不再"高冷"、博物馆不再"遥远"， 文明便真正融入了市民的日常。各地要以补短板、提效能为导向，完善公共文化服务体系，织密文化服 务网络，通过优化文化空间布局，让优质文化资源触手可及，促使"文化为民"理念真正落地生根。 推动文脉传承赋能，彰显文明城市的独特魅力。从云南丽江的纳西族民居到海南海口的骑楼街区，从四 川阆中的"唐宋格局"到湖南长沙乐之书店的文化空间创新，各地守护文化根脉，让城市在发展中留住记 忆。城市建设不是推倒重来，而是要让居民望得见山、看得见水、记得住乡愁。各地要加强对城市独特 的历史文脉、人文地理、自然景观保护，实现历史文化保护与民生改善的相得益彰，厚植文化自信最深 沉的土壤。 推动文化活动铸魂，培育崇德向善的社会风尚。文化活动的鲜活度，决定着城市文明的感染力。江苏南 京打造"非遗在社区"项目，让优秀传统文化与百姓零距离接触；贵州都匀打造多个主题鲜明的文 ...

Group 1 - The core idea of Xi Jinping's cultural thought emphasizes the importance of cultural confidence as a fundamental and enduring force in the development of a nation and its people [2][6] - Xi Jinping's cultural thought provides a comprehensive framework for understanding the role, goals, principles, and strategies of cultural construction in the new era, integrating theoretical innovation with practical deployment [3][5] - The thought system highlights the dialectical unity of cultural inheritance and innovation, establishing a value evaluation system with Chinese characteristics [3][4] Group 2 - The focus on a people-centered approach integrates cultural development with the well-being of the populace, promoting a strong sense of cultural identity and confidence [4][6] - The emphasis on openness and inclusivity in cultural exchanges aims to enhance the international influence of Chinese culture while maintaining its core values [7][8] - The call for innovation in cultural practices and industries is aimed at fostering high-quality development in the cultural sector, aligning with the new development stage of the country [8][10] Group 3 - The integration of cultural construction with economic and social development is essential for promoting a new development pattern that emphasizes domestic circulation [10][11] - The establishment of a clean culture is highlighted as a significant aspect of socialist cultural construction, contributing to the party's self-revolution and societal progress [11]

Core Concept - The article discusses the importance of cultural values in organizations, emphasizing that values are practical and serve as the foundation for the overall cultural atmosphere within teams [2][8][41]. Group 1: Understanding Cultural Values - Cultural values reflect the collective characteristics and background of a group, including its history, traditions, and principles [2]. - Values serve as behavioral norms that guide individuals and teams in their actions and beliefs [2][4]. - The relationship between values and culture is such that adherence to specific values fosters a corresponding cultural environment within the team [2][8]. Group 2: Role of Culture and Values - Culture reduces conflicts and enhances efficiency within organizations [3]. - Cultural construction involves creating widely accepted rules and promoting these rules for broader acceptance [4]. - Values are particularly relevant in situations where performance metrics cannot capture desired behaviors, such as encouraging voluntary work or fostering a sense of team honor [5][6]. Group 3: Positive and Negative Values - Positive values encourage accountability, but if performance rules dominate, they may become ineffective [15][16]. - Negative values can serve as red lines that are more influential than performance metrics, guiding behavior by establishing clear consequences for undesirable actions [15][16]. Group 4: Cultural Value Effectiveness - The effectiveness of cultural values depends on their implementation and the alignment of management actions with stated values [20][22]. - Discrepancies between management rhetoric and actual behavior can lead to a lack of trust in cultural values among employees [21][22]. Group 5: Cultural Construction Framework - Effective cultural construction requires trust-building, employee participation, and the establishment of a self-sustaining culture [77][78]. - The process involves creating a culture manual, promoting a culture of review, and integrating cultural values into daily operations [79][81]. Group 6: Trust and Communication - Trust is essential for the successful implementation of cultural values, and it can be fostered through transparent communication and accountability from leadership [55][59]. - The establishment of a review culture can enhance organizational learning and improve cultural adherence [70][71]. Group 7: Cultural Tools and Channels - Various tools, such as cultural handbooks and review meetings, can be utilized to promote organizational culture [65][66]. - A multi-channel approach to communication, including both online and offline methods, is recommended to effectively disseminate cultural values [72][74]. Group 8: Conclusion - Cultural values serve as an extension of management practices, providing guidance in areas where formal rules may not apply [85][86]. - The success of cultural values hinges on the establishment of trust and fairness, ensuring that adherence to values is rewarded while violations are penalized [89].